We are thrilled to announce that Florasis has been awarded the Best Brand Identity Award 2024 by the BeautyMatter NEXT Awards! 🎉 We are honored to be recognized among so many inspiring brands. This award is a testament to our commitment to sharing the elegance and beauty of Chinese culture with the world, while pushing the boundaries of innovation in the beauty industry. A huge thank you to our team, partners, and community for supporting us every step of the way. This is just the beginning—we look forward to creating more beautiful moments together! 🌸✨ #Florasis #BestBrandIdentity #BeautyMatter #NEXTAwards #BMNEXT2024 #CBeauty #AwardWinning #BrandIdentity #InnovationInBeauty
Florasis
个人护理产品制造业
An eastern cosmetics brand that brings global consumers the best makeup products with culturally enriching experience.
关于我们
Florasis is a cosmetics brand that explores wisdom in traditional beauty recipes, draws inspirations from Chinese arts and culture, and adopts modern technology to create natural nourishing, healthy and unique makeup products. Florasis was born in 2017 by the West Lake in Hangzhou, China. The brand founder, an enthusiast of flowers, herbs and traditional culture, wanted to create a cosmetic brand that inherits Chinese traditional arts and culture, with makeup products as the carrier of stories and inspirations of Eastern beauty. After working in the beauty industry for years, the founding team was inspired by the long-standing Chinese beauty culture after researching on historical documents and books - as early as thousands of years ago, Chinese people used various natural ingredients including flowers and herbs to decorate their faces in traditional formulas. Connecting the ancient and the modern, the team adopts innovative technology to rejuvenate traditional beauty formulas, and brings modern take on beauty traditions and aesthetics. Follow us on Social Media: @florasis.official
- 所属行业
- 个人护理产品制造业
- 规模
- 1,001-5,000 人
- 总部
- Hangzhou
- 类型
- 私人持股
- 创立
- 2017
地点
Florasis员工
动态
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🌸 Florasis Expands Presence in the UAE 🌸 On October 24th, Florasis partnered with Emaar Group’s The Palace Downtown Dubai for an exclusive afternoon tea experience, celebrating the 40th anniversary of China-UAE relations. The event brought together a mix of journalists and influencers, guests enjoyed Chinese calligraphy, traditional Guzheng music, and Florasis' signature products. Heartfelt thanks to GABBY YJ C. | President of Florasis Global Market, and to the incredible Emaar team, Dean Zhu | Senior Manager of Greater China Market Development & Partnerships at Emaar Properties PJSC, Stefan Masche | General Manager of Palace Downtown Dubai, and Tatiana Perez | Head of Marketing at Address and Palace Hotels and Resorts, for making this beautiful event possible. Their dedication and expertise brought our vision to life, creating an unforgettable experience for all involved. The afternoon tea program, running from October 2024 to February 2025 (paused in December for the holiday season), will showcase limited-edition collections from Florasis throughout spaces within the Hotel, bringing the charm of C-Beauty to UAE glamour seekers. #Florasis #CBeauty #Dubai #UAE
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Congrats to all the winners! It’s an honor to be recognized alongside such incredible industry talent. We’re thrilled to celebrate this achievement 👏 #Florasis #CBeauty #BestBrandIdentity #BMNEXT2024 #NEXTAwards
HERE ARE THE WINNERS 🏆 VISIONARIES: ⭐ Vennette Ho Lee: Person of the Year ⭐ Shai Eisenman: Entrepreneur of the Year ⭐ Sophie Bai: Innovator of the Year ⭐ Tarang Amin: Changemaker of the Year AGENCY: ⭐ Juliette Group: Best Public Relations Agency ⭐ Front Row: Best Design + Branding Agency ⭐ Iced Media: Best Digital Agency ⭐ Artisan Council: Best Social Media + Influencer Agency ⭐ Song Candy Media: Best Social Media + Influencer Agency DESIGN: ⭐ NEST New York: Best Collaboration ⭐ CÉCRED: Best Product Packaging Design (Brands) ⭐ AYUNA • Less is Beauty: Best Sustainable Packaging Design (Brands) ⭐ Luna Daily: Best AD Campaign - Traditional Design ⭐ AIREM Aesthetic Spa: Best Spatial Design ⭐ Florasis: Best Brand Identity ⭐ Artis: Best Brand Identity Stay tuned for more winners to be announced! #BeautyMatter #BMNEXT2024 #NEXTAwards
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🌟 Florasis Highlights at Dubai Forum 🌟 On October 23rd, Florasis proudly participated in the Dubai Forum under the theme "40 Years Together, Creating New Developments." As the only Chinese beauty brand invited, it was an honor to join industry leaders alongside brands like Hisense and Huawei to commemorate 40 years of China-UAE relations. Hosted by the Consulate General of China in Dubai, the Chinese Public Diplomacy Association, the Dubai Chambers, and Emaar, this event brought together key figures and changemakers to explore new opportunities for deepening cultural and economic ties. A special thank you to Emaar for their thoughtful planning and warm hospitality. Your support made this event impactful and memorable. As Florasis continues to expand internationally, we remain dedicated to bridging cultures and fostering connections through the universal language of beauty. #Florasis #DubaiForum #ChinaUAE #CulturalExchange #BeautyWithPurpose #Cbeauty
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Florasis is proud to share our latest online feature by ELLE France, celebrating our debut at Samaritaine Paris Pont-Neuf and our arrival in France! 🇫🇷 The piece highlights Florasis' fusion of Chinese beauty traditions and modern luxury, noting that we're set to make waves in France and soon across Europe. 🌍✨ Thank you, ELLE France, for showcasing our commitment to natural ingredients and traditional Chinese medicine (TCM), and for recognizing the cultural heritage behind our brand. We look forward to continuing our journey in bringing the beauty of C-beauty to the world! 💐 #Florasis #CBeauty #ELLEFrance #LuxuryBeauty #PressCoverage #Paris
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Florasis is delighted to share its recent media coverage in France. Our brand has been featured in two prestigious publications this month, Gala France and L'Obs. Thank you Gala France and Nouvel Obs for highlighting the unique beauty and cultural depth of Florasis, as we bring the essence of traditional Chinese aesthetics and innovation to the global stage. ✨ 🌏 “C-beauty arrives in France with the chicest of beauty houses. After the K-beauty wave in France, it's now C-beauty which is making noise with the arrival at Samaritaine Paris Pont-Neuf of a Chinese cosmetics brand which has everything to please.” – Gala France Read more at https://bit.ly/47XLosq https://bit.ly/3zUZgHt #Florasis #花西子 #CBeauty #FlorasisBeauty #FlorasisInParis #Innovation
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Exciting news | We are thrilled to announce that Florasis 花西子 is now available at the largest @cosme STORE in Japan, located in Hokkaido's Sapporo Stellar Place! 🌸 This is an incredible opportunity for beauty lovers to experience our unique cosmetics firsthand. Come explore our blend of traditional Chinese aesthetics and modern beauty and find your next go-to beauty product! We're absolutely delighted to bring Florasis to Hokkaido and look forward to welcoming you to our new space! 💄✨ #Florasis #花西子 #Hokkaido #Sapporo #Cosmetics #BeautyInnovation #Cbeauty
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We are beyond excited to announce the opening of our first European retail store at DFS’s flagship European location, nestled within the iconic Samaritaine Paris Pont-Neuf, the luxury retail destination of LVMH 🏛️✨ Our counter now takes center stage on the B1 beauty floor, surrounded by a curated selection of the world’s finest luxury brands. Step into this extraordinary space, where Eastern beauty philosophy meets Western elegance, creating a truly captivating experience. 🌍 Join us in celebrating Florasis' journey as we bring our artistry and innovation to Paris! Discover more at https://bit.ly/4eiusPp #Florasis #花西子 #Cbeauty #FlorasisBeauty #FlorasisInParis #FlorasisWorldwide #ParisDebut #NowOpen
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A Historic Milestone for Florasis 花西子 at DFS Samaritaine Paris Pont-Neuf, Paris! Today we are incredibly proud to announce a defining moment for Florasis 花西子. We are now the first C-beauty brand to open a counter at the prestigious DFS Samaritaine Paris Pont-Neuf Paris, a symbol of luxury and refinement. This opening is a significant milestone for Florasis and a bold step in our global journey. Our presence in such a premium location underscores our commitment to sharing the beauty of Chinese craftsmanship with the world. We look forward to introducing our exclusive & limited collection: ‘Nomadic Glam,’ launching to international beauty lovers. A special thank you to GABBY YJ C. | President of Florasis Global Market, Amael BLAIN | Senior Vice President | Global Merchandising @ DFS | LVMH Group, Tony GILLES of Retail Store Operations Samaritaine Paris Pont-Neuf, and Delphine HERVE TURRA | Merchandising Director Samaritaine Paris Pont-Neuf for their incredible support in making this milestone a reality. This is just the beginning of our story on the global stage! #Florasis #花西子 #DFS #LaSamaritaine #CBeauty #Milestone #ParisLaunch #NomadicGlam #ChineseCraftsmanship #GlobalExpansion
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Florasis转发了
"Beauty insiders share their perspectives on the emerging forces and morphing consumer motivations in China’s turbo-charged beauty market at BeautyMatter’s Future50 conference." Jing Daily covers An Insider Perspective on the Chinese Beauty Market, one of the feature panels from our #FUTURE50 Summit in NYC last month, featuring: Charles Denton, chairman of ERNO LASZLO; GABBY YJ C., president of global expansion at Florasis; and Xiaofeng Gu, head of Jing Intelligence at Jing Daily. Read more: https://lnkd.in/esGGtFkt #BeautyMatter #beautybusiness #beautyindustry #china
Future50 insights: C-beauty’s watershed moment, lessons in localization
jingdaily.com