Vista Creation

➡ Meet Maggie, Corporate Vice President of Vista Creation! ⬅ As another founding member of the team, Maggie has since day one taken charge of the different business divisions, where pitching projects and planning events has been a part of the day to day life. “The job is all about creativity and challenges” The work is enjoyable, as it provides an opportunity to make your imagination run wild, whilst unleashing the beauty within it. For Maggie, the most memorable event, was working with VOYAH on their brand launch event in Wuhan 2020. This event not only signified a new shining star among Chinese EV companies, but also a return to the norm, after overcoming the many challenges that was faced during the pandemic. Since Vista continuously makes an effort to keep up with trends, we are working to expand our business scope, by offering modular services for events. Along with our product offerings in AR, VR and Live Streaming, Maggie thinks this will allow our clients to have immersive projects with exceptional value.  #MeetTheTeam #EventMarketing   #VistaCreation #PersonalBranding   #careers #Management #Entreprenuership

Did you know that this years' edition of Chengdu Autoshow is the biggest one ever? 130 automakers displayed over 1600 different car models, making this a historical event. We had the pleasure of working with Ford Motor Company, in exhibiting a few of their car models, creating interactive activities, and displaying Ford merchandise. Take a look at the carousel below with insights from the Ford stand. #ChengduAutoShow #Ford #Raptor #Bronco #EventMarketing #AI #Marketing #China

Client Spotlight: AITO Back in 2021, we crossed path’s with an exciting company, seeking to establish themselves as an Intelligent Luxury NEV brand. As a subsidiary of SERES ( formerly SF Motors), AITO differentiates itself by being the innovative front runner. ✨ The Vision As many EV brands have been battling over the Chinese market, this event sought to give potential customers a sense of security, by hosting the event inside of the production facilities. By showcasing the scale of operations, and by signifying the image of AITO as a premium offering, we helped convey two key decision-making factors to the clients, that have been worrying about if brands will fold under the intense competition. 🎥 Highlights For this project we were commissioned to make a video, you can take a look below to get an impression of the event! Follow us for more insights from the event and EV industry! #EventPlanning #ClientSuccess #EventManagement #ProjectSpotlight #AutomotiveIndustry #EventDesign #Marketing #EventAgency

Your choice of venue, says a lot about your identity. Maybe you have a favorite restaurant, bar or café? Likewise, choice of venue communicates a lot about a company’s brand. Recently, raw aesthetics mixed with artistic elements have been in. Clients demand a high-tech feel. We made it happen. Enjoy. #RoboSpace

Are you interested in EV's, but can't participate in autoshows? Then this posts' for you. We gathered some insights from our stand with CHERY, from the Chengdu Autoshow, which is one of the biggest auto exhibitions in the world. Take a look at the carousel below to see how brands go head to head when exhibiting at shows. #ChengduAutoShow #FutureOfMobility #EV #Chery #EventMarketing #AI #Marketing #China

Two reasons why experiental marketing changes the game Many talk about how successful marketing sparks emotions, and we believe that emotion can be sustained. By using experiental, instead of conventional marketing, we goe a level deeper, and use interactive experiences to secure two important things: - By inviting participants to take part in an event, it increases the chance that they will share their experiences - both online and in word-of-mouth. (This will boost your NPS). - When participants appear in person, it is a commitment to letting you entertain them, which makes it an experience. This presents an opportunity for you, to create a long-term relationship with a customer, because now you instil both memories and emotions. Therefore, participation is a level deeper than emotion in the world of event marketing. Follow us to learn how we help F500 companies create experiences - https://lnkd.in/dyVRd9zv #ExperientalMarketing #Marketing #MarketingImpact #LiveEvents #CustomerEngagement #MarketingStrategy #advertisingandmarketing

We are happy to introduce Vanessa, a dear HR colleague at Vista Creation! She has been with us for two years, since her graduation from Hebei Media College and has from then on been working with people and the flow of information in the organization. Working with people is what makes Vanessa’s day bright, and it gives her the motivation to keep learning every day. Being in HR, client projects are usually not a part of the every-day routine, however she has taken part of a few, where her favorite was a conference earlier this year for AMD, talking about the AI capabilities of their latest hardware in Beijing. With an eye to the future, she is hopeful that Vista will take on more projects abroad in the future. With a strong planning, creative and execution team the future looks promising! 🚀 #MeetTheTeam #EventMarketing   #VistaCreation #PersonalBranding   #Humanresources #Careers

Client Spotlight: ONVO A few weeks ago, our team was in Hefei to facilitate an exciting event, presenting NIO’s daughter brand ONVO, and their first car model - the L60. With focus on the family segment, the venue featured an array of games, snacks and drinks, with plenty of balloons for the families to enjoy. ✨ The Vision Introducing a new member of the family, that will take care of practical matters, as well as safety on board. With flexible options for luggage carrying, the L60 and ONVO are positioning themselves to target young adults and existing couples, that have started to plan their family life. For this we supported the storytelling by creating an indoor festival-like theme, with plenty of activities and treats for visiting families. The feeling resembled that of going on a holiday with your family, strolling through the many engaging opportunities, waiting to see the big attraction you traveled for - The L60. 📽 Highlights Scroll through the picture below, to get a sense of how staging an event from start to finish, can help create a lasting impression on your audience! #EventPlanning #ClientSuccess #EventManagement #ProjectSpotlight #Creativity #EventDesign #Marketing #EventAgency #Branding

Step into Robo Space, and let our AI-powered bartender amaze you with its selection of cocktails and visual impressions 🥃 We are exploring opportunities to bring Robo Space to other parts of the world, so feel free to reach out, if you have an interest in working with the concept. Connect with us here - https://lnkd.in/dyVRd9zv #RoboSpace #SmartBarService #RoboBar #DigitalArtSpace #Innovation #CocktailRevolution #AIBartender #ShanghaiNightlife #Shanghai

Is mass-marketing a dangerous strategy for big brands? By seeking the attention of the general public, mass marketing can spark unintended responses - but other strategies can help reverse that effect. General advertisement serves as a mean of achieving general brand recognition, and only if done right, a consumer will feel a sense of commitment. Here are three ways, brands enhance the emotional response from advertising activities: - Using engaging content tailored to relevant platforms - Allowing interaction between brand and consumer, by changing the usual purchasing dynamic with give-aways, pop-up stores and contests. - Where relevant, memberships does not only provide costumer retention, but also a platform for communication and value through offers or participation. In our industry we often work with automotive brands, setting up events for their members, to experience a night solely dedicated to their attachment to the vehicle. These events reinforce the emotional connection people already have - mitigating the risk of detachment caused by mainstream advertisement. It has a distinct impact on brand perception! - Case in point by AVATR If you are interested in more insights from the event marketing industry, drop us a follow - https://lnkd.in/dffRgjnY #EventMarketing #BrandExperience #CustomerEngagement #MarketingStrategy #Marketing #ExperientalMarketing