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Big news for little ones! We’re so excited to introduce Deliciously Kids—our new line of 100% natural, plant-based snacks, recipes, and wellness tools for kids! Since 2012, we’ve been on a mission to make 100% natural, plant-based food both accessible and truly delicious. Over the years, we’ve received lots of requests from our community for healthy, convenient snacks that their kids will actually enjoy—and that they can feel great about giving them. Today, kids' nutrition is more important than ever. In the UK, over 60% of their energy intake comes from ultra-processed foods, and only 10% are hitting their “5 a day.” We’re here to help change that. Our first launch in the Deliciously Kids range is Oaty Bars in two flavours: Raspberry Burst and Vanilla Apple Twist. Created in partnership with Paediatric Dietitian, Paula Hallam, these bars are made from 100% wholegrain oats and real fruit. No artificial additives, no ultra-processed ingredients. We’re proud to launch these healthy snacks at Tesco, Ocado Retail, Whole Foods Market, Zapp and deliciouslyella.com. But we’re not stopping at snacks! With Deliciously Kids, we’re committed to supporting families with delicious, family-friendly recipes, expert tips, and wellness resources that help build lifelong healthy habits. This has been a huge team effort, and we couldn’t be prouder to finally introduce you to Deliciously Kids!