(Assistant) Brand Manager

Our WHY is INVITING the WORLD to EXPERIENCE our BEST WATER BRANDS as well as PLANT BASED PRODUCTS.

We bring to life our iconic global brands EVIAN, VOLVIC & ALPRO.

At the same time, we take care of bringing plant-based food and drinks reflecting our desire to offer a wider choice to all consumers, especially the growing number of ‘flexitarians’ looking to diversify their protein sources, and people with dietary constraints or preferences.

We operate on a unique business model: partnership with local distributors. We work with more than 150 distributors, operating in more than 110 countries. The team behind it is no more than 100 people, with employees strategically based around the world. In fact, we are one of the most culturally diverse Business Unit in Danone with about 30 different nationalities located in over 20 countries.

When you join us, you will be amongst like-minded individuals – ambitious and hunger for more, flexible & autonomous, resilient in the face of challenges & driving change, high-performers & team players. Every individual makes a direct impact to our business results.

We are Evian Volvic Alpro International (EVAI).

JOB FAMILY

Marketing

DIVISION/ZONE

Evian Volvic Alpro International

DIRECT REPORTING LINE

China Marketing Head

AREA OF ACCOUNTABILITY

Geographical perimeter/countries: China

MAIN RESPONSABILITIES

1. Yearly marketing communication and activation plan set up and execution:

• Monitor a yearly activation calendar including ATL/BTL & point of sales activation
• Brief agencies to deliver strong activation plans for designated projects and content creation (for new content, or localizing global content).
• Coordinate the execution with Trade team, BDMs, and distributors in and monitor campaign ROI.
• Manage brand presence in events – sponsorships
• Regularly connect with local and central stakeholders to align on activation calendar and share best practices with other zones.

2. Lead the innovation/renovation process.

• Inno/reno process local owner
• Inno pipeline management: Monitor pack renovation/promotion/on pack activations project timeline, set up launch plan and track KPIs in collaboration with sales team.
• Packaging: Launch and manage graphic chain process for innovations and renovations in China and be point of contact for EVI central team and agencies involved in the GC process.
• Manage existing product portfolio with product performance tracking, review and improvement plan
• Local Compliance: Ensure that innovations/renovations SKUs & labels are compliant with local regulations.

3. Consumer, Market & Competitive Insights:

• Insights Analysis: analyse market and competitive reports received from our distributors and agency partners and suggest action plans when needed.
• Market Trends: Understand and monitor the latest consumer/category trends and behaviour in the China; conduct market visits to monitor in-store executions, and activations relevant to our category.

4. PPE (Budget) reporting on marketing activities:

· Thoroughly implement the budgetary process and monitor spending of budget vs. allocation per campaign

5. Implementation and follow-up of various marketing projects, depending on the workload & as per ongoing decided split.

KEY INTERNAL & EXTERNAL CONTACTS

Internal contacts:

- Mkt, Trade, EC, Sales Team and Finance /Business Controlling Team

- EVI other markets Marketing and Trade Marketing team

- evian global team

- Other departments/CBUs, according to functional needs (Evian Volvic Sources, Research & Development, Customer Service, HR, legal, Quality etc.)

External contacts:

- Agencies (PR, Digital & Media etc.)

- Distributors

Key Customers (Retails & AFH)

PROFESSIONAL EXPERIENCE

Would typically have at least 4 years of relevant experience in Mkt (with strong brand marketing experience in both product innovation and communication), ideally within a strong multinational FMCG company (high-end/premium FMCG)

ABILITIES &

COMPETENCIES

- Strong in project management & organizational skills: planning, setting KPIs, rigorous follow up

- With a strong mindset of cross-teams activation: it needs to be a strong link between marketing & sales

- Strong data analytical mentality and able to interpret insights behind marketing data (research, MS report, BHT, etc)

- Self motivated, autonomous

• Leadership & Entrepreneurship
• Grit, Tenacity and Motivation
• Problem Solving and Flexibility
• Communication and Relationship Skills
• Ability to interact with multi-cultural stakeholders
• Open-minded and pro-activity results and oriented to excellence in execution
• Strong users of Digital platforms is a plus (weibo, wechat, tiktok, little red book, e-commerce,…)
• English compulsory, Chinese/French will be an added advantage

An eye for premium lifestyle designs & execution

EDUCATION

University Degree

FOREIGN LANGUAGES

English & Mandarin fluent.