Nielsen and Acxiom are excited to announce a first of its kind ID-based advanced audience integration. 🎉 Read more about our announcement here http://nlsn.co/6044FzYDy
Nielsen
Desarrollo de software
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Powering a better media future for all people
Sobre nosotros
Nielsen Holdings plc (NYSE: NLSN) es una compañía global de medición y análisis de datos que provee la visión más completa y confiable de consumidores y mercados en el mundo. Nuestro enfoque une datos de Nielsen con información de otras fuentes para ayudar a nuestros clientes alrededor del planeta en el entendimiento de lo que sucede ahora y lo que pasará en el futuro, y cómo actuar correctamente con dicho conocimiento. Por más de 90 años, Nielsen ha proporcionado información y análisis basados en rigor científico e innovación, y ha desarrollado continuamente nuevas formas de responder las preguntas más relevantes sobre las industrias de los medios, publicidad, comercio detallista y productos de consumo inmediato (FMCG). Como una de las 500 empresas más importantes de S&P, Nielsen tiene operaciones en más de 100 países, cubriendo el 90% de la población del mundo. Para más información visite www.nielsen.com/mx
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http://nlsn.co/6006JMfty
Enlace externo para Nielsen
- Sector
- Desarrollo de software
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- Más de 10.001 empleados
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- New York, NY
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- Empresa pública
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- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media y Measurement
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Nielsen ha compartido esto
New for ADWEEK: Nielsen and Acxiom announced a new partnership that will sync Acxiom Real ID with the Nielsen ID system, enabling agencies and marketers to seamlessly leverage their Real ID audiences in Nielsen One for cross-platform and data-driven linear media. Through the collaboration, IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences to the audiences that matter most with scale and precision at the audience level.
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Our Top Ten Streaming List is live! 🍿 Reacher on Prime Video reached the #1 spot with over 1.48B+ minutes, closely followed by Netflix’s Zero Day series which notched 1.47B+ minutes 👏 Check out the full list: http://nlsn.co/6046FHcCg
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As channel mix in global advertising becomes more complex, balancing investment across traditional and emerging channels is challenging but necessary. Download our free 2025 Media Planning Guide to get the insights you need to meet your business goals! https://bit.ly/4iCJli0
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Looking for connection points in brand building? Our very own Matthew Devitt and Matan Bik dive into the rise of live sports 🏈 and its impact across both linear and streaming. Check out our latest article http://nlsn.co/60480LFlg
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Only one week until #NAB25 begins! 📅 Visit the Nielsen Suite at the Encore and explore our newest improvements firsthand. Schedule a meeting with our local and audio team today! http://nlsn.co/6048L2eGm #NABShow
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YouTube isn’t just entertainment—it’s influence. 44.4% of Black viewers make purchases based on content they see. With 63% of Black adults on YouTube, brands must rethink their strategy. 🚀 Learn how to connect with Black consumers in Nielsen’s latest article. Read more: https://bit.ly/41m3hOO #YouTube #BlackViewers #Viewers #Viewership #Culture #BlackConsumers
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Balancing digital and traditional media is more challenging than ever. Nielsen breaks down how advertisers are navigating this complexity—and how budget size influences the media mix across industries. Discover the trends: https://bit.ly/3DQbpj1 #Digitalmedia #TraditionalMedia #Media #Mediachannels #Advertisers #Marketers
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Did you know? Brands that set their Share of Voice (SOV) higher than their market share tend to grow over time. Research shows that for every 10% extra SOV, a brand’s market share can increase by 0.5%. Learn how to effectively use SOV to boost your brand’s presence in Nielsen’s latest article: https://bit.ly/4iDD7OQ
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Don't make life harder than it has to be. Get all of your data all in one place, so media planning and measuring campaigns are easier than ever with Nielsen ONE. http://nlsn.co/6040FDjqq
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