The Skinny — and Fat — on the Beyond Burger.
The Beyond burger is plant-based, soy-free, gluten-free, and GMO-free. But is it healthy?
Next-generation faux-meats have arrived. Plant-based “meats” from pioneers Beyond Burger and Impossible Foods are flying off grills and grocery store shelves around the globe.
These burgers are nothing like their predecessors. They are so realistic that they make vegans, such as yours truly, squirm with discomfort.
They are also making ranchers squirm. After tasting an Impossible Whopper, Eric Bohl, Director of Public Affairs & Advocacy for Missouri Farm Bureau said:
“ If farmers and ranchers think we can mock and dismiss these products as a passing fad, we’re kidding ourselves. This is not just another disgusting tofu burger that only a dedicated hippie could convince himself to eat. It’s 95 percent of the way there, and the recipe is likely to only get better. Farmers and ranchers need to take notice and get ready to compete. I’ve tasted it with my own mouth, and this fake meat is ready for prime time. “
Clearly, the demand for these products reaches far beyond the current vegetarian and vegan communities. Indeed, Beyond Meat’s IPO exceeded the wildest of plant-based expectations, with a stock rise of 163% on day one…
