百事

Marketing Manager, VA New /COLD/new platform innovation；市场经理,高价值热冲新品/冷冲/新平台创新

百事 Shanghai
百事

Marketing Manager, VA New /COLD/new platform innovation；市场经理,高价值热冲新品/冷冲/新平台创新

百事 Shanghai
3 周前 29 位申请者

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Overview

This role’s responsibility for mid-term & long-term innovation pipeline based on category trends, customer needs and consumer unmet needs. Role of this job is to work under the guidance of leader together to shape and build robust innovation products commercial success.

  • To further enhance VA Hot business, we need to build up future core portfolio as well as current core line rennovation.
  • New platform will be a strategic platform for QKR, where new foods formate need to be explored to enchance brand profession
  • Cold is de-prioritized sub-category, but still need minimum effort on re-novation to improve current product mix.

Responsibilities

Consumer understanding:

  • Provide strategic insight for innovation by understanding trends, consumer unmet needs, competitior dynamics and customer shopper insight.

Innovation:

  • Be responsible for 2-3-year portfolio plan in line with brand strategy
  • Develop winning product concepts
  • Unlock new package opty, formate opty, sensory opty
  • Innovation P&L owner to help brand GM& uplifting
  • Collaborate with x-functional team and sales team during design stage

Key KPI:

  • Innovation NR target achievement %
  • Penetration GR%
  • Value share GR%
  • NR GR%, NOPBT

Qualifications

  • Bachelor’s Degree in marketing or related field
  • Strong track record in leveraging consumer insights to develop and launch new product innovations
  • Demonstrated success in developing successful local for local product innovation
  • Consumer insights and strategy background preferred
  • Strong cross functional leadership and collaboration skills to work with Global, Region, Local and MU teams
  • Good nutrition category knowledge preferred
  • Literacy in both spoken & written English

  • 职位级别

    中高级

  • 职位性质

    全职

  • 职能类别

    市场营销和销售

  • 所属行业

    食品和饮料服务和制造业

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