#CulturalIntelligence #ArrificialIntelligence Rethinking consumer behavior in the era of AI for Ideal Brand Strategy to conquer markets in FMCG. The case of 12 Beverages brands in Sub Saharan Africa
#Artificial_intelligence is all over like fire 🔥. Its impact is spreading across every sector like wildfire. But the future of this AI has become a tough bet for marketers to predict consumer behavior especially in Africa . Like Professor Uchenna Uzo conjured the continent has a vibrant informal sector transacting largely by cash 💰 in a largely undocumented environment [Read the article here 👉🏽https://lnkd.in/er-5k65z ] The Last Africa retail congress hosted by Lagos Business School, Pan-Atlantic University earlier this month was a key guide to the changes that are emerging in retail industry focusing on #Data and Technology, #Policy regulation, #People plannet and Prosperity. Nnamdi Edekobi Jean Lobe Lobe Victoria Ndidiamaka Uwadoka #CulturalIntelligence is the future of brand strategies ready to conquer markets in Africa. Africa is not a country!!! Not only do Africans in different countries speak different languages; they also make buying decisions differently . The average African Consumer is young, trendy,aspirational, connected and willing to spend. 53% of income earners in Africa are between 16 and 34 years old—an age group that tends to be more aware of and eager to try new products. The African consumer wants a personalized customer experience and will pay for that experience. Dr. Thierry MINDJOS Feyi Olubodun Sanam Mahambrey Marcus AZOH NJONG
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