BlueGate Research & Consulting转发了
🌍 In a world of constant evolution, where challenges and disruptions are more present than ever, #innovation can no longer be limited to the creation of new products. 🎤 Let’s talk about the Chinese market with William Lu, Director of Strategir BlueGate, our Shanghai-based JV: https://lnkd.in/e38VcyWV - - - - - - - - - - - - - - - - - - - - - - 🎯 The Chinese market, having sustained high-speed growth for decades (Growth Model 增量市场), is now poised to evolve into a more stockpile-oriented formation (存量市场): slower growth, fiercer competition, lower consumer confidence due to the pandemic make it challenging for the brands to innovate. 💡Thus, innovation must allow for the establishment of a trusted relationship between the brand and its consumers, an emotional, lasting bond that makes sense for people and the planet, as shown in these recent innovations in China. 🥤Chi Forest, one of the most innovative brands in China, has succeeded in establishing itself in the beverage industry by balancing respect for existing experience and sensitivity to market trends. By launching a sugar-free sparkling water, thus meeting the demands of Generation Z in an already saturated segment, Chi Forest has experienced phenomenal growth. This success demonstrates the importance of deeply understanding consumer needs to create truly innovative solutions. 🧘Similarly, lululemon has leveraged its deep understanding of consumer context to establish itself as a leading brand in the yoga market in China. By offering clothing that combines functionality, comfort, and style, Lululemon has created a true community around its brand. By encouraging the practice of yoga and nurturing strong connections with consumers, Lululemon has created an intimate and lasting relationship beyond simple commercial transactions. - - - - - - - - - - - - - - - - - - - - - - 🔗These examples remind us that innovation is not limited to the creation of new products, but also encompasses the creation of value, meaning, and connection with consumers. Thanks to its network of local partners around the world, as evoked here with China, Strategir helps its customers make informed decisions thanks to conclusions and recommendations based on a pertinent analysis of local concerns. We believe that contextualization is the key to putting marketing decision-makers into action. #Innovation #Marketing #China #partner #sens
Our thoughts on branding and marketing in China, in the current market situation.