GLOBALTECH SOLUTIONS SAGL

Machine learning education is broken, especially for those who aspire to start solving real-world problems at a company. Most classes, courses, and books start with a dataset and show you how to train a model. dataset → model This is, at best, 5% of the work you'll need to do. Real-life problems never start with a "dataset," and they never end after you finish training a model. I've never seen a company with a "dataset" ready to go. In fact, most companies don't even have any data at all. It's your job to determine what data you need and how to collect it. Here is a simplified process that will give you a better idea of how people solve real problems: problem → framing → data → model → feedback → repeat Before understanding the problem and deciding how you'll frame it to solve it, you can't start thinking about datasets. A few other challenges: 1. How do you get data from its source? 2. Is the data diverse enough to solve the problem? 3. Do you have enough data? 4. How is the data biased? 5. How frequently does the data change? 6. How sensitive is the data? 7. Are there missing, inconsistent, or incorrect values? 8. How noisy is the data? 9. How can you trace back every piece of data to its source? 10. Are there any legal restrictions on the use of the data? 11. How do you scale as data grows? 12. How quickly does the data become stale? Building systems that work requires a lot of effort. I wish more people would talk about this.

Which Bidding Strategy is BEST? A study of 14,584 Accounts.... Choosing the right bidding strategy can make or break a campaign, especially as ad costs rise and competition grows. This comprehensive study uncovered the most effective strategies for driving conversions and maximizing ROAS across various accounts. Here are the key takeaways: Top Findings: →Best Overall Strategy: - Max Conversion Value is the top performer in Smart Bidding, ideal for eCommerce and Lead Gen. - Maximize Clicks leads in Auto Bidding for low-budget accounts. → Bidding Targets: Helpful or Harmful? - Setting bidding targets often hurts more than it helps. The only exceptions are Manual Bidding and Target ROAS, which benefit from precise goal-setting. → Does Spend Matter? - Manual Bidding performs consistently better with higher spend. - However, Smart Bidding can still succeed with lower budgets, particularly in the $10K–$50K range. → Lead Gen vs. eCommerce: - Max Conversion Value outperforms Max Conversions in Lead Gen by nearly 300% on ROAS. - Surprisingly, eCommerce tends to struggle with Manual CPC, while Lead Gen sees strong results with Max Clicks and Manual CPC. → General Tips: - Early-stage campaigns? Start with Manual or Auto Bidding to gather insights without relying on conversions. - As the account scales, shift towards Smart Bidding if you’re generating at least 50 conversions in 30 days. Hi There! 🙋🏻♂️ I’m Sumukh & I help businesses achieve their business goals through performance marketing & custom AI employees.  🎁 To know more or for a Free Marketing Audit for your business DM me Sumukh M Narsimha Data sourced from Optmyzr

Developers are the architects of the AI era. Our latest Octoverse report shows the diffusion of AI everywhere, and how it's enabling more people than ever to join our global developer community. https://lnkd.in/gEDndcKF

For any online store, ecommerce SEO isn’t just important—it’s a must. Organic traffic can be the key to sustainable, long-term growth, bringing in a steady stream of visitors without the costs of paid ads. When you implement the right content strategy, you can make a big impact on your business’s performance. But it will never be a set-it-and-forget-it strategy...

Unsolicited #SEO tip: Do you know why tools like Google Keyword Planner and Keywords Everywhere give such different search volumes to tools like Ahrefs and Semrush? ⬇ For example, looking at the term: "Jigsaw Puzzle": Google Keyword Planner = 40,500 searches per month 🙄 Ahrefs Keyword Tool = 21,000 searches per month 🤔 It's important to understand why this is happening: 💬 Google Keyword Planner (and related tools such as Keywords Everywhere) are putting sets of keywords into "buckets". That means that similar terms such as "jigsaw puzzles" (plural) and other similar terms are grouped together to give a total volume of 40,500. 💬 Ahrefs does use Google Keyword Planner data but attempts to "ungroup" similar keyword clusters and refine search volumes from GKP using several additional sources of data and custom click-through rate (CTR) distribution models. 💬 SEMrush uses its own "algorithms" to come up with another different number, but closer to Ahrefs than KWP. Which is most useful? It depends on what you're trying to do! ✅ It's rare you're ever going to rank for a single keyword, so especially if I am doing things like researching categories, I find the raw GWP data with buckets of keywords helpful to get an idea of total volume. ✅ If I'm trying to work out if people search for "motorbike" or "motorcycle" in a specific area, then the ungrouped data provided by tools like Ahrefs or SEMrush is super helpful. Understanding the data you're using is half the battle! ⚔

Chat GPT surpassed Bing's traffic in August. It's also the biggest AI Chatbot by traffic - by a long shot. Forecast: growing. Chat GPT is still far away from Google, but the fact that it took "AI" less than 2 years to overtake the 3rd largest search engine in the world (2nd: Youtube) means it's more than just hype, as originally assumed. WSJ found that 17% of consumers use Chat GPT as a replacement for search. I use it all the time, and so do many people I speak to. The hype is real. Literally.

7 things I learned from Ahrefs Evolve Day 1 1. 𝗙𝗼𝗿𝘂𝗺𝘀 𝗮𝗿𝗲 𝘀𝘂𝗿𝗴𝗶𝗻𝗴 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀. What real users say is taking priority, pushing aside standard informational content. Lily Ray shared Reddit’s visibility jumped +2,290% since July 2023. 2. 𝗦𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗮 𝘀𝗲𝗮 𝗼𝗳 𝘀𝗮𝗺𝗲𝗻𝗲𝘀𝘀. With AI pumping out content fast, adding something fresh to the conversation and reducing non-original content can increase your chances of ranking (Bernard Huang) 3. 𝗕𝗿𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗦𝗘𝗢 𝗷𝗼𝗯. Google picks up on intangibles like customer sentiment and product quality (Amanda King). Another speaker noted how a brand ranked for “ethical jeans” based on what users said, not the company. 4. 𝗙𝗶𝗿𝘀𝘁𝗵𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘄𝗶𝗻𝘀. Google rewards content that shows real experience. Use personal pronouns and real images (ditch the stock photos!) to prove you know your stuff, said Cyrus S. 5. 𝗗𝗲𝗲𝗽, 𝗻𝘂𝗮𝗻𝗰𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. In an AI-created content world, content with firsthand experience or a contrarian view becomes more valuable. Ryan Law made this clear. 6. 𝗛𝗼𝗹𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲. Focus on how YouTube recommends your content, not just search. Cut drop-offs in the first 30 seconds, and make engaging, high-conversion videos (Sam Oh) 7. “𝗕𝗲𝘀𝘁 𝗦𝗘𝗢 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗜’𝘃𝗲 𝗲𝘃𝗲𝗿 𝗿𝗲𝗮𝗱” A top recommendation from Lily Ray, shared in the comments for those curious. Ready for Day 2! #ahrefsevolve #seo

40 years in the making. Boston Dynamics (1983-2023) shows that true breakthroughs aren’t overnight successes—they’re decades in the making. But here’s the game-changer: with AI moving faster than ever, I believe we’re about to see innovation cycles shorten dramatically in the years ahead. Is this the start of something even bigger? Join 100,000+ founders and VCs who receive these insights in my weekly newsletter: https://lnkd.in/dtifw4mC

The elephant in the SEO room nobody talks about: Branding. Why is branding, in particular, brand positioning critical for SEO? Brand positioning “aims to create a unique image, value proposition, and identity for a brand in the consumer's mind.” We can argue the sites that tend to be continuously hit and struggle with Google (with exceptions of course), have an issue with brand positioning: * Targeting topics outside their expertise * Giving a bad user experience and low quality, shallow information for the sake of more $$$ * Not a high share of branded searches and traffic It’s time to nail your branding… all the shifts Google is making look to reward real, authoritative brands, we can argue they’re not quite yet there … but that’s the goal. Work on your branding, it will compound and help you to win, beyond SEO too! Guide about brand positioning in comments.