Apptica

Delve into the development of the app market in H1 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts. What you will find inside: ✔ Downloads, Revenue & DAU data on top titles; ✔ Ranking of the top GEOs and verticals; ✔ Comparison of apps’ indicators and positions to H2, 2023; ✔ Retention benchmarks in gaming and non-gaming genres; ✔ Deep analysis of gaming genres by taxonomy; ✔ The most active advertisers and publishers; ✔ Advertising share and creatives number of gaming and non-gaming genres; ✔ Mobile advertising trends and insights; ✔ Trends in the industry named by top experts and much more ❤️ Many thanks for the contributions Justin Nield Kayzen, Jamie Lou Borile aix Inc, Irina Barsukova Sensemitter 🔜 Gamescom, Ivona Pinjak GameBiz Consulting , Elahe Jalali Deneb Games, Tabarak Paracha 🔜 Gamescom 2024 Tenjin 🔜 Gamescom 2024. Check it here: https://lnkd.in/dY9JDmWq #mobilemarketing #mobilegames #mobileanalytics #mobileapps

Do you know that China became the highest earning Asian country in Q3 2024, receiving $2.29 billion from IAP in non-gaming verticals? And the fact that the Comics app category in Japan is growing at an incredible rate and currently covers nearly 90% of the digital publishing sector? You still don’t? 😱 Our latest report unpacks it all — and even more. Here's a sneak peek at what you'll find inside: ⏺ Q3’s biggest players in Asian non-gaming app markets ⏺ Downloads, Revenue & DAU data on top titles ⏺ Top-10 Asian countries market shares ⏺ Trending categories over time: Q1 2023 → Q3 2024 ⏺ State of market for specific countries with trends from leading experts ⏺ Biggest Movers of Q3 2024 ⏺ Top Advertisers & Publishers (and more useful materials... 🤓) A huge and heartfelt thanks for the contributions to Megumi Kimoto and Ruby Chang from MAF, Jamie Lou Borile from aix Inc, and Maria N. from SijakMedia 💜 🔗 This report is your backstage pass to Asia’s thriving non-gaming app market – get the full document now: https://lnkd.in/eBKubDa7 #Apptica #AsianAppMarket #Q3Report #MobileTrends #TopApps #MobileAdvertising

🎲 Apptica Talks New Episode: Cracking the Code in In-App Ads Dive deep into the world of in-app advertising with our latest episode of Apptica Talks! This time, we sit down with Roman Arustamyan, Head of Media Buying at AdSkill, for an expert discussion on the best practices in targeting, fraud prevention, and optimization. 🤓 In this episode, Roman shares insights on: • How to get targeted traffic in the in-app • How to identify your target audience  • Targeting and segmentation • Optimization of creatives and budget • Usage of retargeting • Protection from in-app fraud • Other interesting topics 🎧 👀 Tune in to stay ahead of the game! YouTube: https://lnkd.in/eP_2ve6X Spotify: https://lnkd.in/epxytjZs Apple Podcast: https://lnkd.in/eYnCvixY 📖  Key takeaways are available on our blog: https://lnkd.in/eSXb6mms #AppticaTalks #podcast #inappads #inappfraud #adcreatives

🚀 FinTech Insights You Can’t Miss! Apptica, in collaboration with the brilliant minds at ARKANA - La empresa de las Apps, is excited to bring you the ultimate report on the FinTech apps market in Spain and Mexico! What’s inside this game-changing report? 🌟 FinTech App Overview in Spain & Mexico – your go-to for understanding the scene 🌟 Downloads & Revenue on the top players – get the stats on who's winning! 🌟 Platforms Dynamics – see how downloads and revenue trends evolved over time 🌟 Genre Deep-Dive – we break down finance by taxonomy 🌟 Biggest Advertisers & Publishers – discover who’s dominating the ad space 🌟 Creative Ads & Trends – we’re talking mobile advertising insights that really matter Stay ahead of the curve – download it now! https://lnkd.in/eZ2nKvN7 #fintech #mobileapps #adcreativestrends #mobilemarketing #Apptica #ARKANA

We are back from #TGS with new connections, opportunities and unforgettable experience! 🌪 ❤️ ありがとう ございます to aix Inc, Jamie Lou Borile, Minki LEE for supporting us all the way and co-hosting a productive "Tokyo Game Talk". 💜 And a huge gratitude to all the partners who are eager to forge partnerships in a mobile gaming world. Joshua Budiman Megumi Kimoto Kazuhiko Yamaguchi Ardita Erlangga Shafiq Husein, Amir Azlan Sapuan, André Miraldo 🔜 Tokyo Game Show, Javier Hidalgo, Jakub Remiar, Adrien Bacchi ⚡🐦⚡, Lorenzo Martin 🔜 Tokyo Game Show, Bruce Seyoung Hwang, Katya Frolova, Toru Tanaka, Daniël Boone 🔜 Tokyo Game Show, Leonardo Miguel, Lucy Vagizova, Brian Zou, SaeYi Park, I-Lun Chung 🔜 Tokyo Game Show, Shuman Meng, 小山美里, Chris Hepburn #tokyogameshow #tgs2024 #mobilegames

🎙 New podcast episode just dropped! In our latest episode of Apptica Talks, we dive deep into the world of rewarded UA with a special guest, Günay Aliyeva, Co-Founder at Gamelight 🌟 Ready to uncover the secrets behind Gamelight's game-changing approach to rewarded user acquisition? Günay takes us on a journey through the strategies fueling their success, the challenges shaping the industry, and the future of ad monetization. This is a must-listen for anyone looking to level up their mobile marketing game! Hit play now to get insider tips that could transform your UA strategy 🚀 YouTube: https://lnkd.in/eN_tqZsg Spotify: https://lnkd.in/dBEASkg7 Apple Podcast: https://lnkd.in/eEvAWwp7 📝 Explore the key takeaways on our blog: https://lnkd.in/ehkF8Bc9 #AppticaTalks #podcast #RewardedUA #MobileMarketing #Gamelight

We have big plans for Tokyo Game Show! 🔥 Join us for offline event organized together with our partners aix Inc. It's a perfect opportunity to unfold Japanese game market insights and network on the eve of TGS 🎮 📅 September 25 🕢 19:30-22:00 📍 27-14, Motoyoyogicyo, Shibuya-ku, Tokyo, Japan. Note: this is an exclusive invite-only event with limited seats. Please register to get on the list: https://lnkd.in/e9QGYuZv #tokyogameshow #tgs2024 #mobilegames

🇯🇵 We are flying to Tokyo Game Show 2024! Set up a meeting with our team Yana Savitskaya 🔜 Tokyo Game Show, Natalia Marchenko 🔜 Tokyo Game Show, Ksenia Yurkina to learn about product updates, mobile insights & possible marketing cooperation. 📅 September 26-27 📍 Makuhari Messe #tokyogameshow #tgs2024 #mobilegames

We’re thrilled to share that our latest report, "Spotlight on MENA in H1 2024," is now available. Developed in collaboration with Medialinks, this report offers a fresh perspective on the mobile landscape in the MENA region. 📊 What’s inside: ▪ Downloads, Revenue & DAU data on top titles; ▪ Data on countries and verticals share; ▪ Figures dynamics HoH; ▪ Retention benchmarks in gaming and non-gaming genres; ▪ Deep analysis of gaming genres by taxonomy; ▪ The most active advertisers and publishers; ▪ Advertising share and creatives number of gaming and non-gaming genres; ▪ User Acquisition insights and strategies; ▪ A profile of influence and affiliate marketing in the region. Special thanks for the contributions to Zeeshan Sajid Amin from Medialinks, Abdullah H. from Easy Monetization, and Miley Hong from BIGO Ads! The report is available via the link 🔛 https://lnkd.in/ehqqC-dw #mobilemarketing #ua #influencemarketing #affiliatemarketing #mobileapps #mobileanalytics #mena

🚨 New course alert! Learn valuable insights designed to enhance each phase of your creative process with AppAgent / Strategic Growth for Mobile Games in our new course "Elevate your creative strategy: from ideation to iteration". What awaits you inside: ✔ 4 lectures ✔ more than 10 practical techniques for researching, ideating, and iterating mobile ads ✔And Chris Szymanski as Captain Hook 😁 Dive into the fundamentals of developing an effective creative strategy here ⤵ https://lnkd.in/eJEiDgKA #mobilemarketing #mobileadvertising #mobileadcreative