Senior Manager Brand Communications, adidas Sportswear

This position plays a key role in accelerating growth of adidas Sportswear brand as the best sportswear brand.

She/he will be driving the overall brand equity creation process from with a strategic focus on Narrative creation, Consumer insights, Assets creation and integrate into IMC campaign which delivers impact to the market.

She/he will drive brand governance with Director and VP to accelerate adidas Sportswear brand momentum uplift on the market.

In this context, she/he be working with internal key stakeholder & external agencies to deliver brand objective on consistent basis.

She/he will take leadership role to drive success of key initiative such as China Culture Program and New Business Expansion program in parallel.

Key Responsibilities:

• Uses market, industry, regional, consumer data and insights to identify best opportunities for development for Brand portfolio.
• Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
• Develops fully IMC campaign base on calendar across ATL/BTL/PR to ensure maximum impact, efficiency, and alignment with Brand campaign strategic objective.
• Lead large scale brand campaign / x-function campaign assets shooting driving both global and local agency
• Formulate and communicate the strategies with x-function team and external agencies to ensure the best-in-class execution.
• Works closely with BU to deliver the most transparency and ensure synergy.
• Work closely with Global comms team to keep the consistency with the global guideline maintain routine communication flow.
• Communicate with GCA team (HK/TW) for key marketing updates and maintain routine communication flow.
• Work with brand PR team to communicate direction from integrated POV.
• Plan and manage the marketing working budgets under Finance rolling forecast guideline
• Proactively manage with agencies and vendors with corporate compliance guideline.
• Engage with brand partners including strategic partners & key customers
  
  

KEY CRITERIA

• Education with major in Business, Marketing, Communications, Public Relations, Journalism or related disciplines. Overseas education background will be preferred.
• Demonstrate strong story telling capabilities from ideation / crafting to articulation.
• 8 – 10 years proven experience in marketing, PR or media communication, with at least 3 years in a managerial position.
• Candidates with strong agency background specially in Strategic Planner / Planner role and client-side experience will be prioritize.
• Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset.
• Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.
  
  

COMMUNICATION

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.
  
  

CRITICAL THINKING

• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc. This position plays a key role in accelerating growth of adidas Sportswear brand as the best sportswear brand.
  
  

She/he will be driving the overall brand equity creation process from with a strategic focus on Narrative creation, Consumer insights, Assets creation and integrate into IMC campaign which delivers impact to the market.

She/he will drive brand governance with Director and VP to accelerate adidas Sportswear brand momentum uplift on the market.

In this context, she/he be working with internal key stakeholder & external agencies to deliver brand objective on consistent basis.

She/he will take leadership role to drive success of key initiative such as China Culture Program and New Business Expansion program in parallel.

Key Responsibilities:

• Uses market, industry, regional, consumer data and insights to identify best opportunities for development for Brand portfolio.
• Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
• Develops fully IMC campaign base on calendar across ATL/BTL/PR to ensure maximum impact, efficiency, and alignment with Brand campaign strategic objective.
• Lead large scale brand campaign / x-function campaign assets shooting driving both global and local agency
• Formulate and communicate the strategies with x-function team and external agencies to ensure the best-in-class execution.
• Works closely with BU to deliver the most transparency and ensure synergy.
• Work closely with Global comms team to keep the consistency with the global guideline maintain routine communication flow.
• Communicate with GCA team (HK/TW) for key marketing updates and maintain routine communication flow.
• Work with brand PR team to communicate direction from integrated POV.
• Plan and manage the marketing working budgets under Finance rolling forecast guideline
• Proactively manage with agencies and vendors with corporate compliance guideline.
• Engage with brand partners including strategic partners & key customers
• KEY CRITERIA
• Education with major in Business, Marketing, Communications, Public Relations, Journalism or related disciplines. Overseas education background will be preferred. MBA education background will be preferred.
• Demonstrate strong story telling capabilities from ideation / crafting to articulation.
• 8 – 10 years proven experience in marketing, PR or media communication, with at least 3 years in a managerial position.
• Candidates with strong agency background specially in Strategic Planner / Planner role and client-side experience will be prioritize.
• Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset.
• Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.
• COMMUNICATION
• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.
• CRITICAL THINKING
• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.