SOORT®

We are overconsuming the planet to death and making ourselves poor, unhappy and unhealthy at the same time. This madness needs to stop to stop! A new Netflix documentary called The Shopping Conspiracy is raising these issues. I can’t wait to see it but most of all I hope it changes how pople behave! 👉What are your thoughts about this? Please share! #circulareconomy #overconsumption #consumtion

https://lnkd.in/dCVWxk7q Our team is gearing up to meet many wonderful people personally at the event. We look forward to engaging conversations, sharing insights, and exploring collaborative opportunities within the vibrant startup ecosystem. Come join us to learn more about how we’re revolutionizing sustainable shopping with our innovative AI-driven platform. Let’s drive the change towards more responsible consumption together! See you at Startup Nights! #StartupNights #SOORT #Sustainability #Innovation #TechForGood #MeetOurTeam

🌟 𝗙𝗮𝗿𝗲𝘄𝗲𝗹𝗹 𝗮𝗻𝗱 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨, 𝗘𝗺𝗺𝗮 𝗛ö𝗿𝗻𝗾𝘃𝗶𝘀𝘁! 🌟 After a fantastic journey with the Swiss Startup Association, it's time to say goodbye to Emma Hörnqvist. From day one, Emma brought incredible energy and creativity to the SSA team, making a real impact on the Swiss startup community. We’re thrilled to share that she will now be joining one of our startup members. 🚀 Emma, we’ll miss your positivity and passion! Thank you for all your amazing work, the unforgettable moments, and the great laughs we shared.🤣. We wish you all the best in your next chapter — we know you’ll continue to shine. 🌞 #farewell #thankyou #nextchapter #SwissStartups

🌍✨ SOORT at the Forefront of AI Innovation! ✨🤖 Yesterday, SOORT had the privilege of being one of five companies invited to discuss the transformative possibilities of AI in product development and showcase how this technology is a true game changer. The event, hosted at TECHNOPARK® Zürich by the esteemed ETH Alumni Association and FOUND, provided an inspiring platform for innovation. As the only GreenTech company present, we were thrilled to demonstrate how AI isn’t just revolutionizing robotics and industrial solutions, but also empowering individuals towards more responsible consumption. The engaging conversations that followed were filled with interest, and we’re excited about the future collaborations that could arise from these connections. 🌱 A huge thank you to ETH Alumni and Found for including us in this exciting event! Nicolas Meili Ranjit de Sousa Urs Brandenberger ANYbotics EthonAI Tethys Robotics FOUND #AI #GreenTech #Sustainability #Innovation #ResponsibleConsumption #SOORT #TechnoparkZurich

Resale: The New Normal in Sustainable Business A growing trend is reshaping the retail landscape: manufacturers are building their own circular economy by integrating second-hand markets into their business models. And it’s about time. According to a GlobalData report, the global resale market is growing 11 times faster than traditional retail, projected to reach €84 billion by 2030. In contrast, new fashion is expected to grow by €40 billion—less than half of the resale market’s pace. Why? It’s clear that more consumers are choosing resale as their preferred sustainable option. A major driver behind this shift is transparency. Consumers are increasingly wary of the so-called “sustainable” labels due to greenwashing—they can’t trust the claims without transparency. But with resale, the positive impact is clear and tangible. It’s no surprise that major brands are embracing resale to meet consumer demands and create new revenue streams: • IKEA planning to launch secondhand reselling platform in Germany • H&M partners to rapidly build second-hand business with Sellpy • Gucci is tapping into resale to attract younger, eco-conscious consumers But this isn’t just for the big players. Today, resale platforms and technologies are becoming accessible to smaller businesses too. In fact, most of consumers believe that brands are responsible for initiating positive change—and facilitating resale is one of the most effective ways to do that. Resale doesn’t just build brand loyalty—it’s a way to reduce waste and emissions while extending product lifecycles. Some brands are leading the way by offering incentives for returns or repairs, keeping sustainable materials out of landfills and in use. For brands, the benefits are clear. And for the planet? The environmental impact is massive: a second-hand product has a carbon footprint that’s over 80% smaller than a new one. At SOORT, we’re excited to support this shift towards responsible consumption. As resale and circular economy solutions continue to grow, we are here to help consumers and businesses alike make sustainable choices with ease. Follow SOORT for more insights on how we’re driving the future of responsible consumption. #Resale #CircularEconomy #Sustainability #GreenRetail #SustainableFuture #ResponsibleConsumption

It’s Time to Change – Not Just Adapt. By 2100, global sea levels are projected to rise by at least 1 meter, potentially wiping out iconic places like the Netherlands, Venice, and New York. And that’s the best-case scenario. The latest alarming data from recognized universities show that without immediate action, we could be facing sea level increases of 2 meters or more. We are standing on the brink of irreversible damage to our planet, and it’s clear: we need a fundamental shift in the way humans interact with the Earth. This isn’t just a wake-up call, it’s an urgent call to action. Educated individuals understand that human activity is driving global warming, and many are ready to change. But the real challenge lies in how to change. Where can people make the most impact in their daily lives? At SOORT, we are laser-focused on one of the most powerful tools for change: responsible consumption. We aim to integrate a deeper awareness of the environmental impact of every purchase, and we’re building a platform that will help consumers discover countless alternatives, particularly from the circular economy. It’s no longer enough to just buy less. We must completely transform how we consume. Before making any purchase, the questions should be: • Can I fix it? • Can I rent it? • Is there a second-hand option? Wouldn’t it be empowering to know the CO2 footprint of a product before you buy it? Many are ready to make these changes but lack the tools to do so effectively. That’s where SOORT steps in. Our mission is to lead the way to responsible consumption. We’ll provide you with the information and resources you need to make informed, sustainable decisions. From always seeing options within the circular economy to discovering the latest in green tech, SOORT is here to guide you. If you sell eco-friendly solutions or care about building a better future, follow SOORT for updates on how we’re making this change possible. Together, we can be part of the solution. #ResponsibleConsumption #ClimateAction #CircularEconomy #GreenTech #SustainableFuture #BePartOfTheChange #actnow

By mid-century, climate change is likely to cause an extra 14.5 million deaths. Learn more from the World Economic Forum report, Quantifying the Impact of Climate Change on Human Health: https://ow.ly/Sogq50TrA4r  Our Sustainable Development Impact Meetings take place in New York from 23-27 September. Follow #SDIM24 for the latest discussions on progress in areas including climate action, work and economic growth, and reducing inequalities. Oliver Wyman

We are so grateful to Laurent Decrue for his recognition and support! At SOORT, we believe in the power of AI to revolutionize the way we shop and make responsible consumption accessible to all. It’s incredible to receive this kind of feedback from a leader who shares our vision of building a sustainable future. Here’s to continuing our mission and inspiring others to make the switch to circular and eco-friendly shopping!

Yesterday, I had the privilege of spending the afternoon with Nimesh Ranjan, a visionary entrepreneur and the founder of the Gaia Project. After an impressive career in Silicon Valley, he decided to use his means for a better cause. Although he frequently traveled from GOOGLE HQ to their Swiss research center, he had never visited the Rhine Falls. So, we decided to make our meeting a discovery tour! What a great way to discuss in person. Nimesh’s Gaia Project is an open-source initiative with a mission closely aligned with SOORT®, though with a slightly different approach. It was incredibly inspiring to realize that we share the same vision for transforming consumption towards a sustainable future. With SOORT being about a year ahead in development, we are excited about the opportunity for closer collaboration as we both move forward into the next stages of our projects. Thank you Stefan Vogler and Marcel Gatti for making the connection. #SDG12 #responsibleConsumption Looking forward to making a lasting impact together!

🌟 We are honored and excited to announce that SOORT has been nominated for the prestigious Forttuna Global Excellence Awards for “Most Innovative Company of the Year”! 🌟 The Forttuna Global Excellence Awards celebrate excellence, innovation, and leadership across industries, inspired by the goddess of fortune and prosperity from Greek mythology. Being recognized as a finalist in such a distinguished global competition underscores our commitment to pioneering sustainable solutions. We are deeply grateful for this recognition and for the continued support from our incredible team, partners and community. While we await the final results, this nomination is a significant milestone for us. Thank you to the Forttuna Awards for highlighting our efforts and innovation in the global ecosystem. Stay tuned for more updates! #SOORT #Innovation #ForttunaAwards #Sustainability #GlobalExcellence #Grateful