In an economic downturn, the key to maintaining SEM performance is focusing on efficiency. First, trim the fat by identifying underperforming keywords or campaigns and reallocating that budget to proven, high-converting terms. Then, leverage long-tail keywords—they’re cheaper and tend to attract more qualified leads. Refine your targeting with audience segmentation, ensuring every click has a strong potential for conversion. Finally, optimise ad copy for relevance—focus on solutions that directly address current economic concerns to create ads that truly resonate with your audience.

In an economic downturn, focus your SEM strategy on optimizing budget allocation by prioritizing high-performing campaigns and keywords with strong ROAS maybe of help. Shift towards more cost-effective, long-tail keywords and refine your ad copy to highlight value-driven offers. Make be good to consider retargeting past visitors to maximize conversion rates, and leverage automated bidding strategies to stretch your budget further. Regularly analyze performance data to stay agile and make necessary adjustments quickly.

When facing an economic downturn, it's crucial to adjust your SEM strategy to maintain performance. To do so, consider the following tweaks: * Reduce irrelevant keywords to minimize wasteful spending * Focus on high-converting ad groups and eliminate underperforming ones * Optimize bid strategy to prioritize high-value keywords * Review and refine landing pages to ensure relevance and user engagement * Monitor and adjust budget allocation to align with changing market conditions * Prioritize cost-effective strategies, such as long-tail keywords and product-specific targeting. By implementing these adjustments, you can maintain SEM performance and drive revenue in a challenging economic environment.