t'charta

こんにちは from Japan! KitKat Matcha, an iconic Japanese treat, is a symbol of cultural adaptation and innovation. By infusing a traditional flavour into a globally recognized product, KitKat created something both familiar and refreshingly unique. 🍵🍫 Just like KitKat Matcha successfully captured the essence of a new market, we at t’charta help our clients create offerings that deeply resonate with their audience. Success lies in understanding your customer – knowing their needs, values, and preferences – and crafting an offer that feels both authentic and innovative. Thank you Lorena Schneider for bringing some KitKat Matcha to our office in Zurich, inspiring us to dream of visiting Japan one day, too! 💫 #perfectingmarketofferings #customerunderstanding #adaptation #japan #MugCupChallenge #tcharta 

Get ready for another insightful session and Apéro with the CVA Social Club! 🚀 On October 22nd, the Social Club dives into the world of Enterprise Blockchain solutions and Central Bank Digital Currencies (CBDCs). Dennis Flad, Partner at t'charta and Chair of CVA's Enterprise Blockchain Working Group will welcome Julien Donnet, Head of Product at SIX Digital Exchange (SDX) for a relaxed fireside chat, where questions will be encouraged from the audience. Julien will share first hand insights into the "Helvetia" project phases, and we will also discuss other CBDC approaches globally. This conversation will centre around the business models and governance components that are essential for incorporating CBDC into enterprise solutions. Afterwards join us for the apéro to network, meet like-minded professionals, and keep the conversation going! 🌟 You can attend the event in-person in Zurich OR online. Attendees must be registered for the in-person event under the following link: https://bit.ly/3BDxXlD #CVA #socialclub #helvetiapilots #cbdc #blockchain #sdx #tcharta #event  

Join our Partner Dennis Flad, Vitus Rotzer (Chief Product Officer at Bottomline), Matthias Sailer (Head SIC at SIX), and Julien Lempen-Lehmann (Project Portfolio Manager at BCV - Banque Cantonale Vaudoise) for an online webinar on instant payments and its impact and lessons learned from phase 1 implementation!💡 Instant payments were successfully launched in the Swiss market on August 20, 2024, enabling around 60 financial institutions to receive and process instant payments. This initiative, covering over 95% of Swiss retail payment transactions, marks a significant milestone in the journey towards a cashless society in Switzerland. As we look to the future, with more than 260 additional financial institutions set to join by 2026, it's crucial to understand the strategies and lessons learned from Phase 1. 🚀 Register now to secure your spot: https://bit.ly/483InHo For further insights about the implementation of instant payments, visit our website and checklist: https://lnkd.in/dkx-yCUJ #instantpayments #sicinstantpayment #six #bottomline #event #tcharta 

📣 Want to join our partner Dennis Flad and Julien Donnet from SIX Digital Exchange for a fireside chat on Enterprise Blockchain? Then register for the CVA Social Club event below:

There is something comforting about instantly recognizing a classic, like this red telephone booth in England. It is a symbol that is familiar and has stood the test of time. ☎️ In today’s fast-paced world, maintaining consistency in market offerings can make all the difference. It is about ensuring that, no matter where we go or how we grow, our products and services remain as instantly recognizable and trusted as the classics. At t’charta, we strive to perfect customer offerings so that they resonate with the same reliability and familiarity, creating lasting value for those who rely on us. Visit tcharta.com and follow us to discover more about our approach to perfecting customer offerings🌟 #perfectingcustomerofferings #consistency #productrecognition #england #mugcupchallenge #tcharta 

Last month, we had the pleasure of hosting an insightful Roundtable on pricing, where our speakers and guests shared their expertise on selecting the most suitable pricing models for their products and services. Reflecting on the discussion, we are excited to share the key lessons learned for your pricing initiative: 🌟 C-Level Support: For a successful change management and the successful adoption of a new pricing strategy, C-level support and leadership backing is a key foundation. This helps the initiative to have the right resources allocated, manage resistances efficiently and remain focused on the execution. 🌟 The Human Factor: Introducing new organizational structures or technologies can be challenging. Especially cross-cultural teams require a deep cultural understanding to work together effectively. 🌟 Focus: As one of our company values is focus, it was fascinating to see how focus comes in regarding pricing strategies. Focus on what you can truly influence and what is your competence, while implementing a pricing strategy that works best for your business. Once again, we want to thank our speakers and guests for their valuable inputs. Michael Stähelin Digitec Galaxus AG Fabian Gisler V-ZUG Dennis Flad t'charta We look forward to our next Roundtable! Stay connected for more updates and insights by following us and visiting our website: https://lnkd.in/exDj-Hin. 🚀 #roundtable #pricing #pricingstrategies #tcharta #masternewterritories

The most important brand ambassador of your company might not be who you think it is... 🔐 When we think of a brand ambassador, we often think of the most famous or extravagant person that is associated with the company. Some might point to the CEO, while others consider an influencer as the key representative of the company. What if we tell you that this is all wrong? Visit tcharta.com to find out who emerged as the top brand ambassador in our latest research on value-based product management. 🌟 The full report is available here: bit.ly/4cUOChc #brandambassador #valuebasedproductmanagement #brandbuilding #strategy #research #tcharta 

🤔 How can businesses from different industries and with different sales models (B2B, B2C) select the most suitable pricing model for their products and services? Yesterday, we had the pleasure of exploring this question with our speakers and guests during our Roundtable on pricing. Here are the key insights we gathered: ▶ Michael Stähelin from Digitec Galaxus AG demonstrated the importance of trust in tech for scaling pricing strategies. Furthermore, focus on areas where you can truly differentiate yourself — often it might not be pricing, but rather the whole customer experience or your own purchasing process and supplier relationships ▶ The V-ZUG case presented by Fabian Gisler highlighted that pricing is reflecting product quality in the perception of customers. Effective pricing requires the right tools, governance, skills, and roles. In a global context, this includes a cultural understanding and C-Level support. ▶ Partner Dennis Flad from t'charta shared that understanding customers' willingness to pay is crucial, but pricing practices like discrimination can pose legal and reputational risks. These should be considered and mitigated in your pricing strategy. Thank you to our amazing speakers, host Johannes Wackerbarth, and guests, both in person and online, for your valuable insights and engaging discussions. We can’t wait for the next roundtable! Stay up to date about future events by following us and visiting our website: https://lnkd.in/exDj-Hin #pricing #pricingstrategies #tcharta #masternewterrories #marketingstrategies 

Just like this incredible landscape, going off the beaten track in marketing and customer strategy is where the real magic happens. It is all about taking risks, stepping into the unknown, and exploring new, uncharted territory. 🏞️ Whether it is a rugged trail or a bold new customer offering, the journey might be unpredictable, but it is always rewarding. In business, as in nature, it is all about challenging ourselves to think differently, push boundaries, and embrace the wildness of new ideas. Thank you Carola H. for inspiring us with this adventure and reminding us that real growth happens when we take the road less travelled! ✨ #unchartedterritory #offthebeatentrack #mugcupchallenge #washington #tcharta 

Have you secured your spot for our upcoming Product Management Roundtable on "Pricing - The Holy Grail for Corporate Success" at 4:30pm on September 26, 2024? Don’t miss out on the opportunity to gain exclusive and hands-on insights from industry experts: ➤ Michael Stähelin (Digitec Galaxus AG) on dynamic pricing solutions and market trends at a leading online retailer,  ➤ Fabian Gisler (V-ZUG) on aligning global pricing strategies within a global premium household appliances manufacturer, and  ➤ Dennis Flad (t'charta) on balancing value and risk on pricing strategies targeting the willingness to pay. Join us either online or attend in person for face-to-face discussions, followed by a networking apéro! Register here: bit.ly/4gdZoSV #productmanagement #pricing #strategy #roundtable #event