Cartama

World Water Day: A Resource at Risk and Our Responsibility Today🌎💧 Every March 22, we celebrate World Water Day, a moment to think on the importance of this essential resource for life. Today, 2 billion people lack access to safe drinking water, and in the coming decades, water scarcity will become a greater challenge. According to the World Resources Institute (WRI), by 2050, more than 30% of the global population will live in countries experiencing high or extreme water stress. This means that water demand will continue to rise, surpassing the availability of this vital resource, impacting people, food production, and ecosystem balance. At Cartama, we understand this responsibility and implement practices that minimize irrigation system usage in Hass avocado production by taking advantage of Colombia’s abundant rainfall, thanks to its tropical climate. Every action matters in ensuring this resource remains available for future generations. How can you contribute? · Maintain vegetation cover to prevent erosion and conserve soil moisture. · Protect natural water sources near crops with vegetation strips. · Conduct constant soil monitoring to optimize water use. The future depends on the choices we make today. At Cartama, we reaffirm our commitment to the responsible use of this vital resource. #WorldWaterDay #WaterForAll

How do we harness solar energy at Cartama? For Cartama, sustainability is a commitment reflected in every one of our processes. As part of our ongoing effort to reduce environmental impact, we have integrated solar energy into our packing house in Pereira Risaralda. With the installation of 228 solar panels on its roofs, we have significantly reduced our dependence on conventional energy sources, aligning our practices with the higher purposes of our company. This initiative allows us to generate more than 192,000 kWh of clean energy annually, equivalent to the energy consumption of 95 homes, while reducing between 25 and 30 tons of CO2 each year. The adoption of this technology not only helps us optimize our processes and reduce costs but also reflects our commitment to responsible and sustainable agricultural practices. Our commitment to sustainability goes beyond how we manage our crops and extends to our infrastructure, ensuring that every Hass avocado we produce is part of a more sustainable and responsible supply chain. At Cartama, we say yes to actions that lead us to build a greener world.🌎💡🥑 #Sustainability #Quality #AgriculturalIndustry

"Just 15 years ago, Colombia did not export a single container of Hass avocado. Today, the sector represents 1.5% of GDP, generates 70,000 direct jobs and 250,000 indirect jobs in more than 200 municipalities. Thanks to this growth, many young people have found quality employment opportunities in their regions, which has strengthened local development." Ricardo Uribe CEO Cartama🥑

Thank you FRUIT LOGISTICA for having us, and thank you all for visiting our stand! We have met so many enthusiastic people, and we're excited for all the new relationships that we'll build together in the future.💚 Let's see each other again in 2026!👀 #CartamaEU #AvoHass #fruitlogistica #FL25 #FruitfulConnections #Avocado

The Colombian Hass avocado continues to conquer the world, and Cartama is part of this achievement. Today, on RCN TV, our work was highlighted, showing how we took our Hass avocado to one of the most important sporting events in the world. 🌍🏈 Proud to be ambassadors of Colombian agriculture in this great event! 🎥 Watch how Colombian flavor conquers the Super Bowl: https://lnkd.in/e8V5VTgt

What an amazing first day we've had! 🥑 Don't know where our stand is? Let us take you to it!🏃🏻♂️ Don't forget, Hall 25, Stand C-30! Ready.. set.. day two! #fruitlogistica #avocado #HassAvocado #CartamaEU #FL25 #FruitfulConnections

A diet fit for a king 👑 You might have heard the recent news that King Charles III has officially introduced avocado as a regular part of his diet, enjoying precisely one half of the superfruit for his daily lunch as part of a new, healthy approach. It’s no secret that avocados offer a uniquely beneficial nutritional profile, and even half of one can give you a boost in energy, digestion, heart health and blood flow. Nutritionists have even suggested that the avocado’s diverse benefits would make them an ideal candidate for a ‘single-ingredient’ meal, along with other healthy foods like blueberries, edamame beans, and broccoli - although of course a more satisfying, balanced meal is always preferable for your health. Do you know of any other famous avocado ambassadors? We’d love to hear about them in the comments - and how they make our favourite fruit part of their daily diet! #avocado #media #avocadonews #mythbusting

Proud to be part of this milestone that highlights the work of thousands of Colombian producers and the potential of our country in international markets. Caracol has featured this story in a special report showcasing how Colombian Hass avocado reaches one of the world’s most important sports stages, standing out for its unique flavor, quality, and sustainability. Click here to watch the full video: https://lnkd.in/e39Pq9_g

Colombia is ready for the Super Bowl, the most important sports event in the United States. 🏈🥑 New projections far exceed initial estimates: at least 6,512 tons of Hass avocado are now expected to be exported, a growth of more than 380% compared to last year. An achievement that reflects the potential and quality of Colombian Hass avocado in the international market. We keep growing! 🚀🌍 #SuperBowl #Avocadosfromcolombia #Sustainability #Quality #AgriculturalIndustry

We have widely exceeded initial expectations; now, we will ship over 6,500 tons to the U.S. for the Super Bowl, reaffirming our growth and commitment to quality and sustainability. 🥑 Read more about this in our next post!