该职位来源于猎聘 工作职责: Implement brand reputation strategy to improve the exhibitions performances and advocate for strong support from key internal and external stakeholders. 执行品牌声誉战略并提高展会水平,支持内外部关键利益相关者。 Set and increase brand awareness among exhibitors, visitors, press and partners.
树立并提高在参展商、观众、媒体和合作伙伴的品牌知名度。 Implement the marketing promotion plan for project editions towards stakeholders
(exhibitors, visitors, media).
对利益相关者(参展商、观众和媒体)实施项目版本的营销推广计划。 Maintain relationships with top-tier media partner and execute proactive and opportunistic media outreach and partnership.
维护与高端媒体伙伴的关系,并积极主动地执行媒体外联与合作伙伴关系。 Support current activities on all digital channels including website content management, search engine optimization (SEO) paid search, email marketing and social media campaign management on WeChat and others social media together with the project team.
支持所有数字媒体渠道的活动,包括网站内容管理,优化信息流推广搜索引擎,电邮营销,微信,其他社交媒体活动管理。 Develop and support the content marketing plan.
发展和支持内容营销计划。 Assist with MarCom Manager to compile monthly digital marketing trends, research, exhibitors and visitors survey to optimize the campaign performance.
协助市场经理编制数字营销月度趋势,调研,分析参展商和参访团等报告,针对活动提出优化建议。 Other tasks assigned by superior.
上级主管安排的其他工作事宜。
Qualifications: 任职资格: Education Background:
教育背景 Bachelor’s degree in marketing, marketing communication or related majors is preferred. 本科学士以上学历,市场营销、市场传播或相关专业优先。
Working Experiences
工作经验
Over 5-year working experience in marketing communication roles.
5年以上市场传播工作经验。
Experienced in brand marketing, digital strategy and data analytics.