Porsche Digital

In October the IT UA Talk, hosted by Alina Strilets went into the 8th round and brought together around 40 people to meet, exchange ideas, and explore the insights of the IT community in Berlin. The event aimed to support the tech specialists by facilitating knowledge sharing and creating a networking opportunity.   The event was facilitated by Katrin Kalisch who accompanied our guests throughout the evening. The evening was then kicked off by Alice Chan, who introduced Porsche Digital and the Porsche Digital Campus.   Afterwards Zoe Yan delivered an exclusive talk on “Agentic Workflows,” discussing the transformative impact of AI-driven workflows on decision-making and autonomy in digital ecosystems.   It was an evening filled with innovative ideas, inspiration, and forward-thinking discussions.   Thank you to everyone who was part of this event!

This Tuesday, we had the privilege of welcoming around 50 talented students from the ESCP Business School at our Berlin office. Over the past few weeks, these future innovators have been working closely with us, immersing themselves in various product ideas and exploring the exciting possibilities within Porsche Digitals’s fields of innovation. Focusing on the theme “Next Generation’s Innovations X Porsche Digital”, the students delivered impressive presentations that demonstrated the depth of their research and fresh perspectives on how the next generation envisions the future of our industry. Their work inspired us and reaffirmed our belief in the power of collaboration between Porsche Digital and the brightest minds of tomorrow. We are thrilled to have strengthened our tie with one of Berlin’s top business schools and look forward to more groundbreaking projects with these future talents! Jana Janžek Sascha Pilz Yannick Frank Mark Foligno Arne Rickenberg Photography Jens Riesenberg

At our Customer Relations Hubs in Barcelona, Berlin and Zagreb, we're driven by a common passion: to provide Porsche customers with the exceptional service they expect from a premium brand. Our dedicated teams, true Porsche enthusiasts, are the first point of contact for customers across Europe and the Middle East. From answering technical questions to providing personalised assistance with the registration process, they bring our brand to life in every interaction - be it email, phone or live chat. With a focus on combining digital expertise with human empathy, we are continuously improving the customer experience across our three international hubs, ensuring that every interaction reflects the excellence for which Porsche stands.

Knowledge exchange and collaboration as an accelerator of AI developments With the opening of the Innovation Park Artificial Intelligence (IPAI), an ecosystem with a lot of potential to push topics related to AI was created - what a great occasion to meet with industry leaders and experts!  Stefan Zerweck, CEO of Porsche Digital, explains: "As a key partner for Porsche's digital transformation, we are leveraging AI to build cutting-edge digital solutions and enable new services that delight our customers.“ He emphasizes: "Being part of the IPAI creates a great environment where new ideas can flourish and new potentials can be identified through collaboration and exchange among industry leaders.“   Also, Timon Höfer and Alice Chan emphasize the value of our presence at this AI Hub in Heilbronn. They have already been able to built valuable connections with universities from the "Bildungscampus“, as well as with tech companies and startups through the IPAI network. Timon says: "I'm excited to continue our journey at IPAI, further fostering cooperations and interchange within the tech community to develop solutions that drive real value for our customers."    We are looking forward to the next chapter of being part of the IPAI community and to further pushing the boundaries towards a digitized and progressive future!

The Serverless Architecture conference in Berlin combines technology with dedication! In 2024, everything revolves around cloud native architecture, serverless development and its functions. We are looking forward to great talks and insights. Together with Raphael Manke, our Senior Software Developer Steffen Renz will provide an analysis of Lambda observability using third-party tools, highlighting their advantages and disadvantages, and comparing the performance of various strategies.   We look forward to your visit at our Porsche Digital Booth, to talk about all the topics that matter!

With the recently hosted Kick Off Event the Porsche Digital Campus Challenge went into an exciting phase. We welcomed the teams at our Ludwigsburg office and remotely from Germany, Spain & Croatia for a day full of valuable insights & networking opportunities. Firstly, the students received an introduction by Alice Chan and Ferdinand Henssler where they got to hear more about Porsche Digital, the Porsche Digital Campus and the Porsche Digital Campus Challenge. Additionally, they had the opportunity to gain valuable insights from Robert Bischoff, Janos Ansel, and Timon Höfer, with whom, along with other mentors, they will collaborate over the coming months to develop innovative new ideas. The agenda also included a presentation by Elmar Husmann from Amazon Web Services (AWS). The eventful day was rounded off by an office tour and networking opportunities where the teams could meet each other but also the mentors and challenge providers who will be there to support and collaborate with. Thank you to all the teams for your visit and we are looking forward to seeing your innovative ideas while tackling the three challenges. #PorscheDigitalCampusChallenge #ShapingTheFuture #CampusChallenge #PorscheDigitalCampus #DigitalCampus

Recently, Joseph Zheng, CEO of Porsche Digital China, delivered a speech at the Global Digital Marketing Summit in Shanghai. Speaking at the “Digital Dimension” panel, he explored the topic: “How Digital Products Drive Differentiated Customer Experience.”   In his speech, Joseph shared key insights on how personalized experiences throughout the customer journey can elevate customer satisfaction and loyalty. He emphasized the importance of leveraging in-depth analysis of customer behavior data to optimize product operations, predictable needs, and collaborate with business units to achieve business goals.   As Joseph highlighted during his speech: “At Porsche Digital China, we are committed to developing digital products and services tailored to the needs of our customers in China. Our goal is to offer personalized and differentiated experiences through diverse digital touchpoints.”

Corinna G. is one of our many talented software developers at Porsche Digital Barcelona. Working in the Communities team, she’s building a cross-platform application for Porsche owners that are also passionate about golf and GT cars.   Corinna joined the team over two years ago, but didn’t come from a technical background. In fact, she was previously working as a project manager at an NGO. Corinna decided to change her career and studied at a boot camp to gain software skills, before then applying to Porsche Digital.   “Coming from a different background, you might feel a bit insecure about your abilities,” says Corinna. “But here, I’ve never doubted what I was able to do. I’ve found a lot of good mentors that have helped me to grow, and the people I’m surrounded by are really the best asset of this company!”

Leadership Transition at Porsche Digital! Stefan Zerweck will be taking over a new position and become our CEO at Porsche Digital, succeeding Mattias Ulbrich, who will be joining Volkswagen Group responsible for Group Organizational Development. As former COO, Stefan has been a key figure in our company, working closely with Mattias to drive strategic initiatives. On behalf of all colleagues, we would like to say “Thank you!” to Mattias for his remarkable contribution and inspiring leadership over the years. Mattias’ clear vision and technological expertise have made a lasting impact, including implementing the SAFe framework, which has been instrumental in scaling our operations. Under his guidance, the teams at Porsche Digital created excellent digital products that continue to excite Porsche drivers and customers. We wish Mattias the very best in his new role and look forward to stay in touch! Stefan, having worked in a strong tandem with Mattias, will now step up into the CEO role. His leadership will ensure that our commitment to digital excellence stays strong. As former COO, Stefan played a major role in establishing Porsche Digital as a global tech player. When scaling Porsche Digital, Stefan has focused on lean processes that enable us to act fast and address challenges holistically. With offices across Europe, China and the U.S., he has built a truly global network of digital expertise, always close to markets and trends. Our goal at Porsche Digital is to enrich the digital life of Porsche drivers and enthusiasts. With the new leadership, we will thrive on fulfilling that promise.  Last but not least, we would like to congratulate Maren Springmann on her new role as CIO at Porsche AG and look forward to be working with her and CIOO Dieter Steinmetz in the future. #PorscheDigital

As part of a strategic focus, we’ve handed over our office in Guadalajara, Mexico to the management and IT consultancy MHP – A Porsche Company – another subsidiary of Porsche AG. The office in Guadalajara will continue to grow within the Porsche Digital Family, but as part of our partner MHP. The company took on all employees of Porsche Digital in Mexico and is building on the structures we established there to offer IT services specifically for the Central and North American markets. Going forward, we will concentrate on our teams in our ten current locations in the USA, Europe and China. We’re extremely grateful to our former colleagues for their incredibly hard work and wish them the best for the future. We look forward to welcoming colleagues at the new entity and to continuing the strong collaboration within the Porsche Digital Family.