SPORTFIVE

𝐖𝐄𝐋𝐂𝐎𝐌𝐄 𝐁𝐎𝐑𝐈𝐒 𝐁𝐄𝐂𝐊𝐄𝐑 🎾   We are delighted to announce an exclusive global partnership with tennis legend Boris Becker.   We are honoured to represent Boris across commercial, media and broadcast platforms, leveraging his iconic status and expanding his influence into new, dynamic spaces.   From his historic Wimbledon victory at 17 to his six Grand Slam titles and coaching success, Boris’s tennis legacy is unparalleled. Together, we will explore innovative media formats, documentary development, social media consultancy and much more to help share his passion for the sport with new audiences.   Ron Wiegand, Senior Vice President of Global Athlete & Team Marketing at SPORTFIVE, expressed his enthusiasm about the partnership: "We are incredibly excited to partner with Boris Becker, a true tennis legend whose impact transcends the sport. This collaboration represents a unique opportunity to elevate Boris’s brand across commercial, media, and broadcast platforms worldwide."   Stay tuned for special events in 2025 as we celebrate the 40th anniversary of Boris’s incredible Wimbledon win and much more! Read the full story here: https://lnkd.in/e96EB6VX

🌐 𝐒𝐏𝐎𝐑𝐓𝐅𝐈𝐕𝐄 @ 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐥𝐚𝐧𝐝 𝐂𝐨𝐧𝐠𝐫𝐞𝐬𝐬 🇵🇱   Between November 5th-6th, SPORTFIVE will be in Warsaw for an incredible lineup of insights and expertise at the 8th Sports Business Poland Congress. Our team is ready to dive into key trends and challenges shaping the future of sports marketing and partnerships.   🗣️ Meet our speakers: Ashley Bendelow (SPORTFIVE UK) 🎨 Creation and Storytelling in Marketing Partnerships 🔎 Role of Agencies in the Sports Business Ecosystem Benedikt Scholz (Borussia Dortmund) 🌐 Building an Engaged, Aware Sports Community Krzysztof Stępniewski (SPORTFIVE POLAND) 🤝 Selecting Brand Ambassadors & Activating Partnerships Tomasz Rożenek (SPORTFIVE POLAND) 📈 Future of Sport in Europe ⚖️ Funding & Engagement Strategy for Polish Sports Looking forward to connecting with industry leaders and sparking new ideas in the Polish capital.   More info here: https://lnkd.in/eZ5pyGSS Sport Business Poland Association

Together with SPORTFIVE, Boris Becker will embark on new ventures in media, broadcasting and beyond, bringing his legendary career to new audiences worldwide. Read more about our exciting partnership here: https://lnkd.in/e96EB6VX #SportsMarketing

Herzlichen Glückwunsch, liebe Jessica Stommel! Unsere Kollegin wurde von SPOBIS GmbH und FUSSBALL KANN MEHR gGmbH als eine von 30 Female Leaders im Sportbusiness ausgewählt - und das aus über 200 Einsendungen. Well deserved, liebe Jessy! 👏 Als Leiterin des Frauenfußball-Sales-Hubs bei SPORTFIVE verantwortet Jessica Stommel die Vermarktung unserer 14 Frauenfußball-Partnervereine in Deutschland und baut das Geschäftsfeld gemeinsam mit dem Team kontinuierlich weiter aus. Für Jessica Stommel ist der #Frauenfußball aber nicht nur ein Business-Case, sondern ein Herzensthema, das viel bewegen kann: „Equal Pay, der Gender Data Gap, Brustkrebs – Sport kann einen Unterschied machen. Türen sind nicht überall offen für das Thema“, erzählt sie im Report. Aber: „Ich kann gut aufzeigen, warum Frauenfußball relevant ist.“ Gemeinsam mit Hanna Ballhaus war sie neulich zu Gast in unserem Podcast und sprach mit Host Lisa Ramuschkat über den Sales-Hub und ihre Begeisterung für den Frauenfußball. Den Link zur Episode findet ihr in den Kommentaren. 👇 Ebenfalls als Female Leader im Sportbusiness ausgezeichnet wurde unsere ehemalige SPORTFIVE-Kollegin und nun Geschäftsführerin des SPORTFIVE-Joint Ventures DRAVT® - Rebecca “Kreuzberg” Zenner, die immer wieder mit ihren kreativen und disruptiven Ansätzen begeistert. Auch dir herzlichen Glückwunsch, liebe Rebecca. 👏 Den Report, der die 30 Female Leaders im Sportbusiness ausführlicher vorstellt, findet ihr hier: https://lnkd.in/ezugGFpq #Victoryforall #WomenInSports #Sportbusiness #Diversity

𝐕𝐢𝐯𝐚 𝐥𝐚 𝐕̶𝐢̶𝐝̶𝐚̶ 𝐁𝐚𝐫𝐜𝐚 🎶   On Saturday, FC Barcelona and Coldplay are linking up to bring one of the biggest collaborations to the world’s stage as they face Real Madrid in the first #ElClasico of the season.   The campaign is part of the club’s #partnership with music streaming platform Spotify who have been the club’s front of shirt sponsor since 2022 and will see the emblem from Coldplay’s latest album feature instead of the Spotify logo.   Spotify have made use of their partnership with Barcelona by highlighting music artists through unique, one-of-a-kind shirt sponsorships for key matches for both the men’s and women’s teams.    This innovative marketing approach has helped Spotify elevate their shirt sponsorship to new levels and generated real engagement and buzz amongst fans, but they’re not the first brand to take this approach.    Check out our insight article on the most innovative shirt sponsorships and how they help brands differentiate: https://lnkd.in/ds8-YhbX #SportsMarketing

🎙️ 𝐏𝐋𝐀𝐘𝐁𝐎𝐎𝐊 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 - 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐅𝐢𝐯𝐞 🎙️ This week, Lisa Ramuschkat sits down with Ebru Koksal, CFA a trailblazer in the sports industry. From being the CEO of Galatasaray to the first female on the European Club Association board, Ebru has broken barriers at every turn. But her journey wasn’t always easy. In this candid conversation, she shares her experiences, lessons learned and her relentless pursuit of equality and diversity in sports. Tune in to hear how Ebru is shaping the future of football and her BIG dream for what’s next. Listen to the episode via the link in the comments ⬇️ #WomenInFootball | #SportsBusiness

We are thrilled to announce a landmark partnership between trivago and Jürgen Klopp.   In collaboration with Project MJK, SPORTFIVE orchestrated the partnership where Klopp will be the face of trivago, embodying the authentic, positive, and smart decision-making values that align perfectly with the brand in this new AI-powered marketing campaign.   With Klopp's trusted presence, this partnership is set to elevate trivago's brand to new heights, reaching global audiences with an innovative AI-driven approach.    Read more here: https://lnkd.in/eM-k_g-M   #SportsMarketing 

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐛𝐫𝐢𝐠𝐡𝐭 𝐟𝐮𝐭𝐮𝐫𝐞 𝐟𝐨𝐫 𝐠𝐢𝐫𝐥𝐬 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭 🌟 Last year, the LEGO Group Group set out on a mission to teach young girls how to recover from setbacks in order to help them achieve their full potential. ⚽ ️Wanting to bring this mission to life through football, the LEGO Group teamed up with SPORTFIVE to identify and work alongside three of the top Women’s Super League teams as well as four inspirational players for LEGO’s ‘Unstoppable FC’ campaign. ⬇️ Check out the link below for the inside story behind the work. https://lnkd.in/eTh6tqfV #SportsMarketing

𝐀𝐒𝐄𝐀𝐍 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐅𝐞𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 🤝 𝐀𝐜𝐜𝐨𝐫   Accor, a global leader in hospitality, has become the exclusive Official Hotel partner for the ASEAN Football Federation's four major national and club events, in a deal sealed by SPORTFIVE.    Under the ASEAN United FC platform, this partnership not only aligns Accor with ASEAN football, but it also provides them with unparalleled access to hundreds of millions of fans across Southeast Asia – a region known for its passion for sports, vibrant cultures, and fast-growing economy.    Speaking on the partnership, Seamus O’Brien, President and Chairman of the Board, Asia, SPORTFIVE, shared: "Accor’s partnership with the AFF reflects a shared pioneering spirit. Through ASEAN’s four leading events, Accor will unlock unique opportunities to engage deeply with Southeast Asian football fans across the region, from its vibrant cities to rural communities."   Read the full press release here: https://lnkd.in/eX_r2Hr7   #ASEANUtdFC | #SportsMarketing

Eager to dive into the world of sports marketing? We’ve got all the insights you need! Visit our comprehensive FAQs page to explore everything from strategies to industry trends: https://lnkd.in/euy-EsxE #SportsMarketing | #SportsBusiness