Masson International Sàrl

Think you've figured out your approach method of EU distributors? Think twice! It changed recently, and you probably haven't noticed. Here's what we observed 👇 1. Distributors have less attention time for new opportunities than ever before. > Prepare a straight-to-the-point pitch: what's in it for them? > Will they make good margins? > Will it be easy to sell? 2. Distributors want you to be involved and caring. > Did you take time to prepare a PowerPoint in their language? > Are you ready to travel to meet them? > Will you prepare marketing materials or actions to make their life easier? 3. Distributors have difficulty recruiting staff; thus, they prefer to double down on the existing portfolio. > How do your products fit and complement their existing portfolio? > How do you reduce their working hours and increase their margins? 4. Distributors don't buy into nonsense arguments like "My products are the best," "It sells in a blink of an eye," or "I have the best quality." To which your distributor will think: "OK, Joe, 100s brands told me the same last year; I'm here to generate revenues, not dream of potential sales in LaLaLand." > So... BACK IT UP WITH NUMBERS! Sales potential from a market study, Product returns, Churn ratio, Client longevity, etc. 5. Most distributors are too busy to reply to your first call or email. > Don't be too pushy, but be persuasive and persistent. Our team needs 5-8 points of contact to get a reply from distributors we prospect on behalf of clients; yours will probably need the same. It's common sense: Be genuine in your approach. You want to establish a long-term relationship. The winning formula is what's in it for them, how caring you are for their business, and what you can achieve together. — ✍️ Have you noticed the same on your end as well? ♻️ Reshare if you found this valuable.

Don't know what it would cost to partner with a distributor? Now you can figure it out in our article 👉 https://lnkd.in/eHcDJuZ6 #distribution #cost #export #international

Struggling to create an effective distributor pricing strategy? Here are five tips that will help you land the perfect distributor price: 1. Set the right price for the end-users or end customers 2. Make sure you have enough margin for yourself 3. Make sure your distributor makes enough profits 4. Understand your distributors’ sales channels before setting your price strategy 5. Premium product quality or exceptional customer service can translate to higher prices 👉 https://lnkd.in/eWn9JFfv #distributionpricing #distributionmanagement #export #international

Try these 10 ways to boost your distributors' sales performance with 🔥 results 👉 https://lnkd.in/eFPBbCDu #salesperformance #distributor #export #international

#DistributionAgreement: Negotiation isn't always easy. But these best practices can help you succeed ⤵️ Don’t Make Exclusivity the GoalFocus on Marketing Essentials at FirstIdentify Aftersales RequirementsSet Clear Sales TerritoriesOutsource Regulatory Obligations Learn more about these best practices in our article 👇 https://lnkd.in/ecMJDwVX #DistributionAgreement #DistributionContract #Negotiation

Are you interested in learning the best practices for negotiating distribution agreements? Discover the tips you need to know here! #DistributionAgreement #DistributionContract #Negotiation 👉 https://lnkd.in/ecMJDwVX

How to take your export sales to the next level? 🚀 Are you looking at entering new European markets? Or do you have any trouble generating revenues in some European countries? Growing your export sales in Europe can be challenging… But not impossible. To help you, we gathered in one (and free) masterclass the complete method to grow your export sales in European countries. Get your access to the Masterclass now ➡️ https://lnkd.in/ei4t3bNn

Free Masterclass: Grow your Export sales in Europe Do you have some difficulties building an effective strategy to grow your export sales in Europe? We gathered in one (and free) masterclass the complete method to grow your export sales in European countries. What will you learn in this masterclass? ✅ How you can prioritize countries to export to. ✅ What to know before making your decision of “go/no-go” in a particular country. ✅ What to prepare to enter the European market selected. ✅ How to find distributors/sales agents in the country and select the best one. ✅ How to grow your sales and follow up with your new European distributor/agent. Access to the masterclass and discover how to build an effective strategy to grow your Export sales in Europe. ⤵️ https://lnkd.in/ei4t3bNn

➡️ How to contact distributors step-by-step? Looking for a distributor to grow your business in Europe? Sometimes it can be hard to convince a distributor to embark on a new adventure with you… By following the method we describe in our article, you have much better chances to sell your products to new foreign markets ⤵️ https://lnkd.in/e3WHzhQ

👉 How to choose the best distributor to grow your business? Choosing the best business partner always and primarily comes from asking the right questions to potential distributors… In this article, we have highlighted the 13 most important questions we think you should ask your potential distributors and the reason you should ask them ⤵️ https://lnkd.in/dwzXDFE