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𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 :𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 🚨The KOL Playbook is out ! ––––––––––––––– NEW SERIES: 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Our serie about KOLs arrives to an end! We’ve put together the Ultimate KOL Playbook—𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐠𝐮𝐢𝐝𝐞 𝐭𝐨 𝐬𝐞𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐤𝐞𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, 𝐚𝐧𝐝 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐊𝐎𝐋 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. 📚 Inside the Playbook: - How to choose the right KOL for your brand. - A breakdown of the top platforms like WeChat, Douyin, and RED. - Practical tips and metrics to track for success. - Whether you’re aiming for brand awareness or direct sales, this playbook has everything you need to get started. For more up to date insight and strategies about China, follow us ! 📊 #China #BusinessInChina #DigitalMarketing #KOL #InfluenceMarketing

𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐞𝐝 𝐚𝐭 𝐭𝐡𝐞 𝐂𝐈𝐈𝐄 𝐢𝐧 𝐒𝐡𝐚𝐧𝐠𝐡𝐚𝐢 Are you attending the "China International Import Expo" (CIIE) in Shanghai? 🇨🇳 Don’t miss the opportunity to forge key partnerships and attract new clients. However, language and cultural barriers can pose challenges! 𝐒𝐮𝐜𝐜𝐞𝐞𝐝𝐢𝐧𝐠 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧 𝐂𝐡𝐢𝐧𝐚: 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬, 𝐄𝐭𝐢𝐪𝐮𝐞𝐭𝐭𝐞, 𝐚𝐧𝐝 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠. 🗣️ In our guide, learn why professional interpretation services are essential for standing out and ensuring your message is delivered loud and clear. 🔹 Discover how our interpreters can: - Facilitate crucial business meetings 🤝 - Enhance interactions at your booth 💬 - Support your on-stage presentations 🎤 🎯 Stand out at the CIIE with seamless communication. 👉 Read our full guide and find out how we can support you: https://lnkd.in/dJ-baV4g #CIIE2024 #InterpretationServices #BusinessinChina #ProfessionalInterpretation #ChinaExpo #ShanghaiEvents

👉🏻 Meet 英语雪梨老师, a great ally for chinese parents in the Education industry. ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Profile Summary : With more than 2.9 million followers on 𝐗𝐢𝐚𝐨𝐡𝐨𝐧𝐠𝐬𝐡𝐮, 英语雪梨老师 is our "sharing is caring" girl ! She has a focus on school topics such has languages, maths and science. She helps parents by sharing tips on education and the best way for their children to be the best they can ! 🟢 She recently collaborated with an educative app called 雪梨老师, within 31 posts she gathered an overall of 159,100 interactions ! 👥 Her audience is mostly women by 82% and the larger part of her community has between 25 and 44 years old. ______________ ⏰ Stay tuned for the next KOL profiles and get ready for our 𝐊𝐎𝐋 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 —your go-to guide for influencer marketing in China #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness

👉🏻 Discover 房琪 kiki, a Top-tier KOL in China in the Travel industry ! ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Profile Summary : With more than 3.3 million followers on 𝐗𝐢𝐚𝐨𝐡𝐨𝐧𝐠𝐬𝐡𝐮, 房琪 kiki takes you with her everywhere she goes on a trip to. From vibrant city discoveries to peaceful countryside retreat ! 🟢 The quality of the videos she produced after each travel is comparable to cinema : long shots, horizontal frame, good transition with always an emphasis on the people. 👥 Her audience is almost only women by 93% and half of its community has between 18 and 24 years old. ______________ ⏰ Stay tuned for the next KOL profiles and get ready for our 𝐊𝐎𝐋 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 —your go-to guide for influencer marketing in China #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness

⭐️ CHINA: What are the must-know 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 in 2024? Discover the TOP 35 apps, their 𝐬𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬, and 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 looking to succeed in China! ___________________ With over 1.4 billion people, China’s social media ecosystem is vastly different from the West. Platforms like WeChat, Douyin, and Weibo are essential for breaking into the Chinese market. Here’s a complete guide to help you get started! 🔹 A 𝐭𝐲𝐩𝐢𝐜𝐚𝐥 𝐝𝐚𝐲 𝐟𝐨𝐫 𝐚 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐮𝐬𝐞𝐫 on their phone Understand where users spend their time, and which apps are their go-to daily tools. 🔹 𝐓𝐨𝐩 𝟑𝟓 𝐚𝐩𝐩𝐬 by category: From music, livestreaming, gaming, to news—discover the most powerful platforms and how to leverage them. 🔹 Top 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐚𝐩𝐩𝐬: Taobao, JD.com, Pinduoduo, and more—key info on their features and tips for businesses. 🔹 Detailed focus on the 𝟖 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 platforms: WeChat, Douyin, Weibo, and more… complete and recent stats on their usage, plus tips for integrating them into your strategy. 👉 Start reading here: https://lnkd.in/dADwSbpK _________________ ✅ Follow us for more insights on marketing in China, from KOL strategies and top-performing platforms to the latest consumer trends. #ChinaBusiness #MarketingInChina #SocialMediaTrends #WeChat #Douyin #Xiaohongshu #KOLMarketing #DigitalStrategy

𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 : 𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 How much does a KOL Campaign Cost ?💰 ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. One of the biggest questions brands have is: How much does it cost to collaborate with a KOL in China? The answer? 𝐈𝐭 𝐝𝐞𝐩𝐞𝐧𝐝𝐬 𝐨𝐧 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐟𝐚𝐜𝐭𝐨𝐫𝐬: 📊 Your campaign goals 🎯 The industry you're in 📱 The platform you’re using 🏅 The KOL's engagement rate 🔢 The size of the audience 💼 The type of collaboration and content format 💸 Costs can range 𝐟𝐫𝐨𝐦 𝟒,𝟎𝟎𝟎 𝐭𝐨 𝟏𝟎𝟎,𝟎𝟎𝟎 𝐑𝐌𝐁 𝐩𝐞𝐫 𝐩𝐨𝐬𝐭 depending on these elements. To maximize ROI, it’s crucial to select a KOL with a 𝐬𝐭𝐫𝐨𝐧𝐠 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫-𝐭𝐨-𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐫𝐚𝐭𝐢𝐨 and one that fits your specific industry. 👉 Want more practical insights? Check out our article for deeper stats and strategies on using these platforms for your KOL campaigns! https://lnkd.in/dADwSbpK Stay tuned for more insights! Follow us for more in our ‘KOL Insights’ series! 📈 #KOLInsights #MarketingInChina #InfluencerMarketing #ChinaBusiness #KOLPlatforms #KOLMarketing

👉🏻 Check out 垫底辣孩, a makeup expert for men ! He's considered a Top-tier KOL in China. ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Profile Summary : With around 2.4 million followers on 𝐗𝐢𝐚𝐨𝐡𝐨𝐧𝐠𝐬𝐡𝐮, 垫底辣孩's content is all about beauty for men ! Especially about make-over. He strives thanks to videos where he gives make-over to friends and fans. Explaining all the steps of a recommended and personalized routine, showing the before and after. 🟢 He recently collaborated with La Mer beauty brand: with one post he gathered almost 7,000 interactions. 👥 His audience is almost only women by 91% and half of its community has between 18 and 24 years old. ______________ ⏰ Stay tuned for the next KOL profiles and get ready for our 𝐊𝐎𝐋 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 —your go-to guide for influencer marketing in China #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness

𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 : 𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 📱 Which platform should your brand focus on for KOL campaigns? ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. KOLs in China use various platforms, but which one is right for your brand? From live streaming to social commerce, each platform has its unique audience and strengths for KOL campaigns. 💥 Here’s a quick breakdown of the TOP 8 platforms for KOL marketing: 📱WeChat Channel: With 813 million monthly active users, it's perfect for B2B and B2C promotions via short, engaging videos. 📸 Xiaohongshu (RED):  163 million active users rely on it for trusted reviews and lifestyle content, especially in fashion and beauty. 🎥 Douyin (TikTok):  With 755 million users, Douyin leads short video content, with an average 125 minutes spent daily. 🛍 Taobao Live: With 877 million users, it dominates live-stream e-commerce, perfect for driving real-time sales. 🗨 Weibo: A hub for celebrity KOLs with 588 million users, great for mass reach and engagement. 🎮Bilibili:  Loved by Gen Z, Bilibili has 336 million users and excels with niche, creative long-form content. 🎯 Kuaishou:   Reaching 504 million users, it’s known for grassroots, authentic content, especially popular in smaller cities. 💬 QQ: An older platform with 817 million users, ideal for building communities via groups. 👉 Want more practical insights? Check out our article for deeper stats and strategies on using these platforms for your KOL campaigns! https://lnkd.in/dADwSbpK 𝐁𝐨𝐧𝐮𝐬 𝐈𝐧𝐟𝐨: Curious about the TOP Industries that works the best w/ KOLs ?🤔 Check out the slides to see the 3 main sectors where recommendations-based marketing is killing it ! 👉 Next up: We’ll explore the costs of running a KOL campaign in China—stay tuned! Stay tuned for more insights! Follow us for more in our ‘KOL Insights’ series! 📈 #KOLInsights #MarketingInChina #InfluencerMarketing #ChinaBusiness #KOLPlatforms #KOLMarketing 

👉🏻 Meet PAPI酱, she turns every daily life videos into a comedy act and is appreciated for that ! ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Profile Summary : With over 5.44 million followers on 𝐗𝐢𝐚𝐨𝐡𝐨𝐧𝐠𝐬𝐡𝐮, PAPI酱 's content covers a large range of topics. She "specialized" in FMCGG goods and always makes each videos a true entertainement! 🟢 She recently collaborated with Clarins (beauty, skincare) and got over 50k impressions on her post. Also with 冰博克 (food & beverage) and gathered 29,700 impressions. 👥 Her audience is mostly women by 92% and is relatively young considering 44% of her followers have between 25 and 34 years old. ______________ ⏰ Stay tuned for the next KOL profiles and get ready for our 𝐊𝐎𝐋 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 —your go-to guide for influencer marketing in China #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness

👉🏻 Meet 欧阳春晓 Aurora, a famous KOL in China thanks to her Fitness & Weight Loss expertise ! ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Profile Summary : With more than 2.86 million followers on 𝐗𝐢𝐚𝐨𝐡𝐨𝐧𝐠𝐬𝐡𝐮, 欧阳春晓 Aurora's content is all about sport ! Especially about losing weight, getting toned or staying in shape with various levels of engagement. She mixes low and high impact exercices, quick and easy tips with more time consuming fitness sessions. 🟢 She shows how to fix the daily errors people makes in order to improve their health : such as posture, breathing, etc.. 👥 Her audience is almost only women by 98% and she appeals to the young and active community as 78% of her followers has between 18 and 34 years old. ______________ ⏰ Stay tuned for the next KOL profiles and get ready for our 𝐊𝐎𝐋 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 —your go-to guide for influencer marketing in China #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness