goLocal

goLocal

Marketingové služby

🚀 Connecting Technology with The Latin American Market. If you want to Go Global, Go Local 🚀

O nás

Welcome to Group goLocal, your trusted partner in global market expansion! 🌍 Our Mission: We are a dedicated team of Go-To-Market specialists, on a mission to replicate local success in international markets by dismantling communication barriers. Our expertise is honed through a proven track record of guiding numerous Tech & Software companies through the intricacies of global expansion to Latin America & Spain. 🚀 Every single person has an individual manner of communication. We do not believe in 'average' messages; instead, we are committed to pure customization in every aspect of the business strategy.

Web
www.groupgolocal.com
Obor
Marketingové služby
Velikost společnosti
2 – 10 zaměstnanců
Ústředí
Prague
Typ
Společnost v osobním vlastnictví
Datum založení
2016
Speciality
Marketing, Market Research, Business Expansion, Go To Market, Lead Generation, Sales a Latin America

Lokality

Zaměstnanci společnosti goLocal

Aktualizace

  • Zobrazit stránku organizace goLocal, grafika

    827 sledujících uživatelů

    🚀 The Rise of Neobanks in Latin America: Transforming the Financial Landscape The emergence of neobanks in Latin America is reshaping the financial landscape, challenging traditional banking norms and driving greater financial inclusion across the region. 🌍📲 Here's what sets Neobanks apart from traditional banks: 🔹 Neobanks: Digital-only, tech-driven, and with lower fees. These financial institutions are mobile-first, offering innovative services like instant account setups, budgeting tools, and even cryptocurrency trading—all without the cost of physical branches. They're transforming how underserved populations in Latin America access banking. 🔹 Traditional Banks: Long-established, with comprehensive services and physical branches. Despite being slower in adopting digital transformation, traditional banks remain key players in the financial ecosystem with their well-regulated and established frameworks. Key Differences: 1.- Operational Model: Neobanks = fully digital Traditional banks = digital + physical branches 2.- Customer Experience: Neobanks offer a faster, more user-friendly experience Traditional banks are often slower, burdened by bureaucracy. 3.- Cost Structure: Neobanks have lower fees, thanks to reduced overhead. While neobanks have the advantage of agility and innovation, they face challenges in navigating regulatory frameworks and increasing competition from traditional banks launching their own digital brands. 📈 But here's the exciting part: The future of banking in Latin America isn’t just about competition—it’s about collaboration. As traditional banks adopt digital innovations, and neobanks expand their offerings, both sectors are creating a more inclusive, efficient financial ecosystem. The real winners? Consumers. With increased competition, we can expect better services, lower costs, and enhanced access to financial solutions. 💡💸 Latin America’s banking future is digital, diverse, and consumer-focused. 🚀 #Fintech #Neobanks #LatinAmerica #BankingInnovation #FinancialInclusion #DigitalBanking #TechRevolution #FutureOfFinance #FinancialServices #CustomerExperience #EmergingMarkets #TraditionalBanks #MobileBanking #FinancialTechnology #BankingTransformation #GoLocal

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    827 sledujících uživatelů

    🚀 Fintech is transforming Latin America! 💸 In this week's Tech Shaping LATAM Growth Newsletter, we explore how fintech is driving financial inclusion and economic growth across the region 🌎📈. From digital payments to AI and blockchain, Latin America's financial revolution is in full swing. Key insights include: 🌐 The rise of neobanks and digital payments 🤖 AI, blockchain, and open banking trends 💼 Spotlight on fintech leaders like Nubank, Mercado Pago, and Clip Stay updated on the latest fintech innovations shaping LatAm! #Fintech #LatAm #Innovation #DigitalBanking #TechForGrowth #FinancialInclusion #LatinAmerica #Blockchain #AI #Neobanks #VentureCapital #Startups #EmergingMarkets #OpenBanking #DigitalTransformation

    📈 Fintech Newsletter: Latin America's Financial Revolution 🌎💸

    📈 Fintech Newsletter: Latin America's Financial Revolution 🌎💸

    goLocal na LinkedIn

  • Zobrazit stránku organizace goLocal, grafika

    827 sledujících uživatelů

    🌟 Weekly Summary - Latin America: Week 39, 2024 🌟 This week, we spotlight the transformative innovations shaping Latin America across various sectors. From the integration of AI in education addressing teacher shortages to smart technologies enhancing logistics in our ports, we examine how technology is tackling key challenges in the region. Explore the initiatives driving growth in education, logistics, urban mobility, cybersecurity, and water management. Join us as we uncover the advancements paving the way for a brighter future in Latin America! 🚀🌍 #LatinAmerica #Innovation #AI #SmartTechnology #UrbanMobility #Cybersecurity #WaterManagement #Technology #FutureReady #DigitalTransformation #Education #Logistics #Sustainability #GoLocal #TechForGood #SmartCities #EmergingMarkets #Infrastructure #Growth

    Weekly Summary - Latin America: Week 39, 2024

    Weekly Summary - Latin America: Week 39, 2024

    goLocal na LinkedIn

  • Zobrazit stránku organizace goLocal, grafika

    827 sledujících uživatelů

    🚨 Cybersecurity Incident: CCU Hack Attack 🚨 Compañía de Cervecerías Unidas (CCU), one of Chile's leading beverage companies, is facing a major cybersecurity breach. On September 25, 2024, CCU reported that an external actor gained unauthorized access to its IT systems, particularly affecting sales and distribution, resulting in a data leak. Key Details: - Nature of Attack: External agent breach; CCU activated immediate security protocols for response and prevention. - Operational Impact: Operations have continued without interruption, thanks to contingency plans that maintained service continuity. - Recovery Efforts: CCU's technical team is working on containment, and digital forensic analysis is underway to assess the extent of the data leak. - Financial Impact: CCU has yet to determine any financial repercussions but promises to keep stakeholders informed. This attack reflects a broader trend of escalating cyberattacks in Chile and across Latin America, highlighting the increasing urgency for robust cybersecurity measures. Let’s stay alert and proactive in safeguarding our digital assets! 🔒 #Cybersecurity #CCU #DataBreach #TechNews #LatinAmerica #CyberThreats #InformationSecurity #RiskManagement #DataProtection #IncidentResponse #DigitalForensics #CyberAwareness #BusinessContinuity #ITSecurity

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    827 sledujících uživatelů

    🌊 Innovative Solutions for Water Management in Latin America 🌊 Water scarcity is a pressing issue in Latin America, but technology is paving the way for smarter management and reduced water losses. Here are five inspiring real-world cases where innovation is making a difference: 1.- Collaboration Platform for New Technologies in Water Management Country: 🇦🇷 Various (Latin America and the Caribbean) Overview: This initiative aims to reduce economic losses in agriculture due to inefficient water management by promoting modern irrigation technologies. Impact: Enhanced water productivity in arid areas boosts economic sustainability for farmers and strengthens food security in the region. 🌱 2.- Kilimo – Efficient Water Use in Agriculture Country: 🇦🇷 Argentina Overview: Kilimo connects farmers with data-driven tools to optimize irrigation practices using big data and AI. Impact: In 2022, Kilimo saved about 72 billion liters of water—equivalent to two months of water for Santiago, Chile—improving water efficiency by up to 20% without compromising crop yields. 💧 3.- AQUA4D – Water-Smart Technologies Countries: 🇨🇱 Chile and 🇵🇪 Peru Overview: AQUA4D employs innovative technologies to enhance irrigation efficiency and soil health, ensuring soils retain moisture longer. Impact: This leads to sustainable agricultural practices, especially for fruit producers facing drought, while increasing crop yields. 🍊 4.- Climate Adaptation Program in Panama Country: 🇵🇦 Panama Overview: A $9.97 million grant from the Adaptation Fund supports sustainable water management across two river watersheds. Impact: By promoting renewable energy and climate-smart agricultural techniques, the program enhances resilience against climate impacts, reducing water losses. 🌞 5.- Water Harvesting Systems in St. Vincent and the Grenadines Country: 🇻🇨 St. Vincent and the Grenadines Overview: Funded by the Caribbean Community Climate Change Centre (CCCCC) and USAID, this initiative addresses severe water shortages with new rainwater harvesting systems. Impact: By providing reliable access to clean water, these systems significantly reduce reliance on inconsistent rainfall. 🚰 These initiatives showcase how technology is transforming water management across Latin America, addressing challenges posed by climate change and ensuring a sustainable future for communities. If you’re looking to navigate the challenges and opportunities in the Latin American business landscape, the Group GoLocal team is here to help! 🌍✨ Let’s continue to innovate and collaborate to protect our most precious resource! 💧 #WaterManagement #Sustainability #Innovation #ClimateChange #AgTech #WaterEfficiency #LatinAmerica #TechnologyForGood #SmartIrrigation #WaterConservation #Agriculture #EnvironmentalSustainability #WaterSecurity #WaterTech #ClimateAdaptation #SmartWater #FoodSecurity #DigitalTransformation #CleanWater #GroupGoLocal #Mexico #Brazil #Chile #Colombia #Peru #Argentina

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  • Zobrazit stránku organizace goLocal, grafika

    827 sledujících uživatelů

    🚨 The Cybersecurity Gap in Latin America 🚨 In 2023, the adoption rates of Global Endpoint Protection Platforms (EPP) revealed a stark contrast between regions. While North America and Europe boasted impressive adoption rates of around 70%, Latin America lagged significantly behind at just 35%. This disparity underscores critical issues within the region's cybersecurity landscape. As cyber threats became increasingly sophisticated, the need for robust endpoint protection became essential. Latin America has seen a surge in cyberattacks, yet many organizations remain underprepared. The low adoption rate of EPP solutions indicates a significant gap in cybersecurity readiness, exposing businesses to severe risks. Key Challenges Contributing to Low EPP Adoption in Latin America: 🔒 Cost Barriers: High implementation and maintenance costs deterred many organizations, particularly smaller businesses, from investing in endpoint protection solutions. 🧑💻 Lack of Expertise: A shortage of cybersecurity professionals hampered effective implementation and management of EPP solutions, leaving organizations vulnerable to attacks. 📚 Awareness and Education: Many organizations did not fully understand the importance of endpoint protection or how to integrate these solutions into their existing IT infrastructure. To address these challenges, there is an urgent need for increased investment in cybersecurity infrastructure across Latin America. Organizations must prioritize endpoint protection as part of their overall security strategy; the cost of inaction can far exceed the investment required for robust protection. Let’s work together to elevate cybersecurity standards across Latin America! 🌎🔐 #Cybersecurity #EndpointProtection #LatinAmerica #DigitalTransformation #BusinessContinuity #InfoSec #CyberThreats #SecurityAwareness #TechInvestment #CyberMaturity #ITSecurity #DataProtection #Innovation #Collaboration #SmartTechnology #McAfee #Symantec #CrowdStrike #PaloAlto #TrendMicro #Fortinet #Kaspersky #Sophos

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  • Zobrazit stránku organizace goLocal, grafika

    827 sledujících uživatelů

    Latin American cities are embracing cutting-edge technologies to tackle traffic congestion and enhance urban mobility. Here are five key initiatives from 2022 to 2024 that are driving change: 1.- Flexible Congestion Pricing (Bogotá, 🇨🇴 Colombia) Bogotá's app-based congestion pricing system charges drivers per mile, encouraging public transport use and reducing peak-hour traffic 🚦📱. 2.- 5G for Smart Traffic Management (🇧🇷 Brazil & 🇲🇽 Mexico) 5G connects traffic signals and sensors, optimizing traffic flow and improving safety with real-time data 🚗📡. 3.- Intelligent Transportation Systems (ITS) (Santiago, 🇨🇱 Chile) Santiago’s ITS provides real-time traffic updates, helping drivers choose the best routes and reducing congestion 🚘🌐. 4.- Electromobility (Mérida, 🇲🇽 Mexico) Mérida's electric bus corridor promotes zero-emission public transport, easing traffic and improving air quality 🚍🔋. 5.- RFID-Based Transport Visibility (🇨🇴 Colombia) RFID tags track freight and passenger vehicles, improving logistics and reducing congestion-related delays 🚛📶. To learn more about the business landscape in Latin America and how your company can navigate this dynamic region, visit Group GoLocal, www.groupgolocal.com We specialize in helping tech companies expand into Latin American markets. #SmartCities #UrbanMobility #TechForGood #LatinAmerica #5G #Electromobility #Logistics #Innovation #GroupGoLocal #BusinessExpansion #TrafficManagement #UrbanPlanning #Sustainability #GreenTech #PublicTransport #SmartTechnology #DigitalTransformation #SmartInfrastructure #SupplyChain #GoLocal #Mexico #Brazil #Chile

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  • Zobrazit stránku organizace goLocal, grafika

    827 sledujících uživatelů

    Latin American ports are embracing smart technologies to boost efficiency and streamline operations 🚢⚙️. Here are five key initiatives transforming the region: 1.- 5G Network Implementation - 🇧🇷 Brazil Companies: Brasil Terminal Portuário (BTP), TIM, Nokia Initiative: The Port of Santos is the first in Latin America to implement a private 5G network, enhancing real-time tracking, reducing congestion, and improving overall efficiency through better device connectivity 📡📈. 2.- IoT Integration - 🌎 Various (notably Brazil) Companies: Multiple shipping firms IoT sensors monitor cargo, track containers, and manage equipment. This real-time data 📊 reduces downtime, enhances security, and optimizes fleet and port operations 🛳️📦. 3.- Blockchain Adoption - 🇧🇷 Brazil, 🇨🇱 Chile Companies: Global Shipping Business Network (GSBN) Initiative: Blockchain improves transparency and security 🔒, automating cargo processes and reducing paperwork. It helps identify inefficiencies, boosting supply chain performance and customer satisfaction 📝💼. 4.- AI and Automation - 🇧🇷 Brazil Companies: Various tech providers Initiative: AI-driven systems are optimizing cargo handling and traffic management 🤖, reducing ship turnaround times and lowering operational costs 💡⏳. 5.- Port Community Systems (PCS) - 🇨🇱 Chile, 🇯🇲 Jamaica Companies: Local port authorities, IDB Initiative: PCS simplifies data exchange among stakeholders, improving coordination and reducing paperwork, leading to operational savings 💻🗂️ and smoother logistics 🚛📦. These initiatives are driving modernization and enhancing global competitiveness in Latin American ports 🌐💼. Companies looking to expand in this growing market can connect with Group GoLocal 🤝. www.groupgolocal.com #SmartPorts #PortTechnology #5G #IoT #Blockchain #AI #Automation #Logistics #LatinAmerica #GlobalTrade #SupplyChain #Innovation #GroupGoLocal #Brazil #Chile #Mexico #Argentina #Colombia #Peru

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    827 sledujících uživatelů

    🚀 How AI is Revolutionizing Education in Latin America: 5 Transformative Initiatives 🌍 Artificial Intelligence (AI) is rapidly reshaping education across the globe, and Latin America is no exception. Here are five innovative initiatives leveraging AI to tackle educational challenges in the region: 🇨🇱 Elige Educar (Chile): Addressing Chile’s shortage of qualified educators, this initiative uses AI-driven chatbots to guide aspiring teachers through the recruitment process. By providing personalized support, Elige Educar is making the teaching profession more accessible and improving teacher retention. 🇺🇾 Ceibal (Uruguay): Originally known for the "One Laptop per Child" program, Ceibal has evolved to integrate AI in education through its Computational Thinking program, reaching over 80,000 students. Ceibal's AI tools enhance learning by analyzing classroom interactions and offering real-time feedback to improve teaching practices. 🇨🇱 UmmIA (Chile): An AI-powered lesson-planning tool developed by "Tu Clase, Tu País," UmmIA streamlines administrative tasks for teachers while promoting active, project-based learning. It includes features like UmmIA Plan for lesson design, UmmIA Chat for teacher collaboration, and UmmIA Apps for rubrics and parent communication. 🌎 Latin America Artificial Intelligence Initiative (LAAII): LAAII connects governments, educational institutions, and corporations to promote AI education. Through conferences and workshops, it aims to raise awareness about AI's potential, particularly among underserved high school students, and encourages higher STEM graduation rates. 💡 Inter-American Dialogue & Microsoft Collaboration: This partnership works on AI integration in higher education by developing ethical frameworks and strategies tailored to Latin America's context. It aims to equip universities and institutions with the tools needed to responsibly adopt AI technologies. These initiatives highlight the transformative power of AI in addressing educational challenges, from teacher support and student engagement to fostering ethical AI use. Latin America is proving that with the right tools, education can be revolutionized for the better. 🌟 👉 Do you have an AI technology focused on education and looking to expand into the Latin American market? Stop by www.groupgolocal.com to learn how we can help your solution grow and thrive in this rapidly evolving region. Don’t miss the chance to make a real impact! 🚀 #EdTech #AIinEducation #LatinAmerica #Innovation #FutureOfEducation #STEM #ArtificialIntelligence #HigherEducation #Expansion #GoLocal #Localization #Brazil #Mexico #Chile #Argentina #Colombia #Peru

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  • Zobrazit stránku organizace goLocal, grafika

    827 sledujících uživatelů

    🚀 Weekly Summary - Latin America: Week 38, 2024 🌍 Welcome to this week’s edition, where we delved into the transformative power of localization and innovation across Latin America and beyond! As global markets evolved, businesses embraced a "GoLocal" mindset, tailoring their products and services to meet the unique needs of regional consumers. From Digital Twins in mining and agriculture to immersive tourism experiences with AR and VR, the focus on local markets was more crucial than ever. This week, we explored: 1️⃣ Mastering Global Expansion with a GoLocal Strategy: We learned how businesses navigated cultural differences and economic factors, featuring insights from McDonald's and Netflix, alongside cautionary tales from Walmart and Target. 2️⃣ 6 Digital Twin Initiatives Transforming Latin America: We discovered how this innovative technology enhanced efficiency and sustainability across industries. 3️⃣ Tourism Meets Technology: We saw how Latin American companies utilized AR and VR to create eco-friendly, immersive travel experiences. 4️⃣ Unlocking E-commerce Potential: We explored how adapting to local payment methods and currencies reshaped online shopping in the region. If your business was interested in expanding into Latin America, we encouraged you to visit www.groupgolocal.com for more information! Thank you for joining us as we uncovered how localization and innovation are shaping the future of global business! 💡✨ #GoLocal #Innovation #LatinAmerica #BusinessStrategy #DigitalTransformation #MarketExpansion #TechInLatinAmerica #SustainableGrowth #Ecommerce #Localization #AR #VRTourism

    Weekly Summary - Latin America: Week 38, 2024

    Weekly Summary - Latin America: Week 38, 2024

    goLocal na LinkedIn

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