China Switzerland Connection

Today, our executive board member Zhang Yelu and myself went to the Swiss city of Fribourg, and have officially delivered our children's book "Dali Long fragt", which explains similarities and differences between Swiss and Chinese culture, to the former long-time Swiss Ambassador to China, Jean-Jacques de Dardel, who kindly wrote a foreword to our book.

"To make something special, you have to believe it is special." A profound thank you to both the China Switzerland Connection and the Association of Chinese Students and Scholars in Zurich (ACSSZ) for jointly orchestrating this meaningful dialogue, and gratitude extends to KA-EX® for their generous support. Last night, I had the privilege of sharing insights alongside Prof. Florin Baeriswyl at the captivating #IdeaExchange series. The focus was on: Personal Branding and Positioning in the Digital Era. My story began in the realm of traditional media content creation, where as a presenter. When I took the helm of a #radio station, FM100.8, Faced with a scant audience and an appetite for #innovation, we reimagined our content strategy, tailoring bite-sized programs that perfectly complemented the brisk pace of city life. This shift to succinct #storytelling let me know: In the fast-paced world, how important the short form content is. As the pandemic ushered in an era of #uncertainty, I steered my team through uncharted waters, transforming our broadcast business to #SocialMedia. The result? A fleet of social media accounts, a constellation of #influencers, and a suite of operation services that not only survived but thrived in adversity. This era of #digitalization offers an expansive stage to narrate our stories and amplify our voices. With a smartphone as our wand and creativity as our spell, focus on the audience's needs, anyone can make waves, regardless of the basic of their tools. From the #practical to the #emotional, every piece of content is a bridge to #value, a conduit to connect. As we continue to weave our stories in the digital expanse, let's remember this mantra, for it is in the act of genuine creation that we find our true influence. #SocialMediaStrategy #DigitalStorytelling #ContentCreation #PersonalBranding #Innovation #SocialMediaEvolution #Entrepreneurship #KAEX #ChinaSwitzerlandConnection #ACSSZ