wai social

Japanese beauty on the decline... what happened? 👇🏼 We're covering this and two other notable trends emerging from this year's #Double11 in our latest drop of our *trends* edition on Substack https://lnkd.in/eXDWCjXk

This Chinese cake brand has a very clever way of generating awareness on China #socialmedia platform #Douyin (TikTok) 👇🏼 They created an internal influencer 😎 With a charismatic presence and a strong connection to the younger generation, the brand's heir and the founder's second son, @BossLuocheng, has amassed a substantial following across multiple platforms — with over 3 million followers on #Douyin 🤳🏼 The content he shares primarily revolves around the promotion of brand activities, corporate culture, and the opulent lifestyle associated with affluence 🍦 This relatable and humorous image effectively bridges the gap between the brand and its consumers. 🌐 Additionally, Holiland has extended its reach to other social platforms, including Weibo, WeChat, and Xiaohongshu, building a commendable reputation for its products through a diverse range of channels 🪄 This strategic approach has elevated the brand to internet celebrity status, while also optimizing its brand transformation efforts.

Ideas for how to *effectively* engage with users on #Xiaohongshu 👇🏼 🍦respond to comments and messages 🍦host Q&A sessions 🍦interactive content 🍦UGC 🍦contests and giveaways 🍦live-streaming

3 tips for how to select the best #influncers in #China to grow your brand 👇🏼 🍦 Relevance to your niche or industry - Look for influencers whose content aligns with your brand's niche or industry.  - They should have a genuine interest in and knowledge of your products or services. 🍦Follower size & engagement - Assess an influencer's follower count and engagement rate.  - A balance between a sizable following and high engagement is ideal.  - High engagement indicates an active and involved audience. 🍦Authenticity & trustworthiness - Evaluate an influencer's authenticity and trustworthiness.  - Check for genuine, non-promotional content in their feed to ensure they are credible and not overly focused on sponsored posts.

Growing on #Xiaohongshu - especially for brand accounts - isn't as easy as it looks! Here's basic roadmap to growth 👇🏼 🌄 Image Quality Create visually appealing and informative content that resonates with your target audience 🤝🏽 User engagement and interaction Actively engage with your followers by responding to comments and messages promptly ✍🏼 Product recommendations & reviews Encourage satisfied customers to leave reviews and ratings for your products 👥 Cross-promotion & partnerships Collaborate with other brands and influencers within your niche for cross-promotion 🛒 Ecommerce integration Make it easy for users to purchase products directly within the platform by integrating with e-commerce functionalities.

How to make China #socialmedia work for *your* brand  👇🏼

Want to drive traffic and collaborate effectively with influencers on one of China's hottest social media platforms? Learn how 👇🏼

🛒 China's biggest shopping festival is already underway. Make sure your brand is implementing these key strategies 👇🏼 #double11 #china #ecommerce #chinamarketing