WRPD Digital Media Group

A special s/o to our guy Jacob Iudiciani for winning the ‘Dawg of the Month’ award at WRPD Media in August. 🏆 This is a new honour that is awarded to the WRPD team member that best exemplifies the spirit and ethos of our team/brand each month. Congratulations Dooch - the belt is yours champ. Thank you for everything you do.

Pepsi has consistently employed a strategic marketing approach that has proven highly effective in driving significant revenue. 💰 By leveraging the brand recognition and market dominance of its biggest competitor, Coca-Cola, Pepsi has turned a potential challenge into a powerful opportunity. 💡 Coca-Cola, a global leader in the beverage industry, outperforms Pepsi in most key metrics. However, Pepsi's awareness of this reality has led it to adopt a unique strategy: rather than competing directly, it utilizes Coca-Cola's extensive reach to amplify its own brand. The outcome? Some of the most impactful advertising campaigns in modern marketing history. This approach demonstrates the value of incorporating competitors into your marketing efforts, turning them into a strategic advantage. . . . . #marketingideas #digitalmarketing #pepsi #pepsichallenge #marketingtips #advertising #marketingagency #digitalmarketingagency #marketingstrategy #marketingexpert

Really excited to share a recent brand design we completed at WRPD Digital Media Group for LakePort Mews by DRT Custom Homes 🌊 Introducing LakePort Mews! From our initial meeting, the DRT team conveyed a clear and distinct vision for their project. They entrusted us with the creative challenge of translating this vision into a compelling brand identity for their marketing rollout. Our process was a true collaboration. We exchanged ideas and refined concepts with the DRT team, finishing with the creation of the illustrated lighthouse logo that perfectly embodies the essence of LakePort Mews. 🖊🏠 Swipe right ➡️ to get a glimpse of the brand in action, along with a preview of the final branding package. We're proud of this partnership and excited to see how this brand evolves in the hands of DRT Custom Homes. Looking forward to thoughts + and feedback below. Let's discuss! #Branding #HomeDevelopment #BrandIdentity #LogoDesign #BrandDesign #DRTCustomHomes #LakePortMews #PortDalhousie #RealEstateMarketing #CreativeCollaboration #BrandStrategy #GraphicDesign #realestatedevelopment #realestatemarketing