Quebecers find Trump's tariffs hard to stomach in this Aylmer Soup ad. Check out our Maple Monitor for other Canadian campaigns that caught our eye this week. https://lnkd.in/ggMHH95g
About us
Strategy covers the “bold vision, brand new ideas” of Canada’s national marketing community. By providing daily news and analysis on industry trends, and keeping readers up to speed on Canada’s brands, strategy has become the respected voice of the industry. Our readers (which includes Marketing Magazine’s audience as well) not only gain insight from our coverage, but also from conferences and events, such as the Shopper Marketing Forum, the Marketing Awards, the MIAs and Agency of the Year. The latter is considered the highest honour bestowed to a Canadian agency, and our annual industry ranking in the Creative Report Card serve as the yardstick for success
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http://strategyonline.ca/
External link for Strategy Online
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- Book and Periodical Publishing
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- 51-200 employees
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- Toronto, Ontario
Updates
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Considering the impact of U.S. tariffs and the growing “Buy Canadian” movement, Kellanova brand Cheez-It is offering Canadian customers its first-ever branded getaway to foster brand connection. Would it win you over? https://lnkd.in/ggna8RJ5
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Becca Lucas Lord and Trent Thompson have been named to Cossette's leadership team. https://lnkd.in/gj4s97qM
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Moosehead wants to help take the edge off Trump's trade war. How? With a beer a day until the current presidential term ends (in four years). https://lnkd.in/gu3JxB3M
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According to a 2019 Statistics Canada study, 92% of women take conscious precautions to stay safe in public, while only 23% feel safe when alone at night. In response to those figures, Publicis Toronto launched a safety app for women, “Calls on Call,” ahead of International Women’s Day. Here's how it works: https://lnkd.in/gRCibbqN
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Canadian brands are joining the surge of patriotism that arose after U.S. President Donald Trump first threatened Canada with tariffs last month. And it seems neither the threats, nor the patriotism, are abating. As part of our new ongoing “Maple Monitor” series, we look at some campaigns that seize the patriotic moment each week. https://lnkd.in/gFUSCvxy
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Time to devise your winning strategy! 2025 Strategy Awards entries are open and our jury co-chairs are ready to recognize Canada’s most successful brand-building ideas, game-changing insights and the top planners behind them. 📅 Early bird (save $110/entry): March 14 🔗 Categories & entry info: awards.strategyonline.ca #StrategyAwards #marketingstrategy #branding #marketing
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Feeling "sleep shamed"? According to this campaign, you're not alone. https://lnkd.in/gBKW_ig5
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Canadians are experiencing a deepening crisis of trust, with growing economic grievances, skepticism toward leadership and heightened fears of misinformation on the rise. To help understand the crisis, Edelman just launched its 2025 Edelman Trust Barometer Canada Report looking at the most (and least) trusted institutions in Canada. https://lnkd.in/gw2jxk_E
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U.S. President Donald Trump today imposed 25% tariffs on Canadian goods and 10% on Canadian energy. How will Canadian consumers respond? According to this KPMG survey, most Canadians had already planned to boycott U.S. products before the tariffs became a reality. https://lnkd.in/gX9sR7vi
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