Sunyu Transphere

Stop saying 'voice-over' when you mean 'dubbing'! 😤 It's time to clear up one of the biggest mix-ups in the localization industry: voice-over vs. dubbing. We hear them used interchangeably all the time, but they're distinctly different techniques! ✅ Voice-over = The narration is layered over the original audio. You still hear the original actors, but there's an additional voice translating or providing commentary. Think documentaries or news reports. ☑ Dubbing = A complete replacement of the original audio with a new recording in a different language. The actors' lip movements are (ideally) synced to the new dialogue. Think foreign films or animated shows. So why the mix-up? It often boils down to geography 🌎 Some regions, like Europe and Latin America, embrace dubbing wholeheartedly. On the other hand, English-speaking countries and parts of the Middle East tend to favor voice-overs. Depending on where you are, you might rarely encounter the other technique. Want to clear up other video & audio localization terms? Check out the article below 👇 https://lnkd.in/girgKrmi #localization #dubbing #voiceovers #translation #localizationservices #translationservices #transphere

The monkey king is truly a king 🙊👑 Last week, we hinted that Black Myth: Wukong might do well on release day. Well, that was the understatement of the year. Yesterday's release was a massive success. With 2,223,179 players on day one, it's now Steam's most-played single-player game EVER 🥇 And check out the games it left behind: ✔Palworld (multiplayer): 2,101,867 players ✔Counter-Strike 2 (multiplayer): 1,818,773 players. ✔Lost Ark (multiplayer): 1,325,305 players. ✔Dota 2 (multiplayer): 1,295,114 players. ✔Cyberpunk 2077: 1,054,388 players. ✔Elden Ring: 953,426 players. ✔New World (multiplayer): 913,634 players. ✔Hogwarts Legacy: 879,308 players. ✔Baldur's Gate 3: 875,343 players. Yes, you read that right—it beat several multiplayer giants. For a single-player game to pull these numbers is nothing short of incredible. The only game it didn’t top? PUBG: Battlegrounds. Now, there are plenty of reasons why this game is doing so well (game quality, obviously, and, well, marketing👀). But here's something worth highlighting: The game was localized into 12 languages—a standard practice these days. But what really sets it apart is their global release strategy. They communicated clearly and effectively, announcing the release in not just one or two, but 15 different time zones. From London to Dubai, Beijing to Mexico City—they made sure every player knew exactly when to dive in. If that’s not top-tier localization, what is? #videogames #gamingnews #blackmythwukong #blackmyth #localization #monkeyking #transphere #translation

Want to slash your localization costs by more than 50%? You can 💯 Large #localization projects can accrue substantial costs, but there are 10 key steps you can take today to keep them in check. Read carefully 👇 1️⃣ Integrate localization into your product development cycle from the start. It sounds obvious, but many still treat localization as an afterthought, driving costs up unnecessarily. 2️⃣ Prioritize the right markets and avoid wasting resources on low-value regions. 3️⃣ Create comprehensive glossaries and style guides to maintain consistency and reduce translation errors. 4️⃣ Write with localization in mind. Use clear, concise language and avoid unnecessary jargon and idioms. 5️⃣ Leverage translation memory to reuse previously translated content to save time and money. 6️⃣ Implement machine translation with post-editing for non-critical content. 7️⃣ Adopt cloud-based translation management systems to improve collaboration and efficiency. 8️⃣ Build long-term vendor relationships and negotiate better rates over time. 9️⃣ Consider crowdsourcing for non-critical translations. 🔟 Implement a robust review process to catch errors early and avoid costly revisions. Remember❗ Some of these tips may not yield immediate dividends, but they will steadily decrease your localization costs over time . Others, like MTPE, can slash your expenses instantly. When implemented consistently, these tips can lead to substantial savings. For more in-depth insights on this topic, check out the comprehensive guide below 👇 crafted by industry veterans: https://lnkd.in/gFWs3uYQ Do you agree with our tips? Think you can do better? Share your thoughts and experiences in the comments below! #localizationcosts #translationcosts #translation #localizationagency #localizationservices #localizationfirm #translationagency #transphere

There are just 7 days left until the release of one of this summer's most anticipated games—Black Myth: Wukong 🐒 🙈 And yet, the monkey king is already topping Steam's Global Top Seller list 🚀 Only falling behind 1 free game. While it might not reach #GenshinImpact's incredible success, the future looks bright for Black Myth: Wukong. 📈 Quick reminder: Genshin went from zero to hero, reaching $5 billion in revenue in just four years! No wonder its studio, miHoYo, was valued at $23 billion this year. But this post isn't about Genshin's tremendous value or even how amazing Black Myth: Wukong looks (and it does look fantastic!). It's rather about the recent increase of AAA-looking titles coming from Chinese developers. In the past few years, we have seen the market shift (partially) away from free-to-play and mobile games and produce more narrative-driven games with stunning graphics and gameplay. The industry is gearing up to produce blockbuster titles similar to Japan's beloved franchises like #FinalFantasy and #Zelda. In fact, there are already some exciting upcoming titles: ✅ Daba: Land of Water Scar ✅ Swordsman Love: The Story of Xie Yun Liu ✅ Where Winds Meet and Phantom Blade Zero And let's not forget, the Chinese gaming industry is massive. With more triple-A material on the horizon, we can't help but wonder what flavors of games we'll experience in the next five years. Maybe the next God of War, Last of Us or Witcher is coming. As gaming enthusiasts, we're excited about the influx of new games, potential new genres, new settings, and more adventures. What about you? Are you ready for the next wave of gaming? #chinesegaming #videogames #gaming #chinagames #blackmythwukong #wukong #genshinimpact

Can Claude, a language model, truly replace traditional translation systems? Here’s what recent data reveals 💡 Recent findings suggest that Anthropic’s Claude 3 is reaching state-of-the-art levels in translation performance. When translating the FLORES-200 data into English, Claude outperformed traditional machine translation systems in 21 languages (or 56.9% of the time). However, there’s a catch 👇 When tested on new (and "unseen") data, Claude’s performance dropped significantly, only outperforming traditional systems in 9 languages—a 31.9% drop! 📉 Why? Data contamination. In simpler terms, Claude was likely trained on the FLORES-200 data, which skews the results. Despite this issue, Claude still performs at SOTA levels. It may not be good enough to be part of your pipeline yet, but newer models (Sonnet 3.5 and beyond) may very well be. Interested in a deeper understanding of Claude's translation performance? Check our research review on the topic 👇 https://lnkd.in/gwC4SMBg #translation #claude3 #claude #machinetranslation #ai #llms #llm #largelanguagemodels #localization #mt #mts #transphere #sunyu #localizationservices #translationservices

Meta just dropped a massive open-source model—Llama 3.1 405B. They also released smaller versions with 70B and 8B parameters. This launch adds fuel to the AI race for bigger, more capable language models. As they continue to grow in scale, we have to revisit this crucial question: Could these general-purpose AIs become viable alternatives to specialized machine translation systems (DeepL, Google Translate, etc.)? What's your take on this potential shift? #llama3 #llama #llms #ai #artificialintelligence #translation #machinetranslation #localization #opensource #largelanguagemodels

We're excited to share James Phillips's insightful article on the nuances of "post-editing" in the translation industry. As Director of the PCT Translation Division at World Intellectual Property Organization – WIPO, James brings a wealth of experience to this discussion. In his debut article 👏 he breaks down what post-editing can mean in the industry and how it affects translation quality. Whether you're a translation professional, a client, or simply curious about the evolving landscape of language services, this piece offers valuable perspectives on a complex topic. We hope you find it as enlightening as we did 👇 #translation #editing #postediting #localization #translationquality #transphere #sunyu #localizationservices #localizationquality #mt #machinetranslation

📢 Exciting news: We're heading to ChinaJoy 2024! Join us at our booth (A597) from July 26-29 at the Shanghai New International Expo Center. We're thrilled to showcase our cutting-edge localization solutions for the gaming industry. Why choose Transphere for your game localization needs? Quality is our top priority 🎯 With 500+ successfully completed gaming projects, you can trust us with your translations. Don't just take our word for it👇 "We've done our bug analysis post-release and I am happy to report that your team produced excellent results making less than 1 translation bug per 1000 words and literally 0 translation issues in Japanese." —A very happy client What sets us apart: ✔️ Unmatched Asian language expertise with 6 of our 12 offices in China ✔️ 28 years of industry experience tackling unique game localization challenges ✔️ Global reach covering 140+ languages across 159 countries ✔️ 2,000+ language specialists, 30% with over a decade of experience ✔️ Comprehensive services from text and UI localization to voiceover and LQA ✔️ Tech-driven approach using top-tier CAT tools and our proprietary TMS ✔️ Consistent ranking in CSA's Top 100 Language Service Providers, improving yearly 🚀 Ready to level up your game's global presence? Stop by our booth and meet our team, including Nancy Jiang, Sandra Wang, Hye Li, and Mehdi Azzam. Let's discuss how Transphere can help expand your gaming empire, big and small, to new markets! #chinajoy #chinajoy2024 #gaming #videogames #gamingconference #translation #localization #translationagency #translationservices #translationcompany #localizationservices #transphere #sunyu

App localization is a super simple process... in just 27 easy steps! Easy, right? 😉 Okay, fine, it's not. App localization is a complex multi-step process. But it can be broken down into simple(r) steps: ✔ App internationalization (I18N). ✔ Localization preparation. ✔ Content localization. ✔ Localization testing. ✔ Release and post-release support. See? That's much less daunting, right? But remember, just because it's not simple doesn't mean it has to be hard. And with the right partner, app localization becomes much more manageable. For more insights, dive into our comprehensive guide, and let's turn that localization challenge into a growth opportunity 👇 https://lnkd.in/gx4fvSUM #localization #translation #apps #applications #application #software #translationagency #translationfirm #localizationagency #translationservices #localizationservices

Translation vs. localization⁉ Aren't they the same? Or just another buzzword? While they may feel the same, they aren't ❌ #Translation is about converting text from one language to another. It's crucial, but it's usually just a part of localization. #Localization (or "loc" as we like to call it) goes beyond words. It's about adapting the entire user experience to feel native to a specific market. This includes: ☑ Tweaking UI layouts ☑ Adjusting images and icons ☑ Modifying features to align with local preferences and regulations Translation is just one piece of the localization puzzle. True localization considers cultural nuances, user behaviors, and regional preferences to create an authentic experience. What's your take? Still just a buzzword or a meaningful distinction? 👇 #localization #translation