Hier erfahren Sie, wie Sie herausfordernde Situationen im Produktmarketing souverän meistern können.

Approach challenges with a calm and focused mindset, avoiding impulsive decisions based on emotions. PMM's need to objectively assess the situation by gathering all relevant data and perspectives before making decisions.

Muchas veces cuando tenemos mucho tiempo trabajando con una marca o producto tenemos ideas pre concebidas de como comercializar los mismos. Sin embargo, en muchas ocasiones el consumidor es quien nos enseña a nosotros nuevos usos de los mismos, lo que nos hace romper paradigmas establecidos. Muchos productos y servicios hoy en día iniciaron para satisfacer otra necesidad, por lo que siempre debemos revisar hacia adonde soplan los vientos y así empujar nuestro barco.

Here is the thing, change is constant in product marketing and having a flexible mindset is more of a necessity than a suggestion. What worked in Q1 may not work in Q2 as market dynamics change almost over night. A review and quick adaption to your marketing strategy will be needed to stay ahead of the curve

In my experience, embracing change is fundamental in product marketing. When leading a digital transformation project, I realized that adapting to new technologies and market trends was crucial for success. By fostering a culture that welcomed change, my team and I were able to implement innovative strategies that increased customer engagement by 25%. Embracing change also means staying agile and responsive to market shifts, ensuring that your product remains relevant and competitive. This adaptability is key to navigating challenging situations and driving continuous improvement in product marketing.

Master the S-curve of product adoption. Understand the 4 distinct phases (early adoption, rapid growth, maturity, plateau) and the corresponding consumer segments to tailor your go-to-market strategy for maximum impact at each stage.

Product Marketers are the conduit between Product Management teams and Business Development Teams . It falls within their remit to ascertain Product Market Fit as well as ensuring that the right customer feedback is incorporated into the Product Roadmap . But this expertise cannot develop from Marketing alone but rather two interrelated aspects from PM: - Product Knowledge : A deep and through understanding of the product,its benefits to customers(across segments/markets) and the business problem that it aims to solve - Product vs competition : Complete understanding of Product Features baselined against Competitor products across all markets where the firm is present , this will be an input into product messaging and enablement decks

Knowing your product is just the start to handle challenging situations in product marketing. While product knowledge is vital, it's equally important to understand the market and your competition. During my time managing a global marketing strategy, we not only focused on our product's features but also conducted extensive market research to understand competitor offerings and customer preferences. This comprehensive approach allowed us to position our product more effectively and achieve a significant market share. Knowing your product is just the start; understanding the broader market landscape is essential for success.

Conocer el producto que comercializamos es vital para convencer a los demás en el uso de los mismos. En mi experiencia he tenido la oportunidad de conocer los procesos muchos productos con los que he trabajado desde las plantas de fabricación hasta estar en manos del consumidor lo que me ha dado la posibilidad de conocer mis productos desde la A a la Z.

One thing I believe in , is you can only sell what you know of. Its paramount for product marketers to have an indepth understanding of products, the features and even cool tricks that give it its unique positioning against competitors. With this you can confidently engage different stakeholders and customers and get their buy-in

In my experience, it is important to create a process that tracks customer feedback. Feedback should be debated internally to prioritize the most important changes that are required. Use the company mission statement as a guide. Be sure to report back to the customers on the changes and seek additional feedback.

Conocer al cliente es vital para el manejo de los productos. En muchas ocasiones me gusta hacer de mister shopper en el trasporte publico por ejemplo, para hacer preguntas de las marcas que manejo, la competencia y saber que opinan de mis productos. Gracias a esto he hecho ajustes a estrategias acorde al deseo del consumidor.

Customers are the key in building your own product. They provide a clear understanding of the needs, preferences, and pain points, allowing the user to tailor the product to meet real demands. By listening to customer feedback directly, you can identify areas for improvement, innovate effectively, and ensure our products deliver maximum value, resulting in greater customer satisfaction and loyalty.

Quantitative customer marketing data is great for decision making. But don't discount qualitative customer insights. Interview quotes, reviews, and similar content can provide valuable context to the challenges you're trying to solve. People find it easier to empathise with and solve problems for other people than they do a statistic or metric.

In a project aimed at enhancing customer experience, we utilized advanced analytics to gather and interpret customer data. This helped us identify key pain points and opportunities for improvement. For example, by analyzing customer feedback and behavior, we were able to redesign a product feature that resulted in a 30% increase in user satisfaction. Gathering and leveraging customer insights not only helps in addressing current issues but also guides future product development and marketing strategies, ensuring that the product meets customer needs effectively.

PMM's are known to work very cross-functionally with a number of different teams. Without proper collaboration (and communication) things can get a bit tense at times. In collaborative environments where things seem to get lost in translation, identify the root cause of issues rather than just addressing the symptoms. Engage with the team(s) you work with to brainstorm and develop creative solutions, while also leveraging the diverse expertise of the individuals within that team.

Learn about the best ways to foster collaboration. Know your stakeholders and yourself. How do you work best? Try to create an environment that allows people to be unified in the approach.