Phrase

Human expertise meets AI innovation in our latest releases! We’re thrilled to announce the launch of our latest enhancements to the Phrase Platform—where human expertise and AI innovation come together. These new capabilities drive cost efficiencies, give teams greater control over AI outputs, and expand usability. Key Highlights: · Smarter pre-translation with TM Threshold Optimizer: Achieve greater efficiency and cost savings by reducing post-editing efforts by up to 25%. Optimize your pre-translation process by leveraging Translation Memory and Machine Translation more effectively. · Streamline Language Quality Assessment with Auto LQA Validation Mode: Refine AI-generated Auto LQA output with human review, reducing costs by up to 65% and improving turnaround times by 99%. · Simplify game localization with our Unity integration: Streamline game localization for Unity developers, speeding up launches while preserving creative quality. And that’s not all! We’ve rolled out a wide range of new releases across the platform all designed to help you scale with ease. Georg Ell, CEO of Phrase: “This release expands the range of what our customers and partners can accomplish with the Phrase Platform. We provide tools that deliver greater value, save time, and – crucially – keep people in full control.” Check out our press release and learn more about all our latest enhancements: https://lnkd.in/eZhxjDG4 #ai #innovation #automation

Excited about the upcoming LocWorld52? We are too! We’d love to know what you're most looking forward to! 

The Key to Global Gaming Success? Localization Localization goes far beyond translation—it’s about crafting an immersive experience that resonates with players worldwide. When done right, it can transform your game’s performance in global markets. Here’s why it matters: · Expand Market Reach: Tap into global markets and boost sales by adapting games for different languages and cultures. · Enhance Player Experience: Make gameplay natural and intuitive, driving player loyalty. · Cultural Sensitivity: Avoid misunderstandings by tailoring content to be culturally appropriate. · Gain a Competitive Edge: Stand out in non-native markets and increase revenue. Find out how localization can be the key to global success: https://lnkd.in/evCKbWSp

How can businesses keep up with the demand for faster content delivery in a global market? With AI driving a surge in content, speed is essential for staying competitive. Success hinges not only on delivering information quickly but also in the language your audience understands. So, how can we streamline the translation process to achieve this? In his article, "98: Where Machine Beats Memory in Translation Speed," Martin Svestka explores how machine translation (MT) often outperforms traditional translation memory (TM) when it comes to efficiency—especially for TM scores below 98%. By integrating MT into your workflow, you can boost productivity and reduce project timelines. Discover the data and insights that can transform your global communication strategy—read the full article: https://lnkd.in/eZu6vRPJ #productivity #content #translation

Join us for an expert panel discussion on enhancing your localization strategy with AI-powered tools and technologies. Featuring specialists from Phrase and Clearly Local, this webinar will cover how enterprises are streamlining localization workflows, improving translation quality, and leveraging GenAI for automated quality assurance. Whether you're looking to optimize collaboration, customize machine translation, or scale globally, this session offers valuable insights to help you stay ahead. Don’t miss out—register now to elevate your localization efforts! This session is APAC-friendly, happening at 3:00 PM SGT | 5:00 PM AEST. Sign up today: https://lnkd.in/eBRetzDf

The nominations for the Globalization and Localization Association (GALA) Board 2025-2026 are in, and we're thrilled to see our Director of Localization, Francesca Sorrentino, among the 15 nominees! Francesca's extensive experience makes her a standout candidate—she has a deep understanding of the localization industry from multiple perspectives, including technology provider, LSP, customer, and translator. This holistic view gives her unique insights into the challenges and opportunities across the entire localization ecosystem, making her an invaluable addition to the board. Check out her candidate profile: https://lnkd.in/eMBj-PZW Good luck, Francesca and all the candidates!

More Give-Back Day Stories from the Phrase Team! Recently, several of our team members used their Give-Back Days to make a meaningful difference in their communities: · Lenka S. volunteered with Run Against Violence, keeping kids entertained in the bouncy castle while their parents ran to support a great cause, enjoying a day filled with fun, fresh air, and lots of happy children! · Ondrej Glembek participated in flood relief efforts in the Czech Republic, helping local communities recover by clearing debris and providing essential supplies to those affected. · A group of colleagues got together to volunteer at an animal shelter in Olomouc, CZ, where they walked dogs, cleaned enclosures, organized supplies, and shared lots of love with the animals. · Some of our Hamburg colleagues spent their Give-Back Day on September 20th, World Cleanup Day, cleaning up the Elbbeach, where they collected a substantial amount of trash and contributed to a cleaner, healthier environment, while another colleague spent her day clearing litter from the banks of a local stream and popular hiking paths in Prague. We’re proud of the positive change our team is driving! #team #community

AI: Full of Potential, But Are We Doing It Right? In her latest article for DATAVERSITY, our Chief Product Officer Simone Bohnenberger-Rich, PhD, challenges the common misconceptions that are holding businesses back from realizing the full potential of AI and large language models (LLMs). A recent survey conducted by Censuswide for Phrase, reveals that 73% of global business leaders believe in AI's potential, with enthusiasm soaring to 93% in the US. But misinformation is creating roadblocks that need to be addressed now. Simone breaks down 3 key misconceptions, including: · The over-simplification of AI as “plug-and-play.” · Misleading claims of “end-to-end automation.” · The cost vs. ROI of AI investments. Read the full article to learn how to cut through the AI hype and make strategic decisions to maximize business impact: https://lnkd.in/e-79PSDZ #ai #data #customerexperience

New Enhancements to Phrase Portal: More Control, Better Insights, Greater Efficiency At Phrase, we’re committed to making translation and localization not just easier, but more efficient for your entire team. The Phrase Portal offers secure, easy access to AI-powered translation for everyone in your organization, with seamless SSO integration for a smooth enterprise-wide rollout. And now, it’s even better! What's new? · Detailed usage stats to optimize costs and monitor performance · Custom portals and permissions to align with team needs · Enhanced analytics to track MTU consumption over time Give your teams the tools they need for faster workflows, better oversight, and smarter translation management: https://lnkd.in/dKbfEi4S #translation #localization #ai

As businesses face increasingly complex content management challenges, Phrase has made significant investments to expand our platform and meet the diverse needs of global organizations. If you missed last week’s Phrase Bootcamp: Uncover the Full Potential of the Phrase Platform, you can still catch up! In this webinar series, we explore key capabilities and new features designed to optimize workflows, deliver faster, more accurate translations, and boost team collaboration. Learn how the Phrase Platform can help you streamline processes and expand your global reach. Watch the full series or select the sessions that fit your needs: https://lnkd.in/epYtVyzF #globalization #localization