Upfront advertising is evolving due to streaming’s growth and the emergence of alternative currencies. TV and digital upfront spending will achieve similar levels this year.
Key Question: How much money will advertisers spend on upfront linear TV and digital video ads?
Key Stat: US upfront linear TV ad spending will fall again this year to $17.53 billion, and it will decline further in 2025, per our forecast.
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Vice President, Global Advertising Sales and Partnerships
Interviewed May 6, 2024
Catherine Walstad
Marketing Architects
Vice President, MA Media
Interviewed April 11, 2024
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