Our story began in 2012 in an alley called Jiangbianli. At that time, milk tea shops often used low-quality ingredients. This was frustrating for Neo, who was 19 years old and drinking “milk tea” that was made with non-dairy powder and tea powder instead of fresh milk and real tea. Thinking differently, Neo created the first-ever Cheese Tea in his own kitchen. By softening the overpowering tea taste with a layer of fine cheese foam made with real milk, it created a sweet aftertaste that perfectly catered to the young crowd, marking the start of a new era of tea. The delightful tea aroma lingered in the alley, inspiring us to reimagine this ancient beverage with a modern twist. While coffee invigorates and alcohol intoxicates, tea holds a unique place as a calming and soothing influence, much needed in today's hectic world. The core elements of tea - tea polyphenols, theanine, and caffeine - blend together like a waltz in a symphony. Each plays a unique role in the flavor, scent, and effects of tea. Today, cheese tea and the new-style tea culture are taking the world by storm. With over 4,000 stores worldwide, we still take everything we do seriously. We hope to bring simple joy and a touch of Zen to more people through a good cup of tea. WHO WE ARE? Originator and Promoter of New-Style Tea Through real ingredients and boundless inspiration, we pioneered the New-Style Tea. But we will never stop - we will continuously driving quality, sparking joy, and moving forward. WE WANT... Tea be cool Tea to world VALUES Focus on Brand &Customers Always Day One Balance Between Inspiration & Excellence Simplicity & Camaraderie
深圳市南山区粤海街道海德三道以北与后海滨路以东交汇处航天科技广场B座6楼602C
CN，广东省，深圳市，518000
🌊✨ Southampton, we’re HERE! ✨ We are delighted to announce that HEYTEA has opened in Southampton! 🎉 💛A huge thank you to everyone for your amazing support. #HEYTEA #HEYTEAUK #southampton #southamptonlife #teaculture #tealover #friuttea #milkea #wearenotbubblete
🫖Introducing HEYTEA’s First Concept Store in the U.S.✨ ▪️HEYTEA Herald Square store Ink rhymes with golden fragrances, blending traditional culture with modern inspiration, to bring you a tranquil tea-drinking space among the crowded city. We can't wait to see you! 🤩 📍Address: 1293 Broadway, New York, NY 10001 #heytea #heyteausa #heyteanewyork #heyteainnyc #joyteainspiration
HEYTEA X Royal Ballet and Opera The launch of the HEYTEA X Royal Ballet and Opera pop-up store marks HEYTEA’s first-ever brand collaboration in the UK. The Royal Opera House, a historic landmark in the heart of London, is renowned for hosting world-class ballet and opera performances. We are thrilled to partner with such a prestigious institution! This collaboration brings together two distinct cultures – modern Asian tea and classic Western art. To celebrate, we’ve created the UK’s first limited-edition drink, "Midnight Tea Party," along with exclusive merchandise, available only at this pop-up. The pop-up store will run until the 22nd of September.
This month we’re taking teatime to a whole new level with HEYTEA ☕ Bringing their viral #tea flavours to the Royal Ballet and Opera, new Asian tea brand HEYTEA has opened an exclusive pop-up in our light-filled Linbury Foyer, serving up their delicious teas for all to enjoy. No ticket is needed to come in and visit the pop-up, which is open daily from midday until 22 September 2024. This unique partnership is the first time HEYTEA has created a new, exclusive drink in the UK, with the Midnight Tea Party flavour only available at our Covent Garden theatre. With more than 4,000 stores in over 300 cities all over the world, HEYTEA’s goal of bringing joy to as many people as possible reflects the Royal Ballet and Opera’s aim to delight audiences as a destination for world-class productions, #creativity and experiences. “There’s something for everyone at the Royal Ballet and Opera, and we’re excited to deliver this first of its kind partnership with HEYTEA for our audiences to enjoy”, says Jane Storie, Commercial Director of the Royal Ballet and Opera. “HEYTEA is a vibrant, best-selling brand, and this pop-up is one of the many ways we are bringing world-class experiences to people on and off the stage.”
Fashion week isn’t complete without HEYTEA! ✨🥭 #heyteapopup #NYFW #exclusivemerch
🎉 BAGs secured! 🎉 We love to see everyone strut out of the @sandyliang runway show with our exclusive merch collection!✨ Don’t miss out—swing by our truck tour locations to grab a refreshing drink and enter our raffle for a chance to win the limited-edition merch!💕 #heyteaPopup #ExclusiveMerch #sandyliang
In the month of August, when summer and winter go hand in hand, we have another exciting news: the grand opening of 4 HEYTEA stores in major cities around the world! 📍 Sydney Burwood Street Store, Kuala Lumpur Sunway Velocity Store, Los Angeles Irvine Jeffrey Store and New York Long Island City Store, one after another, together bringing the passion and joy of HEYTEA
HEYTEA has actively influenced the modern tea-drinking culture by engaging in innovative brand partnerships. The recent collaboration with "Tears of Themis" in New York transformed our stores into themed locations, offering specially curated drinks and exclusive merchandise. The partnership was a great success and we are open to discussing further partnership opportunities. For inquiries, please direct message us or email partnership@heytea.com.