GUURU Solutions

The fastest way to connect emotionally with shoppers is to put real customers at the heart of your CX. In this video, Jutta Stienen, our Head of Marketing, explains how GUURU’s Community Advice Solution empowers brands to tap into our inherent desire for advice and support from like-minded individuals, enriching the online shopping experience with genuine human connection. Filmed during our recent team-building event in Portugal, Jutta illustrates how Community Advice brings your customers' passion and expertise to your online store in real time.Forrester defines customer-obsessed companies as those that genuinely prioritize their customers, recognizing seamless, personalized experiences that customers want as essential, not optional. GUURU embodies this philosophy by placing enthusiastic customers at the center of live product advice—creating a space where your shoppers can connect with individuals they would seek advice from in real life. #SharingPassion #BringThePassion #Forrester #CustomerObsessed #CustomerObsessedCompanies #CommunityAdvice #BrandCommunity #BrandAdvocates #CX #CXOptimization

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is transforming how websites rank ⭐. But how can brands deliver trusted UGC from experienced product users at scale? In just 30 seconds, Head of Product Rafaela Ruf explains how Community Content enables brands to automatically capture E-E-A-T-compliant UGC from their most experienced customers. This game-changing solution pulls genuine insights from real conversations between experienced product users and advice-seeking shoppers directly onto your product pages. Shoppers can also connect with these expert customers in seconds through live community chat and explore their detailed profiles. What has been your biggest challenge in aligning your content and SEO strategy with Google’s focus on trusted, authoritative content from experienced authors? #CommunityContent #GooglePageRanking #PageRanking #GoogleSEO #EEAT #SEO #ContentStrategy #SearchEngineOptimization

More and more community-focussed brands are bringing their most passionate customers to their online stores to offer shoppers authentic, real-time advice. While in Costa da Caparica, Portugal, for a team meeting, GUURU’s Co-Founder and CEO, Tonio Meier, took some time to reflect on the vision of sharing passion and knowledge between peers. Check out his thoughts in the video 👇 What are your thoughts? From whom do you seek advice before buying a product? #CommunityAdvice #BrandCommunity #BrandAdvocates #BrandFans #GUURU #BringthePassion #SharingPassion #shorts

Authentic content created by real experts is essential. Not only does it enhance trust and credibility with your audience, but equally important, it aligns with Google’s SEO standards, which prioritize high-quality, expert-driven content. Google’s algorithms now favour content that demonstrates expertise, authority, and trustworthiness (E-A-T), leading to higher search rankings. By showcasing genuine insights and knowledge, brands can improve their visibility and connect more effectively with customers, ultimately driving conversions and loyalty. Investing in authentic content is crucial for brands to stand out in a crowded market.  However, creating such content can be challenging. That’s why we developed Community Content, which extracts meaningful product opinions from live community conversations and displays them on relevant product pages. How does it work? Watch the recording of the live discussion between our Head of product, Rafaela Ruf and our Head of marketing, Jutta Stienen. #eCommerce #SEO #ContentMarketing #expertopinion

You know that every team member knows your CTO on a new level, after staring deeply into his eyes, drawing his portrait with a right hand, only a left hand, using only lines, odd drawing media, and other times, not looking at the page at all. Happy Friday and here's to memorable team-building activities that nurture creativity in every member of the team! 👨🎨🖌️👩🎨

We need YOU, you, you 🎶 🫵 Your vote is needed to bring us on stage at E-Commerce Berlin Expo. Why should you vote? We'll show you how strong brands create passionate customer connections in their online store. What's in it for you? Join the session and learn how to build a #Guuru community of your most knowledgeable, trustworthy customers who share their expertise and love for your brand in real-time. Why do we need your vote? The public voting phase for the Call for Speakers contest is now live, with 600 submissions across 9 categories. Submit your vote, and let's unite and elevate #sharingpassion, #brandlove, #meaningfulconnections and #authenticadvice! Let's go! 💥 Vote now 👉 https://lnkd.in/dzT9KZBP

Hast du auch treue Fans und langjährige Kunden, die gerne über deine Marke sprechen? Nadine, Dominik & Steff sind solche Fans. Sie teilen ihre Liebe und Expertise über Produkte ihrer Lieblingsmarke mit Shoppern im Online-Store. Marken können so einprägsame und authentische Momente in der eCommerce Customer Journey schaffen. Denn in einem wettbewerbsintensiven Umfeld kaufen die Menschen nicht nur Produkte, sondern auch Geschichten, Erfahrungen und Emotionen. Für 90% der Kunden ist Authentizität ein Schlüsselfaktor bei der Wahl der Marken, die sie unterstützen, und Marken, die eine echte, menschliche Verbindung mit Gleichgesinnten bieten, werden sich abheben. Wie funktioniert denn eine Beratung unter Gleichgesinnten? Und warum wollen Community-Mitglieder ihr Wissen mit anderen teilen? Nimm an unserem Live-Talk teil und finde es heraus! Hier anmelden: https://lnkd.in/gUSrmC9K #community #sharingpassion #peer2peer #brandlove #emotions

Erfahre, warum Marken-Fans für ihre Lieblingsmarke im Online-Shop andere Kunden beraten und wie solche Beratungen ablaufen. Jetzt anmelden!👇 #eCommerce #communityberatung #sharingpassion #peertopeer

It was that time of the year again... when we all came together in beautiful Costa da Caparica in 🇵🇹 as a team to spend a relaxed moment together. This year, we enjoyed a slightly different activity: drawing🎨. Portraying each other was a great experience! Seeing the person across from you from a painter's perspective was super exciting, and the results were excellent! Thank you, Tom and Lisboa Social Press, for this wonderful experience. And of course, like every year, everyone enjoyed hitting the 🌊, good 🍹, fine 🍷& 🐟, and not to forget the annual armwrestling competition between Tonio Meier & Diogo Andrade 🦾😅 #team #fun #timeoff