Digital HR marketing

🎉 Je to tu! Právě jsme spustili naši vzdělávací platformu Digital HR marketing! Najdete tu online kurzy o HR marketingu, Employer brandingu a také o programech zaměstnaneckých ambasadorů. Nechybí ani Digitální knihovna nadupaná články a postupně přidávanými webináři. 🎁 A navíc dáváme startovací 10 % slevu na všechny kurzy a balíčky, která je platná jen do 7. 11.!

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💼Symptoms of job search burnout💼 Job search burnout is not to be taken lightly. The earlier you recognise it, the better you can recover from it. Job search burnout has several signs. So let's take a look at how to recognize job search burnout in a potential employee. 1️⃣ Reduced enthusiasm If candidates seem less enthusiastic or interested during interviews, it may be a sign of burnout rather than a lack of interest. 🥱 2️⃣ Forgetfulness or lack of attention Candidates who are overwhelmed by stress may forget details or fail to complete tasks, which can be mistaken for disorganization or sloppiness. But again, this may just be due to burnout. 🧠 3️⃣ Low self-confidence A series of rejections can rapidly lower a candidate's self-confidence, leading them to underestimate their abilities or become overly nervous during an interview. ⬇️ If you notice any of these signs, pay attention to them and adjust your interactions with the candidate accordingly. 💪 #HR #JobSearchBurnout #TalentAcquisition #Empathy #Careers #EmployerBranding #HRmarketing

🤔 How to make HR and Marketing cooperate in Recruitment Marketing? When these two departments don't work together, your recruitment efforts—and employer brand—can suffer. In our latest newsletter, we break down: 🟡 Key barriers to collaboration 🟡 Actionable steps to bridge the gap 🟡 How a unified approach can attract top talent Read the full article to learn how to bring HR and marketing together for a stronger recruitment strategy.👇

💼 55% of job seekers experience job burnout 💡 Job searching is often a long haul. This challenging process often brings frustration, uncertainty and emotional exhaustion. The phenomenon of ""job search burnout"" occurs when repeated failures, long waits for responses, and unfavorable results lead to exhaustion for even the most motivated and qualified candidates. 📊 According to a 2023 survey by Insight Global, up to 55% of active job seekers report being completely burnt out. Generation Z is particularly affected. With an average return rate of just 4 responses for every 30 applications, it's no wonder many candidates are losing confidence and motivation. 🔑 What can be done about it? As HR professionals, approach candidates with empathy. Recognize that underneath this "burnout" may be real talent. Your goal should be to create a supportive selection process that doesn't lose sight of those who just need a little more support and understanding at the moment. #HR #JobSearchBurnout #TalentAcquisition #Empathy #Careers #EmployerBranding #HRmarketing

🎯How to attract passive candidates 🎯 In today's competitive environment, it's not enough to rely on traditional recruitment methods. Often the best talent isn't even looking for a new job - and it's these passive candidates we need to reach. But how to do it? 🤔 1️⃣ Create a strong employer brand Passive candidates don't need a quick change, but they often follow brands that inspire them for the long term. From authentic employee stories to the innovation you bring to the industry, show them why they should consider you 🧠. 2️⃣ Targeted and personalized outreach Forget mass messaging. Passive candidates want to see that you've gone to the trouble of understanding their career goals. A personalized approach is the key to breaking the ice. 📈 3️⃣ Be where they are You don't just reach passive candidates on job portals. They are active on professional forums, attend professional conferences or share their opinions on social media. Follow their steps and be part of their world. 🛠️ 4️⃣ Build long-term relationships You can't reach out to passive candidates on a one-off basis. Keep in touch, send relevant content and let them know you're there for them when they're ready for a change. 💡 5️⃣ Offer them added value Passive candidates will often opt for a new opportunity when they feel the new role will not only give them a higher salary, but also skill development or more meaning in their work 🎯 What tactics do you use when reaching out to passive candidates❓ Share your experiences in the comments!👇 #HR #Recruitment #PassiveCandidates #EmployerBranding #PersonalizedRecruitment #LinkedInTips

💡 Employer branding is NOT just about posting on social media! A common mistake many companies make is thinking that employer branding is purely external. In reality, it goes much deeper and starts INSIDE (!!!) the company. In our September newsletter, we provide you with the differences between internal and external employer branding and break down what each one truly involves. 👉 Read the full article and start building your brand from the inside out!

🔥 Branding at job fairs 🔥 Job fairs are a unique opportunity to attract talent that can take your company one step further. What will ensure your brand doesn't get lost in a sea of competition? A strong visual identifier ✨ 🎯Visuals are the first thing that catches the eye at a trade show. Invest in a quality stand, attractive banners and branding materials. Consider interactive elements too - like touchscreens that bring your company culture to life. A personalised approach 🗣️ 🎯While design is important, nothing beats personal interaction. Have a team of company ambassadors who can talk not only about the job roles, but also about the company's values. Experiences that are unforgettable 🍀 🎯Create an experience! Offer workshops, competitions or a virtual tour of your company. This will associate your brand with a positive emotion and will be remembered by everyone who walks by. A lasting impression ⭐ 🎯 Keep in touch. Collect emails during registration and send follow-up emails with personalized content after the event. Offer news or tips on how to succeed at your next job fair. 💡 Tip at the end 💡 Don't just try to ""sell"" jobs at job fairs. Present the company as a whole - its culture, values and long-term vision. That's what will appeal to the talent that will stick with you. 👉 Do you have experience with a job fair? What strategies have worked well for you? #Branding #Recruiting #HR #TalentAcquisition #EmployerBranding #JobFairs #HumanResources #HRmarketing

We make the job of HR specialists easier!⭐ Our mission is to empower HR professionals by inspiring and engaging classic marketing practices. 🚀 With us you can learn: 💡 how to build an employer brand, 💡 how to make recruitment more effective with HR marketing, 💡 how to engage your employees in a corporate ambassador program. To find out more, check out our website https://lnkd.in/g53k25Wf? 🌐 #hrmarketing #employerbranding #hr #modernhr #recruitmenr #hiring #courses #education #digitalhrmarketing

🔑 Importance of effective internal communication 🔑 Internal communication is not just about exchanging information between colleagues. It is a key factor that determines how well the company performs, how engaged employees are and how the company achieves its goals. 📈 Why is internal communication so important? 👉 It unites the team and increases productivity - clear and open communication ensures everyone knows what is expected of them. This leads to better collaboration and greater efficiency in completing tasks. 👉 Builds company culture - internal communication helps shape and maintain company values. When these values are understood and shared across the organization, a strong team spirit is created. 👉 Encourages innovation - when employees feel heard, they are more willing to come up with new ideas and suggestions for improvement. Thus, good internal communication can lead to innovations that move the company forward. 👉 Avoids misunderstandings and conflicts - clear communication minimises the risk of misunderstandings and potential conflicts. This allows employees to focus on their work and achieving their goals. Effective internal communication is not just a ""nice to have"". It is a necessity for any company that wants to be successful and adaptable in today's dynamic times. 📊 How do you support internal communication in your company? Share your tips and experiences in the comments! 👇 #InternalCommunication #CompanyCulture #Leadership #Engagement #Productivity #Success