I N U I K I I

Press & Influencer Event in Warsaw 🇵🇱 An incredible gathering of Poland’s leading opinion leaders, creating buzz and building awareness for INUIKII. Hosted in a beautiful location that truly reflects INUIKII’s cozy aesthetic, this event was a milestone in our journey in Poland. A special thanks to the GPoland Group for their support and to the I N U I K I I Marketing Team for crafting such a memorable experience.

In collaboration with NK Stockholm (Nordiska Kompaniet, NK), we opened a window display featuring our new classic wool collection, marking the beginning of the Swedish winter season this October.

Collaboration out now 🩷 Coccinelle® x INUIKII® A collaboration between the Italian brand Coccinelle and Swiss-Italian I N U I K I I, founded by Cinzia Maag! This partnership brings to life a unique capsule collection that beautifully blends sophistication, functionality, and style. As Emanuele Mazziotta, COO of Coccinelle, shares: “Our collection embodies shared values of practical elegance and individuality. We believe this partnership brings a fresh, innovative perspective.” Cinzia Maag, CEO of INUIKII, adds: “This collaboration is a fusion of Italian summers and Swiss winters, transcending seasons and borders.” The collection features two bags and two pairs of shoes in three colors, made with eco-shearling, suede, and fine leather accents. Designed for the modern urbanite who values both fashion and functionality.

The wait is over! On October 17, we proudly launch our highly anticipated collaboration with Coccinelle. Get ready for a unique partnership that blends two worlds seamlessly. A capsule collection that exudes sophistication and practical elegance, for urban minds who break conventions. Stay tuned!

🚀 Exciting News: We're kicking off our China Tier 1 City Pop-Up Tour! 🌟 Our journey begins at the vibrant Kerry Centre in Jing'an District, Shanghai. This pulsating area, known for its dynamic blend of cultural richness and modern sophistication, sets the perfect stage for our launch. We're thrilled to use this opportunity to showcase INUIKII right at the heart of Shanghai, enhancing our brand awareness across China. Our main goal is to introduce our full collection in a space where visitors can experience our products firsthand and engage with the brand. Alongside, we'll boost our visibility with various marketing activities surrounding the pop-up. Join us as we expand and connect in one of the most energetic districts of Shanghai!

Management Day at INUIKII HQ — Yesterday, we had the pleasure of hosting our SS25 collection meeting at INUIKII headquarters, welcoming all our international sales agents. But why call it Management Day? As we focus on a new business and distribution strategy, it’s crucial to transport this significant message through face-to-face interactions. This approach not only reinforces our brand identity but also ensures the best possible transfer of knowledge. The core of our presentation focused on managing various markets, exploring new territories, and defining our brand’s strategic direction. Our steady growth, with an annual increase of over 20%, due to our dedicated and knowledgeable team, both internally and across our international sales network. By engaging with key markets throughout Europe and building relationships market by market, we emphasize the importance of trust and strong partnerships — a cornerstone of our success. Additionally, we highlighted the importance of branding, recognizing that emotional connections drive brand perception. We are committed to significant changes in the future, supported by a powerful message and a shared vision of success. Underlining the strong, new, and further developed collection with a fresh creative direction, we present the story of Napoli Harbour. This narrative reflects the heritage of our brand, an Italy-driven family, combined with the charm and rough edges of the vibrant city of Naples, known internationally.

Harper's Bazaar with Cinzia Maag on «Sandals for Wide Feet». Do not squeeze them! For guidance, we talked to Cinzia Maag, founder and CEO of luxury and responsible footwear and accessories brand Inuikii, who says, “You want to find an ergonomic footbed that is also not too narrow. The quality of the insole lining is therefore a decisive factor here.” She adds, “The material of the upper is also important. This should be soft, so that it can adapt to the shape of the foot and the foot is not squeezed.” Bonus tip: Look for the brands that let you choose from multiple widths, allowing you to customize your shoe to your foot. Read the full story here: https://lnkd.in/dGY33Akd

I recently read an article that criticized influencers, branding them as worthless and unproductive. However, we choose to focus on appreciating and supporting creative individuals who add value through their work. Allow me to share our perspective on the creative work of influencers, opinion leaders, or similar individuals. In the past, we used to work with «bloggers», a term that has now evolved into «influencers». It's unfortunate that many have had negative experiences, and we empathize with that feeling. However, an influencer embodies a creative force, constantly innovating and reinventing themselves. They bridge the gap between personal brand-building and the aesthetical presentation of products or services. Frankly, endorsing a vacuum cleaner with a fashion influencer might seem far-fetched in terms of credibility. In our early days, we had to validate our products and shift the perception of a shoe's wintery appeal to its suitability for urban environments. You can either sponsor your close friends, if you're fortunate enough to have them, or collaborate with a network of like-minded individuals who exude a certain aura and represent a lifestyle. The choice between reach and quality should always lean towards quality. Our motto is to «Die in Beauty»! It's all about curation, starting from assembling a team with a keen sense of creativity and aesthetics, capable of sensing moods, trends, and making bold decisions even if it means opting out of collaborations based solely on reach (which requires courage). Ultimately, what matters most is curating your brand, products, and services. As a personality-driven company, we only associate ourselves with products and individuals possessing personality, whether they are commercial, edgy, renowned, or simply delightful individuals. Trust me, smaller influencers are usually more creative. And hey, it's just like any other job that each of us does, so let's refrain from passing judgment. Bye.

What does 4-Season Thinking mean?  It begins with design. INUIKII is known for its strong fall and winter collections, yet not everyone knows that we also shine in the summer months. Our ambition stretches across all four seasons, bridging winter to spring, spring to summer, and fall back to winter again. Venturing into new categories presents an exciting challenge. The greatest hurdle lies in encapsulating INUIKII's distinctive, winter-born DNA into a product that transitions seamlessly into the «in-between» seasons. This led to the creation of the Matilda Sneaker, a product that emerges from our winter aesthetic while representing our strong product identity. Launched exclusively through DTC channels two years ago, the goal was to generate buzz and establish its position through a potent communication strategy before introducing it to the wholesale market. The strategy has proven successful, with the Matilda Sneaker emerging as a standout product for spring, summer, and fall. Initially launched in leather, we quickly embraced the opportunity to adapt it for warmer seasons by incorporating bio cotton, making it «lighter and more summery.» Our team, alongside retailers and consumers, adores this sneaker for its gentle silhouette and substantial appearance, which doesn't follow a trend but offers a timeless design language. Keen to explore more about our products, their stories, and our motivations? Follow I N U I K I I.

🔥😍 Thank you TEAM 🥂 A company might have its products, its founders, stakeholders, and so many different parts. However, the essence of what truly brings success, what molds the dreams into reality, is none other than the team. What value does a product hold without the passionate individuals involved in its creation, marketing, servicing, shipping, financing, production, and sales? The answer is, very little. It’s the TEAM, with each individual's unique contribution, that stands at the heart of everything accomplished 💥 We cherish a culture of transparency and equality at INUIKII, where every idea, thought, and action directly influences our journey. Success, is a collective outcome of our combined efforts. It's the team's spirit, its ability to embrace transparency and challenge hierarchies, that truly drives our progress. Our approach encourages active participation, breaking free from silos and cubicles, pushing boundaries, and growing together. Navigating through peaks and troughs, particularly through the dense, seasonal challenges, is only achievable with a strong and dedicated team. Our team, the best team, is the cornerstone that transforms INUIKII from just a name into a living, breathing entity. 🚀 THANK YOU to our TEAM 🚀 Your dedication, creativity, and relentless drive make INUIKII what it is: INUIKII. To many more successes and breakthroughs, together as one united force! 🥂