In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
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Our Influencer team promoted Planet Playskool's recent opening in New Jersey's Westfield Garden State Plaza through a Fan Event, inviting both influencers and annual season pass holders! Our team created strategic partnerships with 6 influencers to promote Planet Playskool as a must-visit family entertainment attraction. #planetplayskool #familyfun
Our Field Marketing and Influencer teams collaborated to promote the release of Twisters. We worked with 100+ influencers and press, including on-air segment with meteorologists, resulting in millions of impressions across North America! #TwistersMovie
Our National Publicity team worked with the Boston Field team to host The Instigators stars, Matt Damon, Casey Affleck, Hong Chau and director Doug Liman at our client View Boston, an observation deck atop Prudential Center! The group was in town for various promo activations for the new film streaming now on Apple TV+. #TheInstigators #MattDamon #CaseyAffleck #HongChau #ViewBoston #PrudentialCenter #appletvplus View Boston Prudential Center
Our Los Angeles Field team organized a screening of Deadpool & Wolverine at AMC The Grove, with a very special host, current Bachelorette Jenn Tran! #DeadpoolAndWolverine #TheGroveLA #TheBachelorette
In partnership with Premier Sports Network, the AGM Team celebrated the 2024 Olympics with a special event at Team GB House Paris! Guests were entertained with the days sporting events, on-stage interviews with Team GB athletes, and live music from the Team GB House band. There was also a meet and greet with GB Team Olympians including Josie Knight, Dan Bigham, Ethan Vernon and Charlie Tanfield. #olympics #teamgb Premier Sports Network International Olympic Committee – IOC
As part of our Tomorrow's Table series of educational talks, we recently hosted another Women in Film and Media Lunch alongside Meta at London's Hotel Cafe Royal. The event brought together 35 influential women from across the European entertainment sector for a networking event, featuring a discussion between Serlina Boyd, founder of Cocoa, and Akua Gyamfi, founder of The British Blacklist. Our discussions focused on navigating the media landscape, business growth, diversity, and content creation. Hotel Café Royal Serlina Boyd Akua Gyamfi
Through the combined effort of our Field Marketing and Influencer teams, we ran a social campaign for Despicable Me 4 that reached over 3 million people across 18 cities! Our campaign also included costume tours, publicity segments, and promotional screenings. #despicableme
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In promotion of the much anticipated film, It Ends with Us, our team in Phoenix partnered with Influencer Jess Holmes to host a private flower workshop at The Flower Garage. The owner taught guests how to build their own beautiful floral bouquet themed to the film! Each guest left with their lovely arrangement and a gift bag of goodies. Film star Blake Lively even posted about this event on her stories! #ItEndsWithUs Sony Pictures Entertainment Jess Holmes