Yutang Sports

Read our special expert column from Professor Simon Chadwick, who shares professional insights on the growing sponsorship maturity of Hisense Group and other Chinese brands in the past #EURO2024, as well as prospect on future challenges in long-term brand development. #HisenseMoreThanABrand #China #Sportbusiness

Eyes on #basketball development, FIBA has a clear objective build a clean network of competitions that always gives players worldwide clear access to high level basketball. Read our full interview with Andreas Zagklis, Secretary General of FIBA, during SportAccord 2024 ⬇️ https://lnkd.in/gVe6-dtF

With #WomeninBasketball being one of the organization's three strategic priorities, FIBA is fulfilling its duty to give stakeholders sufficient opportunities and bring the sport to the next level. Read our full interview with Andreas Zagklis, Secretary General of FIBA, during SportAccord 2024 ⬇️ https://lnkd.in/gVe6-dtF

Supported by two #Olympic disciplines and driven by digital innovations, #FIBA now has an all-round strategy to target and satisfy fans around the world with diverse demographics. Read our full interview with Andreas Zagklis, Secretary General of FIBA, during SportAccord 2024 ⬇️ https://lnkd.in/gVe6-dtF

Following the organization's roadmap in #China, FIBA is now working closely with Chinese Basketball Association to promote #basketball sport and make good use of event legacy for long-term development. Read our full interview with Andreas Zagklis, Secretary General of FIBA, during SportAccord 2024 ⬇️ https://lnkd.in/gVe6-dtF

Championed by the young, the #3x3Basketball has been demonstrating significant value as one of the most popular urban sports disciplines. #ThePowerofSport Read our full interview with Andreas Zagklis, Secretary General of FIBA, during SportAccord 2024 ⬇️ https://lnkd.in/gVe6-dtF

Lead by Zagklis, the strategic roadmap of FIBA for the 2019-2027 cycle has been driving the organization to innovate and make positive impact both on and off the court. #basketball Read our full interview with Andreas Zagklis, Secretary General of FIBA, during the SportAccord 2024 #WhereSportMeets https://lnkd.in/gVe6-dtF

During SportAccord 2024, Yutang Sports had an in-depth conversation with Andreas Zagklis, Secretary General of FIBA, who shared insights on FIBA's strategic planning, development goals, as well as prospect on Chinese market. #WhereSportMeets #Basketball Read the full interview⬇️

Stay tuned on SportAccord 2024 Insights series⬇️ #WhereSportMeets The MediaAccord ‘Paris through the media lens’ session featured fascinating insights from Yiannis Exarchos, CEO of OBS and Pierre Galy, AFP Head of Sports, into the most technologically complex and visually stunning #Paris2024 🔥

Additions of new Olympic disciplines have been greatly supporting the IOC to target young generations, while OBS also has a clear mission to tell the story of the new sports with creative ways. Read our full interview with Yiannis Exarchos, CEO of OBS. ➡️https://lnkd.in/gxw-Jwnk #SportAccord