Titelbild von m1nd-setm1nd-set
m1nd-set

m1nd-set

Reisebürodienstleistungen

We are specialists in travel related marketing intelligence and consulting!

Info

m1nd-set is a worldwide leading agency in travel research, based in Switzerland. Our key sector of activity is airline, aircraft manufacturer, airport and travel retail research & consulting. m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to various Fortune 500 companies. Our team of experts excels in overcoming complex challenges; co-ordinating data-collection in several countries simultaneously in all regions of the world and understanding and taking into account cultural and operational nuances that exist from country to country. Being at the forefront of statistic and analytic techniques, we undertake complex reporting and research where we analyse market segments and traveller behaviour for more than 120 international companies and associations. We provide superior market research and consultancy services. Each of our projects is managed by a multi-lingual senior researcher, each one with at least 10 years international research experience. With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers. Indeed, we have conducted more than 2 Mio interviews over the last 15 years with travelers at airports around the globe.

Branche
Reisebürodienstleistungen
Größe
11–50 Beschäftigte
Hauptsitz
Vevey
Art
Privatunternehmen
Gegründet
2007
Spezialgebiete
Market research, Consultancy, Customer segmentation, Consumer research und Travel Retail

Orte

Beschäftigte von m1nd-set

Updates

  • Unternehmensseite für m1nd-set anzeigen

    3.427 Follower:innen

    Brilliant activations and phygital experience from m1nd-set client the LEGO Group in Asia Pacific! Travelers at Melbourne International Airport and Sydney International Airport can now immerse themselves in an exhilarating LEGO® F1® adventure. The LEGO Group has introduced a vibrant new collection of LEGO® F1® sets, along with exclusive travel retail activities that will enhance the journey for F1® and LEGO® enthusiasts of all ages. This launch coincides with the start of the 2025 Formula 1® season in Melbourne, Australia. Building on the successful animation at Melbourne International in 2024, LEGO Travel Retail is going further with two concurrent animations – thanks to its partnership with Heinemann Asia Pacific Pte Ltd and Lotte Duty Free Oceania. Providing an exciting atmosphere for car fans, both locations will feature a wide range of LEGO® F1® cars – from everyday models to F1 race cars. The activation at Sydney Airport will also feature a groundbreaking phygital experience, the first of its kind for LEGO Group in travel retail. This activity allows travelers to engage in friendly racing competitions by “pedaling hard” to power their LEGO® F1® vehicles.

    Unternehmensseite für Global Travel Retail Magazine anzeigen

    18.088 Follower:innen

    Travelers at Melbourne Airport and Sydney Airport can now immerse themselves in an exhilarating LEGO® F1® adventure. The LEGO Group has introduced a vibrant new collection of LEGO® F1® sets, along with exclusive travel retail activities that will enhance the journey for F1® and LEGO® enthusiasts of all ages. This launch coincides with the start of the 2025 Formula 1® season in Melbourne, Australia. #F1 #FormulaOne #LEGO Gitte Simon

  • Unternehmensseite für m1nd-set anzeigen

    3.427 Follower:innen

    Great news from m1nd-set client Cloetta Global Travel Retail (GTR) – part of Cloetta Group – has partnered up with m1nd-set client Lagardère Travel Retail to create bespoke confectionery activations at Zayed International Airport, Abu Dhabi, and Paris Charles de Gaulle Airport. The promotional spaces incorporate local elements unique to Abu Dhabi and Paris, as well as an opportunity for travelers to interact with the installation. More information about these creative activations in the article below from Global Travel Retail Magazine.

    Unternehmensseite für Global Travel Retail Magazine anzeigen

    18.088 Follower:innen

    Cloetta Global Travel Retail (GTR) – part of Cloetta Group – has partnered with Lagardère Travel Retail to create bespoke confectionery activations at Zayed International Airport, Abu Dhabi, and Paris Charles de Gaulle Airport. The promotional spaces incorporate local elements unique to Abu Dhabi and Paris, as well as an opportunity for travelers to interact with the installation. Both of the activations focus on the hero brand The Jelly Bean Factory. By introducing this sugar confectionery concept (gourmet jelly beans) with a clean recipe (gelatin free, no artificial flavors and colors) and colorful branding to the traveler, Cloetta GTR drives its ambition to grow the sugar confectionery category further, which travelers have responded positively to. Cloetta GTR said it aims to attract travelers back to the shop floor again, with interactive, unique and above all joyful activations. The spaces in both locations offer an opportunity to take a picture with a famous all-purple landmark on which the flavorful products of The Jelly Bean Factory are displayed. Renee Mallia, VP Marketing of Lagardère Travel Retail UAE, commented, “We are delighted to partner with Cloetta Global Travel Retail to bring The Jelly Bean Factory activation at Abu Dhabi Duty Free. This vibrant installation captures the brand’s playful spirit and premium quality while enhancing the passenger experience with an interactive photo opportunity. At Lagardère Travel Retail, we are dedicated to delivering innovative retail concepts that resonate with travelers, and this activation is a perfect example of that vision in action.” Charlotte DEZAPHIX Sven van Dijk Berend-Jan van Egmond

  • Unternehmensseite für m1nd-set anzeigen

    3.427 Follower:innen

    Thank you Harding+ for your highly appreciated positive feedback regarding the m1nd-set insights shared by Anna Marchesini and Dr. Peter Mohn during the IAADFS’ Summit of the Americas. The Harding+ strategy is an inspiration for the whole industry, which creates a win-win situation for all industry stakeholders, especially for the traveling shoppers 😊! A special thanks to Michael L. Payne and the whole IAADFS team for organizing the fantastic event in Miami.

    Unternehmensseite für Harding+ anzeigen

    18.517 Follower:innen

    This year’s IAADFS Summit of the Americas in Miami showcased the dynamic potential of the cruise retail sector, with abundant opportunities ahead. Insight, engagement, and challenge were key themes, with takeaways from sessions like ‘Charting the Future of Cruise’ and ‘The Power of Experiential Retail’ aligning closely with Harding+’s retail vision. Three points stood out: 1. Gen Z, the least likely to browse, crave experiential and exclusive approaches, highlighting the need for innovation. 2. Maximising guest dwell time goes beyond product and range; it’s about the skills of sales associates and how they provide value, knowledge, and insight. 3. Experience and value are more important to guests than price alone, with dwell time offering a deeper understanding of products. Data shared by M1nd-set reinforced this, showing that 67% of cruise shoppers are influenced by in-store trials and that positive sales team interactions can increase guest spend by 42%. At Harding+, we use data as the foundation of our decisions, fully aligning with the focus on experiences. The cruise retail advantage lies in tailoring experiences to specific onboard demographics and thinking beyond transactions to emotional connections, particularly tied to the cruise destination. We also support the value of sales associates - dwell time is only effective when guests receive expert service and deep product knowledge. Recently, we introduced ‘shopping hosts’ to ensure every guest receives the utmost attention, further supporting our mission to enhance every cruise experience. Thanks to all at IAADFS for putting on a great event again, and to our suppliers and partners we got to spend valuable time with. It was also a proud moment for Harding+ as our own Patrick Molloy was introduced as the newest IAADFS Board Member - a testament to the growing role of cruise retail in shaping the future of the duty free industry alongside our airport colleagues. Carolyn Mariani Taylor Cowell #CruiseRetail #ExperientialRetail

    • Kein Alt-Text für dieses Bild vorhanden
    • Kein Alt-Text für dieses Bild vorhanden
    • Kein Alt-Text für dieses Bild vorhanden
    • Kein Alt-Text für dieses Bild vorhanden
  • Unternehmensseite für m1nd-set anzeigen

    3.427 Follower:innen

    m1nd-set is honored to be an Insights Partner at this year’s APTRA India Conference. m1nd-set Head of Business Development Anna Marchesini will upack exclusive crucial insights about Indian Travellers and Duty Free shoppers. See you soon in Mumbai! Asia Pacific Travel Retail Association

    Profil von Anne Kavanagh anzeigen

    Travel Retail Director heading APTRA (the Asia Pacific Travel Retail Association), expertise in corporate relations, brand building and reputation management for brands and retailers in global travel retail.

    Thrilled to announce that Avolta is continuing its welcome support of the APTRA India Conference for the 2nd year running as a Gold Partner with Vijay Talwar and David Grady featuring on panel discussions regarding current and future retail dynamics (more details to come) and we look forward to welcoming a large contingent from the senior team at Avolta . Additionally, m1nd-set is on board as an Insights Partner and we look forward to hearing from Anna Marchesini who will share exclusive learnings on Indian travellers from recent quantitative and qualitative research. Delegate registrations: https://lnkd.in/eAtGdG7K Freda Cheung pedro castro Camillo Rossotto Dr. Peter Mohn Sunil Tuli Erin Lillis Luke Maga Herve Ducros Susana Hueso Oria Antonio Duva Rajiv Malhotra Lucy Thomas Nuno do Amaral Har Ying Pan Philippe Margueritte Kapila Ireland DFNI Jaswinder Singh Cherian George Michael Wong Joao Freitas #India #TravelRetail #Indiaaviation

    • Kein Alt-Text für dieses Bild vorhanden
  • Unternehmensseite für m1nd-set anzeigen

    3.427 Follower:innen

    BREAKING NEWS: m1nd-set client Al Waha from Saudi Arabia is entering the Travel Retail market. Al Waha will develop luxury retail outlets in select locations carrying a variety of merchandise, including local products. In addition to duty free airport sales, Al Waha will explore ‘additional travel retail opportunities’ at land border crossings and seaports, plus airline retail. Majed Al-Assaf, Head of Consumer Goods and Retail in MENA Investments at PIF, said: “By establishing Al Waha as a national travel retail champion, PIF intends to grow the Saudi travel retail industry and further support its ambitions for the tourism sector in Saudi Arabia. Al Waha will offer a distinctive traveller experience across Saudi travel retail touch points through diverse product offerings, a duty-free operation and a superior digital customer journey. Dr. Peter Mohn Clara Susset Anna Marchesini

  • Unternehmensseite für m1nd-set anzeigen

    3.427 Follower:innen

    Duty Free shoppers on-board cruises in the Americas. DFNI and m1nd-set are co-hosting an educational session at the Summit of the Americas by the INTERNATIONAL ASSOCIATION OF AIRPORT DUTY FREE STORES INC (IAADFS) on Sunday, March 9, 2025 at 1pm. The session is called “Next Generation Growth: Charting the Future of the Cruise Sector”. The cruise sector is one of the most vibrant sectors of the travel retail industry today, with a surge in both new and repeat passengers, driven in many regions by an influx of younger, affluent travellers. Global cruise capacity is expected to grow by 10% by 2028. The Americas has long been an epicentre of the cruise market, with some predicting growth in the region will outstrip the global market up to 2030. Against this backdrop, the IAADFS presents a dedicated Cruise Workshop, looking into the travellers and shoppers who are driving growth in cruise retail, with a dedicated spotlight on younger, Gen Z travellers and how to meet their evolving demands at-sea. m1nd-set Head of Business Development Anna Marchesini will present dedicated insights into the shifting habits of cruise shoppers. Heinemann Americas Managing Director Nicola Hoeborn, Starboard SVP of Merchadising and Planning Benito Mendez, and Catherine Restrepo Gallo, Founder & CEO of SYZYGY Strategies will offer their insights into the latest development in the market, and how both brands and retailers are adapting to the new opportunities. DFNI Deputy Editor Chris Madden will moderate the session. Michael L. Payne Dr. Peter Mohn Michael Barrett Kapila Ireland

    • Kein Alt-Text für dieses Bild vorhanden

Ähnliche Seiten