SDEA

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗜𝗧 𝗘𝗻𝗲𝗿𝗴𝘆 𝗨𝘀𝗲? Energy consumption is one of the largest, yet often overlooked, factors in the environmental footprint of IT infrastructures. That's why reducing energy use isn’t just about cutting costs – it’s about #responsibility, sustainability, and setting a higher standard. Your IT infrastructure doesn’t just power your business; it shapes your #sustainability.

Join us on 𝗠𝗼𝗻𝗱𝗮𝘆, 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴𝘁𝗵 from 𝟰:𝟬𝟬 𝗣𝗠 𝘁𝗼 𝟱:𝟯𝟬 𝗣𝗠 for a public webinar focusing on the evaluation of the 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗮𝗿𝗯𝗼𝗻 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁. Our president Babak Falsafi will be participating in a virtual roundtable alongside Christine Morisseau, IT Sustainability Officer at HUG - Hopitaux Universitaires de Genève. The discussion organized by the Swiss Institute for Sustainable IT will center on the critical challenges of measuring the digital footprint – with inputs from MIKUJY, EasyVirt, GREENSPECTOR, OxygenIT by ScaleDynamics, and Resilio I B Corp certified. Be part of this important discussion and register today: https://lnkd.in/eEXMkK-c

📈 Double the Growth, Double the Emissions? Datacenter power demand is on track to drive a 100% increase in CO₂ emissions by 2030. This statistic may be alarming, but it doesn’t have to be inevitable. The path forward is clear: efficiency measured and not guessed, better IT utilization, low-carbon energy. Let’s redefine what growth looks like – sustainable, efficient, and future-proof. #CO2 #Emissions #CarbonFootprint

Optimizing IT & Datacenter Efficiency: Better Together 🤝 What good is an efficient datacenter if the IT systems inside are running underutilized servers? What value does an optimized IT infrastructure have if it’s sitting in a datacenter that wastes energy? Datacenter and IT efficiency go hand in hand – and with the SDEA Navigator, you can measure and optimize both, ensuring that every watt counts, from your servers to your cooling systems. #Datacenter #IT #Efficiency

🌍 On Our Way to the OCP Global Summit in San Jose! 🌱 We're looking forward to explore how sustainability metrics can drive efficiency in datacenters and tackle key operational challenges. Our president, Babak Falsafi, will join the panel titled "Utilizing Sustainability Metrics to Bring Efficiency in Datacenters" at this year's #OCPSummit24 to share insights on overcoming barriers and leveraging metrics for optimized sustainability in datacenter operations. 💡 Babak will be joined by industry leaders Murugasamy Nachimuthu, Shruti Sethi, Miranda G. Gardiner, LEED Fellow, and Jeff Autor to discuss how these metrics can shape a more efficient, sustainable future for datacenters. 📅 When: October 16, 2024, 11:05am – 11:30am 📍 Where: San Jose Convention Center, Concourse Level - 210BF If you're attending, be sure to connect with us and join the conversation on sustainable datacenter practices!

Oracle and SMRs – Microsoft and Three Mile Island: Digital giants turning to nuclear has made quite some headlines lately (and led to engaging discussions on this platform). It's clear that as AI reshapes the digital landscape, the energy demands on our infrastructure are hitting unprecedented levels. And nuclear power is emerging as a key contender to meet these demands, as outlined in a recent RTS - Radio Télévision Suisse segment by Sophie Iselin, featuring our president, Babak Falsafi. Is nuclear energy the answer, or should we reflect on whether all uses of AI truly justify the environmental cost they incur?

🌱 Sustainability Sells In the competitive world of datacenters, efficiency has always been a key differentiator. But today, sustainability is taking center stage. Here’s a compelling fact: 𝟳𝟳% 𝗼𝗳 𝗱𝗮𝘁𝗮𝗰𝗲𝗻𝘁𝗲𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘆 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 for sustainable infrastructure (source linked in comments). How embracing sustainability can give your datacenter a competitive edge: • Build Trust and Loyalty: Clients and partners prefer companies with transparent, genuine sustainability efforts. • Attract Investment: ESG-focused investors favor datacenters with strong sustainability strategies. • Future-Proof Your Business: Staying ahead in sustainability prepares your datacenter for future regulations. Sustainability can be a powerful driver of market leadership. With 77% of clients willing to pay more for green practices, now is the time to embed it at the heart of your strategy. #datacenters #sustainability

Focusing on Scope 3? We Might Ignore the Bigger Problem 👀 In the DC industry, Scope 3 emissions have been getting a lot of attention lately. And for good reason – they’re a significant part of the carbon footprint, especially in the "white space". Looking at the entire datacenter’s operations, however, a recent study (link in comments) found that operational emissions still dominate, accounting for a whopping 76% of total GHG emissions in datacenters. Some key findings: • 𝗗𝗖 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, including electricity consumption for servers, storage, cooling, and other infrastructure, produced 𝟵𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗼𝗻𝗻𝗲𝘀 𝗖𝗢𝟮𝗲 in 2020 • 𝗘𝗺𝗯𝗼𝗱𝗶𝗲𝗱 𝗲𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀, which include the production and transportation of physical hardware and construction of DCs, contributed 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗼𝗻𝗻𝗲𝘀 𝗖𝗢𝟮𝗲 Electronics manufacturing for DC equipment alone produced 23 million tonnes CO2e, with an additional 7 million tonnes CO2e from construction and infrastructure. Reducing Scope 3 embodied emissions is essential. But to make meaningful progress in decarbonizing the sector, we can’t afford to overlook the day-to-day emissions tied to running our IT infrastructures. #datacenters #carbonfootprint #emissions

What if DC emissions were more than 𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 than you thought? According to 𝙏𝙝𝙚 𝙂𝙪𝙖𝙧𝙙𝙞𝙖𝙣, that’s the reality for some of the biggest names in tech: The real emissions from in-house data centers could be up to 662% higher than officially reported. How is this possible? Much of it comes down to “creative accounting” – companies purchase renewable energy credits (RECs) that don’t reflect the energy actually consumed at their datacenters. The result? The numbers look good, but the actual environmental impact is far worse. As AI and cloud computing continue to soar, are we prepared to face the real carbon cost of the digital age?

Servers: Uptime ✔️ Performance ✔️ Efficiency❓ In today’s digital world, uptime and performance are non-negotiable. But just because all systems are up and running, are they also efficient? Servers running below capacity might be quietly wasting energy and driving up costs in the background: • They consume power without delivering full value • Underutilized servers can lead to unnecessary hardware investments • Inefficient server utilization means higher operational cost With growing pressure to meet sustainability targets, optimizing your IT infrastructure is a simple yet effective way to reduce your carbon footprint. #server #efficiency #carbonfootprint