York Marketing Association (YMA)

This past Friday, October 25th, 2024, the York Marketing Association (YMA) proudly hosted FYCC 2024, our annual First Year Case Competition, where 24 ambitious first-year students paired up to dive into the diverse and dynamic world of marketing. This year’s case centered around an imagined organic fast food company in the GTA, Seed & Spoon, facing ongoing challenges with brand awareness and increased competition since the pandemic. From brainstorming innovative ideas to crafting compelling presentations, these talented students showcased their creativity, critical thinking, and teamwork in addressing Seed & Spoon’s challenges in fostering customer loyalty and engagement. It was inspiring to witness their passion for marketing and dedication to learning, all while navigating their first big case competition. A special shoutout to our esteemed judges—Akash Sidhu, Alireza Iman and Nabiha —who shared their expertise and invaluable feedback, helping make this event a transformative experience for all participants. Congratulations to all our competitors and top 3 teams! 🎉 🥇 First Place: Marketing Mavericks Alexander Koutakos and Elijah Borges 🥈 Second Place: Phuongter Pan Anh Phuong and Nicole Pan 🥉 Third Place: KD LTD. Rukshika Krishnamoorthy and Nicole Danishevski Thank you to all our participants, the dedicated YMA executive team, and the incredible mentors and judges for making FYCC 2024 such a resounding success. We’re excited to continue hosting case competitions and innovative events that empower and inspire the next generation of marketing leaders! We hope to see you soon at YMA’s Apprentice Case Competition! #MarketingCommunity #YMAFYCC2024 #CaseCompetition #SchulichMarketing #CareerGrowth

This past Wednesday October 2nd, 2024, the York Marketing Association (YMA) proudly hosted Kickoff 2024, an event where 50+ aspiring marketers came together to explore the diverse and dynamic world of marketing. Celebrating our 19th year as a club, this event was a standout, providing exposure to three distinct facets of the industry: • Tourism & Hospitality with Four Seasons Hotels and Resorts • Food & Beverage with KFC • Consumer Packaged Goods with Procter & Gamble Attendees gained invaluable insights into what it’s like to work within these industries, hearing firsthand from professionals about their day-to-day roles and career journeys both during and after university. The speakers provided a deep dive into how unique each path in marketing can be, breaking perceptions and encouraging students to see that no two career paths are the same—and that’s the beauty of the industry. Special thanks to our incredible speakers for their valuable contributions: • Hannah Atkins from Four Seasons, whose guidance on saying yes to opportunities, learning what you don’t want, and embracing the long journey of career discovery resonated deeply with all of us. • Aneesa Ameen and Apee Regmi from P&G, for shedding light on career progression in the fast-paced world of CPG and highlighting the diverse areas of marketing within a global company. • Sunayana Gopal(Su) and Anushay Zehra from KFC, who provided invaluable lessons on building strong relationships, mastering emotional intelligence, and embracing failure as a stepping stone to success. Thank you to all our attendees, the dedicated YMA executive team, and the incredible company representatives for making Kickoff 2024 such a resounding success. We’re excited to continue hosting innovative events that empower and inspire the next generation of marketing leaders! #MarketingCommunity #YMAKickoff2024 #SchulichMarketing #CareerGrowth #ThinkBig #YorkMarketing