New Holland Agriculture

#NewHolland will be at #EIMA2024 from November 6 to 10, join us in Hall 14 Stand B5. We look forward to seeing you there! 

We are thrilled to announce once again a #collaboration between IED - Istituto Europeo di Design and #NewHolland. This year, the project involves a historic Italian brand, #Martini and it is aimed at enhancing the #learning experience for the talented students of the Masters course in Transportation Design.   The culmination of this #project was today at Casa Martini - Martini & Rossi, where our students presented their visionary designs. We are incredibly impressed with their hard work and creativity!   This innovative project challenged our students with designing a state-of-the-art harvester that meets a comprehensive #design brief. They conducted thorough research and developed creative ideas for a versatile machine aimed at enhancing both working conditions and productivity. The goal was to create a new type of harvester that bridges the gap between hand-picking and mechanized harvesting. Emphasizing #sustainability and leveraging advanced #technology for maximum efficiency were primary considerations. Each team of Design students has crafted their unique vision of the future.

Merci aux 10 000 supporters du projet “#CR11 Combine” qui concourt aux LEGO® Ideas ! Maintenant croisons les doigts pour la phase d'examen, au cours de laquelle une équipe d'experts déterminera si le concept de notre moissonneuse-batteuse CR11 peut devenir un vrai produit LEGO® !

#FIRAUSA24 Highlights: Advancing Ag-Tech for a #Sustainable #Future!   How are #robotics and #automation transforming #agriculture and promoting sustainability? This was the key focus at FIRA USA 2024 in Woodland, California, where we showcased our cutting-edge precision farming and autonomous technology.   Some highlights: ✔ Precision Fan Sprayer for the T4.120F specialty tractor: demonstrated how it helps growers reduce crop protection inputs, use less product, and avoid overfertilizing. ✔ XPower XPR: our innovative electric weeding solution for row crops, which is both environmentally friendly and highly effective. ✔ In-field demos with our tractors, including the Stout Smart Cultivator with AI and vision technology.   Thank you to everyone who visited our booth and engaged with our experts. Together, we keep driving the future of sustainable farming. FIRA - World Ag Robotics Forum

We have been around the world to be in the field with you, to support you at work, to share our expertise with you, to innovate for you...now get ready to join us at #EIMA2024 #eimainternational #eimasocialawards #NewHolland

In the same year as we celebrate 60 years of #Basildon #production, July marked the notable milestone of the two millionth tractor coming off the Basildon production line. Watch each step of the two millionth tractor’s journey around our 2 km production line.  

Today, we celebrate the International Day of Rural Women, a day to honour the incredible contributions of #RuralWomen around the world who cultivate good food for all. Women are often the backbone of rural communities, playing a crucial role in agriculture, food security, and community development. At #NewHolland, we recognise and support the vital role of women in agriculture. All around the world, from France to New Zealand with our brand ambassadors Jessy Trémoulière and Emma Poole, and to Brazil through the initiative “É Tempo de Mulher”. Yet, we know there is still much to do to close the gap in a sector still dominated by men and where outdated prejudice and stereotypes about the role of women remain. Many women are key decision-makers on farms, influencing important aspects of agricultural production and management. Let’s take a moment to recognise their hard work and support their efforts to create #sustainable and thriving rural areas. Join us in celebrating the #strength and #achievements of rural women.

Thanks to the 10,000 supporters of the #CR11 Combine #LEGO Idea! Now let’s keep our fingers crossed for the Review Phase, where a team of experts will determine if the concept can become a LEGO product! 🙏 🤞

#NewHolland had a fantastic presence at this year’s SOMMET DE L’ÉLEVAGE, held from October 1st to 4th in Cournon, France. The highlight of our participation was the #launch of the #T5 Dual Command tractor, featuring a modernized hood and significant upgrades in hydraulics and cabin comfort. The event was a resounding success, and we were honored to have our global Ambassador, former rugby player Jessy Trémoulière, join us. Her presence added an extra layer of excitement and inspiration to our launch. Thank you to everyone who visited our stand and made this event memorable. We look forward to continuing our journey of #innovation and #excellence in agricultural machinery.

We are thrilled to announce that our advanced guidance system for #NewHolland T4 FNV specialty tractors has won a prestigious Eima International Technical Innovation award! This cutting-edge system uses LIDAR vision #technology to manage in-row guidance, headland turns, and perception-based implement control, offering a significant boost in safety, comfort, and precision for our farmers.   In addition to this, New Holland has also received mentions for the innovative Seed Terminator for #CR combines and the CropSpeed system for #FR forage harvesters. These advancements underline our commitment to pushing the boundaries of agricultural technology and supporting farmers with the best tools available.   A big thank you to our dedicated team for their continuous efforts in research and development. Together, we are driving the future of farming!   #Agriculture #Innovation #EIMA2024 #FarmingTechnology