Trinity P3 EMEA Marketing Management Consultancy EMEA

This week on the Managing Marketing Podcast, the tables are turned. Editor of B&T Tom Fogden interviews TrinityP3 CEO Darren Woolley in a live Q&A on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches for clients worldwide. The online event saw dozens of marketers, agencies, and procurement people asking questions about how they could improve the pitching process. Tom and Darren cover everything a marketer or procurement person needs to consider to run a successful pitch to hire your next agency.

Zero-based budgeting (ZBB) forces marketers to justify every dollar spent, making value-based compensation (VBC) an ideal model to align agency fees with outcomes. Explore how VBC supports ZBB by ensuring that agency fees reflect the real value delivered, not just the cost of inputs. https://hubs.ly/Q02W4L4b0

If you’re paying by the hour, you want a big idea as fast as possible. But if you’re charging by the hour, you want to take as long as possible. This is just one of the reasons agencies need to charge for output, not hours, writes Darren Woolley in Woolley Ideas: Time Well Spent? Why Advertising Must Break Free of Hourly Billing | LBBOnline Cartoon by the talented Dennis Flad.

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdWnP0

Insights and Innovations: A Master Class In Media Agency Pitching for Independent Agency, with Stephen Wright, Global Media Business Director, TrinityP3.

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture Australia, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

There’s no longer a “best practice” for agency roster structures. As marketing evolves, so must your roster. Discover the factors that shape the ideal, custom agency setup tailored to your business needs, instead of relying on outdated, one-size-fits-all models. https://hubs.la/Q02VdGJ30

Tune in as Kylie Ridler-Dutton, a seasoned global marketing consultant at TrinityP3, debunks common myths about agency pitches. With over a decade of experience managing high-profile pitches, she shares her no-nonsense insights on the dos and don’ts of pitch management. Don’t miss this eye-opening episode! https://hubs.la/Q02TlV5q0

This week on the Managing Marketing Podcast, host Darren Woolley chats with Sharon Zeev Poole, the founder and Director at Agent99; Elzanne Strydom, the founder and CEO of Connected Culture; and Dan Beaumont, the founder and Managing Director of GAME Creative Advisory. Marketers know that the risks brands take today often won’t see results for six months to a year. So, given today’s challenging economic climate, when companies want to see ROI now, getting brands to take chances and invest in innovative ideas is no easy task. They recently shared their views on innovation in public relations, branding and digital marketing. Each revealed what they were doing to develop innovative ideas for clients during this challenging time.

Financial analysis plays a key role in shaping marketing priorities. It helps you make informed decisions by evaluating investments, resources, and agency performance. Discover how a blend of qualitative and quantitative insights can improve your marketing ROI and drive smarter strategies. https://hubs.la/Q02TlQVD0