The Place Brand Observer

🇳🇵 Is Nepal a “Good Country”? How attractive is it for talent, investors, and visitors? What do global rankings reveal about its sustainability, soft power, country brand strength and reputation? Find out here: 🔗 https://lnkd.in/d7wRXZmc #Nepal #CountryBranding #PlaceBranding #TalentAttraction #TPBO #FDI #SoftPower #Tourism #Asia #Reputation #Sustainability #InvestmentOpportunities

🇵🇱 Why Choose #Warsaw to Invest, Work, and Live? #Poland’s capital is a rapidly evolving urban center, establishing itself as a key player in Europe’s financial and cultural landscape. How does Warsaw rank in urban sustainability, livability, talent appeal, and city brand strength? Discover how it performs in global rankings and indices here: 🔗 https://lnkd.in/d2DBYYkG #CityBranding #Warsaw #UrbanDevelopment #PlaceBrandObserver

🌟 Introducing Magdalena Florek to TPBO's Who is Who of Place Brand Impact Makers Magdalena is an international scholar, speaker, and author with expertise in place brand identity, measurement, and communication. She co-founded the International Place Branding Association (IPBA) Association and serves as its Education Director, as well as Co-Editor of Place Branding & Public Diplomacy. With a rich academic and advisory background, Magdalena has shaped branding strategies for cities and regions, and her contributions to the field are truly impactful. Join us in recognizing Magdalena’s valuable work in place branding! 🔗 https://lnkd.in/dqmePqUe #PlaceBranding #WhoIsWho #PlaceBrandObserver #Leadership

🇪🇬 Is Egypt a "Good Country"? How does it fare in attracting talent, investors, and visitors? What about its sustainability performance and global reputation? Explore what leading rankings and indices reveal about Egypt's strengths and challenges.   🔗 https://lnkd.in/duF55_-P #Egypt #CountryBranding #GlobalRankings #Sustainability #Reputation #InvestInEgypt

What’s the latest research in place branding and public diplomacy? Issue 20.3 of the Journal of Place Branding and Public Diplomacy is just out. Explore our summary of articles for cutting-edge research into: - The intersection of public diplomacy and nation branding - The role of cultural placemaking in branding efforts - Soft power strategies in the Global South - Innovative approaches to sustainability and cultural asset management Bridging academia with practitioners has been our goal since TPBO was founded ten years ago. Like, comment, and share! 🔗 https://lnkd.in/diMmKU2z #PlaceBranding #PublicDiplomacy #SoftPower #CulturalPlacemaking #GlobalSouth #ResearchUpdate   James Pamment Magdalena Florek Andrea Pavón-Guinea Monica Codina Angela Lewis Dr. Aymen Adam M. Dr. Conor Carroll Linlan Xu Chunying Wen 文春英 Dr Natalia Grincheva Andrea Lucarelli Christofer Laurell Efe Sevin Fabiana Gondim Mariutti Vivian Iara Strehlau Eliana Herrero Dr Florida C. Ulun AKTURAN Deniz KUTER Marco Bevolo Stefano Di Polito Zenzile Mbinza Mihails Potapovs

If you're in the region and an academic interested in #placebranding - this is the event to be! Network with colleagues, find inspiration, stay up to date on latest research. Many of TPBO's Who Is Who Impact Makers will participate. This is your chance to meet them. Check our Hall of Fame* here: https://lnkd.in/g8t43cPF *Professionals that have received 3 or more independent nominations from the expert community.

🇿🇦 What drives #SouthAfrica’s growing influence on the global stage? From its strategic role in international trade to its commitment to sustainability, #SouthAfrica is making waves across various sectors. Whether it’s leading in tech innovation, fostering economic development, or showcasing its rich cultural heritage, South Africa has much to offer. Explore our South Africa Spotlight for key insights, expert interviews, and an in-depth look at the nation’s brand strategy and global impact. 🔗 https://lnkd.in/dvJki-ft #SouthAfrica #GlobalInfluence #EconomicDevelopment #Sustainability #PlaceBranding Brand South Africa Sithembile Ntombela maNdaba

Discover how countries like #Finland, #Denmark, and #Iceland continue to foster happiness in 2024 despite global challenges. The World Happiness Report highlights the top performers in well-being. Curious how your country compares? Explore our Country Brand Observatory for a deeper dive into how nations around the world rank in happiness and other key metrics. #WorldHappinessReport #CountryBranding #GlobalWellBeing #HappinessIndex #PlaceBrandObservatory

🇺🇸 Why Choose #Boston to Invest, Work, Live? As one of the oldest cities in the #UnitedStates, Boston is celebrated for its rich history and renowned educational institutions like #HarvardUniversity and #MIT. But how does Boston rank in terms of urban sustainability, livability, appeal to talent and investors, its city brand strength and reputation - according to global rankings and indices? Find out here: 🔗 https://lnkd.in/dm5CszXD #Boston #CityBranding #Innovation #EconomicStrength #Sustainability #GlobalRankings #PlaceBrandObservatory #CityProfiles

🇵🇭 Why Choose the Philippines to Invest, Work, and Live? The #Philippines is a dynamic nation known for its rich cultural heritage, stunning landscapes, and rapidly growing economy. As a key player in #SoutheastAsia, the country boasts a young, skilled workforce, a thriving Business Process Outsourcing sector, and a strong focus on innovation and sustainability. But how does the Philippines rank in terms of country brand strength, economic performance, and global reputation? 🔗 https://lnkd.in/dtB5DzhF   #Philippines #CountryBranding #EconomicStrength #Sustainability #GlobalRankings #InvestInThePhilippines