The OO Consulting

According to leading companies and researchers, #recommence (sale of used, new, or pre-owned items) is poised to revolutionize multiple industries by 2030. This approach is anticipated to become a standard strategy for boosting revenue, enhancing brand loyalty, reducing waste, and attracting eco-conscious customers with sustainable and affordable options. Fashion   - Recommerce in the premium brand sector is expected to skyrocket as consumers increasingly embrace pre-owned luxury items. Brands benefit by retaining value while attracting environmentally-minded shoppers.   - With rising environmental scrutiny, some fast fashion companies are adopting recommerce to bolster sustainability, enabling customers to buy and sell carefully used items. Consumer Electronics   - Rapid technological advancements lead consumers to frequently upgrade devices (smartphones, tablets, laptops, and more), creating a robust market for affordable used electronics that help reduce e-waste.   - Video game hardware also holds significant resale value, with recommerce offering gamers access to newer technology and extending the life of older products. Furniture   - High prices and growing environmental awareness make secondhand furniture an attractive option for quality-conscious shoppers.   - Popular home goods like rugs, lighting, and kitchenware are increasingly available secondhand, offering consumers affordable ways to personalize their spaces. Sporting Goods   - Demand for secondhand fitness equipment has risen as home workouts remain popular, offering affordable options for quality equipment.   - Outdoor gear, like camping equipment, is ideal for resale, especially as interest in outdoor activities remains strong. Automobiles   -Electric Vehicles (EVs): Rising demand for EVs and hybrids boosts the market for used models with strong resale value for eco-minded shoppers, though battery life may impact this market.   -Vehicle Parts & Accessories: As cars last longer, there’s expected growth in the resale of parts and accessories, particularly for EVs. Luxury   - High-end items like watches, jewelry, handbags, and fashion retain value and are frequently resold, making luxury more accessible without compromising brand appeal.   -Rare Art & CollectiblesThe digitization of collectibles, such as NFTs, complements the resale market for physical collectibles, creating a niche but profitable segment. Baby Items   - Rapidly growing demand for baby clothing and accessories makes recommerce ideal for budget-conscious families.   - High-quality items like strollers, car seats, toys, and baby gear are often pricey, so secondhand options offer parents an affordable choice for gently used products. DIY   - Durable tools and equipment are well-suited to resale, especially as more people tackle DIY projects.   - With the rise of gardening and related hobbies, the resale market for tools and equipment in this area is expected to expand. Other sectors to include?

In 2024, global #luxury markets faced a slowdown, while #fastfashion and #massmarket brands accelerated, driven by refined #brand positioning and #operational efficiency. Here’s a summary of key success factors (KSFs) for the coming months, as proposed by leading consultants*: Key Success Factors :(#KSF) #Luxury Sector: -#Personalized Client Experiences: Reinforce exclusivity by focusing on highly tailored client engagement. -#Sustainability Leadership: Strengthen brand perception through transparent, eco-friendly practices. -Strategic #Collaborations: Cultivate unique partnerships to attract and retain high-value demographics. #MassMarket Sector: -#Enhanced Product Quality: Elevate brand loyalty by improving quality without increasing costs. -#SupplyChain Agility: Ensure responsiveness to market trends through efficient, cost-effective supply chains. -#DigitalTransformation: Leverage AI and analytics for targeted marketing and inventory optimization. *Sources: Statista, McKinsey, Bain & Company Companies that invest in strategic guidance, empowering leadership and field teams, will be well-positioned to capitalize on market shifts, enhancing brand positioning and implementing seamless omnichannel strategies that build customer loyalty and drive sustainable growth.

Consumer trends are evolving! Summary of Key Trends in Consumer Behavior (2025): - #AI-Assisted #Shopping: Consumers increasingly rely on AI for personalized shopping experiences and price comparisons, but still value human support, creating a hybrid expectation for brands.AI streamlines the entire consumer journey. Be prepared. - #Loyalty Programs as #Growth Drivers: More than a retention tool, loyalty programs like cashback and discount coupons are essential for attracting cost-conscious consumers, especially in the U.S. and UK. Tailor to regional preferences is #KSF. -#Wellness-Centric Consumption: Wellness influences choices across #food, #beauty, and #lifestyle sectors. Consumers favor transparency and products that align with #health and #wellness goals, driving demand for ingredient-centric and functional products. Exercise and Nutrition categories attract consumer spending Source: Must-Watch Consumer Trends 2025 Statista #ConsumerTrends2025 #AIShopping #CustomerLoyalty #Wellness

I am pleased to share with my entire network of forward-thinking managers and leaders to an exclusive webinar on 'Business Transformation: Strategy, Implementation, and Best Practices. See beow the details. #LuissBusinessSchool #Management #Leadership #Strategy #Business

Hot topic on brand management #brand #strategy #leadership #transition

In 2024, Zalando plans to return to growth, further increase profitability, and invest in future growth. The company expects GMV and revenue to grow 0 to 5 percent in 2024 compared with 2023 and expects adjusted EBIT to be between 380 million euros and 450 million euros. Zalando, a major European online fashion retailer headquartered in Berlin, Germany, was founded in 2008 and has grown to over 51 million active users across 25 European markets. It offers a wide variety of fashion items for men, women, and children, including shoes, clothing, and accessories from top brands, and has a beauty selection. They are known for their easy online shopping experience, free returns, multiple payment options, and mobile apps available for iOS and Android, and they also run a private sales website called Zalando Privé, which offers discounts on designer brands. Zalando just released their full-year results for 2023 on March 13, 2024. While revenue declined slightly year-over-year (down 1.9% to €10.1 billion), they achieved profitability.  - Zalando's profit margin increased significantly (up to 3.5% from 1.8% in 2022), driven by a focus on cost control. - Although revenue dipped slightly, it still met analyst expectations. - Zalando forecasts revenue growth of around 7% annually over the next three years. - Their successful partner business model allows brands to sell through Zalando's platform. The share of partner sales is growing, and more brands are using Zalando's fulfillment services. [Sources Zalando, Wikipedia, Google, FashionUnited] https://lnkd.in/dJAHk37K

La “retail-izzazione” delle aziende di #arredamento e #design segue lo sviluppo delle catene di #homedecoration come #maisondumonde. E’ utile questo articolo per riflettere sul corretto mix #retail e #wholesale multimarca. https://lnkd.in/dXHW69rP

What are the most trendy topics for digital innovation and digital strategy to look at? Are there different scenarios in the USA, Europe, MENA, and APAC? What Fashion, Luxury, and other industries should consider to reinforce their digital positioning? A summary from various sources, including McKinsey, Bain, Deloitte, BCG, The Verge, TechCrunch, and Wired, to understand better some of the key trends. https://lnkd.in/drtPvnJD

NO RETAIL FOR YOUNGER GENERATIONS (even more). Le tendenze identificate da qualche anno nelle dinamiche #retail continuano. Come analizzato nell'articolo del 2019 l'accelerazione dell' on-line, il cambio generazionale e il cambio valoriale spinge i retailer (sia piccole catene che grandi) a ripensare il #posizionamento strategico. #Brand e #StoreExperience guideranno le scelte strategiche aziendali. Qui il link per l'articolo completo https://lnkd.in/dYnGagqa #strategy #turnaround #changemanagement #marketing #omnichannel