JR-202402952 Retail Marketing Manager

Work Arrangement

This role requires an employee to be onsite on a full time basis.

The Role

Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

What You’ll Do

- Ensure that all creative marketing materials adhere to strict brand guidelines.

- Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

- Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

- Liaise with external vendors to execute promotional events and campaigns.

- Maintain and update corporate creative content.

- Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

- Undertake related tasks as assigned.

Contribute to seeding the accurate brand message across POS, media outlets, agencies, etc.

- Ensure that all creative marketing materials adhere to strict brand guidelines.

- Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

- Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

Additional Job Description

What Will Give You a Competitive Edge (Preferred Qualifications)

- Liaise with external vendors to execute promotional events and campaigns.

- Maintain and update corporate creative content.

- Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

- Undertake related tasks as assigned.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.