Toys"R"Us Asia

Today marks the birthday of our beloved mascot, Geoffrey! He embodies the joy and playfulness that we strive to bring to countless families, kids and all those young at heart!   As we celebrate this special occasion, let us reaffirm our commitment to delivering the toyful spirit to our customers. This moment also invites us to embrace our ongoing transformation journey, ensuring we create LIVE TOYFUL experiences for everyone who interacts with us.   Happy birthday, Geoffrey! Here’s to many more years of joy and play!   #ToysRUsAsia #HappyBirthdayGeoffrey #TransformationJourney #LiveToyful

Leading the Way with the Kidult Trend Leo Tsoi, CEO of Toys “R” Us Asia, recently shared our exciting direction in an interview with Retail Asia, discussing how the rise of “kidults” is transforming the toy market across Southeast Asia. We are leading the charge in evolving our merchandising strategies, staying ahead of consumer trends, and creating experiences that resonate with both kids and the growing kidult segment. Our transformation is all about anticipating and shaping future needs, delivering innovative play experiences that captivate across generations. We’re thrilled to expand our Toy+Play concept in Malaysia with Kiztopia at Mid Valley, following its success at Jewel in Singapore. Exciting developments are on the way as we enhance the play experience across the region! For the full interview with Leo Tsoi, check out the link below: https://lnkd.in/g3nwWcmB    #ToysRUsAsia #LiveToyful #PlayfulLifestyle #Kidults #Innovation

Toys“R”Us Asia is levelling up the world of toys and play with groundbreaking new store concepts across the region! At The Place in Shanghai, we’ve made history by launching the first-ever Playful “R” concept store and China’s first TOMICA brand store in collaboration with TAKARA TOMY, featuring the world’s largest TOMICA Wall with 2,396 die-cast models. Our immersive IP Character Street and ACG section further elevate the retail experience to new heights. Experience the magic here: https://lnkd.in/gDRzfHGr At Mid Valley Megamall in Malaysia, we’ve introduced Malaysia’s first-ever Kiztopia playground, offering Toy+Play experience in one immersive space! Plus, toy lovers can explore the IP-driven Toy Hub and get up close with life-sized models of their favourite characters. Join the fun and excitement here: https://lnkd.in/g5svU8PP At the iconic K11 MUSEA in Hong Kong, we’ve launched our trendsetting Playful Piazza, a curated wonderland for kids, families, kidults, and tourists alike. The store features interactive play zones and a stylish collectible section that’s sure to captivate all ages! Experience the spirit here: https://lnkd.in/gg7Gze3d These stores are vibrant hubs where play meets lifestyle. We’re creating spaces that inspire every generation, from kids to kidults. Come explore the future of retail with us!   Read more about our new stores here: https://lnkd.in/gmu9D7fr #ToysRUsAsia #LiveToyful #Partnerships #ToysAndPlay #IP

"R" Unlocking the Future of Play    Leo Tsoi, CEO of Toys”R”Us Asia recently joined Tian Tian C. at MONEY FM 89.3 to discuss the exciting shifts in the toy industry and how Toys"R"Us Asia is shaping the future of play.    As we continue expanding across Asia, we're seeing growing interest not only from children but also from kidults—those young at heart who are rediscovering their love for toys, gaming, and collectibles. From our flagship stores at VivoCity in Singapore to our new stores at Mid Valley Megamall in Kuala Lumpur, K11 MUSEA in Hong Kong, The Place in Shanghai, and beyond, we’re making sure that every visit brings imagination to life.   The future of Toys"R"Us Asia is all about innovation—introducing playful lifestyle, embracing tech like AI, and creating experiences that connect generations. Whether it’s a child building their first model or a father revisiting his favourite collectibles, the joy of play is universal.    Check out the full interview to hear more about Leo's vision for the future of play in Asia: https://lnkd.in/g_igkaNW   #ToysRUsAsia #LiveToyful #PlayfulLifestyle #Kidults #Innovation #FutureOfPlay

Join us for our special day of play and joy! We are thrilled to celebrate the global Toys"R"Us Play Day with everyone today! This is all about recognizing the incredible power of play in our lives and communities. From promoting healthy childhood development to enhancing mental well-being and fostering family togetherness, play truly has the power to transform. Across our stores in Asia, we have interactive play experiences lined up to bring smiles and laughter to kids and families. Whether you’re participating in fun activities, enjoying giveaways, or taking advantage of special discounts, there’s something for everyone. Let’s come together to celebrate the magic of play with our Toys"R"Us family. #ToysRUsAsia #TRUPlayDay #PowerOfPlay #FunForAllAges #CommunityJoy

Experience the Magic at Taiwan Dream Mall!!    We are thrilled to announce the grand reopening of our newly transformed concept flagship store at Dream Mall, Kaohsiung, on July 10, 2024. Whether you're a Gen Z enthusiast, a playful adult, or a child, this store promises an exciting and immersive shopping and entertainment experience like no other!   Our Dream Mall flagship store features interactive zones, photo spots, and a wide range of curated products for every age group, ensuring everyone finds their perfect playtime adventure.   Join us and experience the magic at the new Dream Mall flagship store. Let's continue to fuel imagination and inspire the next generation through the power of toys and play!   Read more about our new store here: https://lnkd.in/gv2SRx8M Experience the magic here: https://lnkd.in/gEfF46DW   #ToysRUsAsia #DreamMallReopening #ImmersiveShopping #GenZ #Kidults #FamilyFun #TaiwanFlagship #GrandOpening #PlayAndJoy

From Dreams to Reality: Make-A-Wish Kids Become “R” Shopkeepers! Toys"R"Us Hong Kong teamed up with Make-A-Wish Hong Kong to create a day full of fun and laughter for 12 wonderful Wish Children. These young shopkeepers got to dive into exciting store activities like cashier counting, gift wrapping, POP display and toy shelving, and packing items for online orders.   Their enthusiasm and big smiles were truly inspiring! Each child received a special gift, a certificate, and a cuddly Geoffrey plush toy to remember their magical day.   A huge shoutout to all the team members who helped make this day so special and magical. Let's keep spreading the love and joy through the power of toys and play!   #ToysRUs #MakeAWish #MagicMoments #InspiringPlay #JoyfulDay

Unveiling the "R" Playful Home – For those Young at Heart!   We are excited to unveil our first-ever Playful Living Concept Store in Asia, located at K11 Art Mall in Tsim Sha Tsui, Hong Kong! This innovative store is designed for grown-ups and kids at heart, offering a cozy, home-like atmosphere filled with premium and trendy toys, as well as local Hong Kong specialty items.   This brand new concept store features three main themed areas—the adventurous "For Him," the charming "For Her," and the joyful "Together"—catering to every taste with a wide range of beloved characters and collectibles. We are also proud to collaborate with local artist Ryan Lee, whose vibrant Rumbbell and Jacrbell creations are spreading positive energy and joy throughout the store.   Come and explore "R" Playful Home, where every corner is designed to inspire and bring joy. Let's live a playful life together!   Read more about our new store here: https://lnkd.in/g5q7JkSX   #ToysRUsAsia #RPlayfulHome #K11ArtMall #LiveAPlayfulLife #HongKong #GrandOpening #LocalArtist #RyanLee #Collectibles #ToyRetail

"R" Era of Play: Jewel Changi Store Leads with Award-Winning Innovation!   We're excited to announce that our Toy+Play Concept store at Jewel Changi Airport has clinched the Specialty Store of the Year - Singapore at the Retail Asia Awards 2024! This milestone celebrates our commitment to revolutionizing play and retail.   Our transformative approach at the store features a blend of exclusive products and innovative design, creating a shopping experience that transcends age. In partnership with Kiztopia, we've introduced an aviation-themed play area that promises a multi-sensorial journey for families. The store's design emphasizes simplicity and interaction, offering exclusive local souvenirs that merge retail with memory-making.   Read more about our award-winning store: https://lnkd.in/erwdx5hp   Stay connected as we continue to inspire and innovate in the world of play!    #toysrusasia #singapore #jewel #kiztopia #RetailAsiaAwards #transformation #playexperience

“R” Flagship Store Unveiled Today! Celebrating its 40th year anniversary in Asia, Toys“R”Us' Transformation journey is in full swing since last year. Today, we proudly unveil the newly reimagined and redesigned Asia flagship store at VivoCity Singapore. Strategically located, our store offers a blend of toy shopping and interactive play experiences like never before! With newly curated assortments and an elevated visual merchandising, each zone exudes its distinctive character and style. Kids and kidults alike can freely explore and interact with the cutting-edge toy innovations, featuring the most engaging IPs, from Bandai and Transformer to Nintendo and Barbie and an array of exclusive selections. Millennials and Gen Z enthusiasts can dive into dedicated zones featuring the latest trends, from the Pokémon corner to the impressive 2-meter Gundam figure display, Ferrari Lego model, and Singapore's largest Hot Wheels setup. Gen Alpha explorers can can indulge in the learning-through-play experience with their favorite hero figures, diverse blaster collection, and dynamic preschool section. Parents can relax in cozy spaces while their children have a blast. "R" flagship store presents a captivating experience for all ages, including Millennials, Gen Z, and Gen Alpha! Stay tuned for more exciting news as “R” Transformation continues! #toysrusasia #singapore #Asiaflagshipstore #fuelingimagination #magicalmoment #transformation #playexperience