Hier erfahren Sie, wie Sie Ihre Kommunikationsfähigkeiten als GIS-Profi mithilfe von Storytelling-Techniken verbessern können.

One thing I've found helpful is understanding my audience. Doing so allows me to tailor my approach, set the scene, develop relevant examples, and present data effectively. Since my role involves storytelling through GIS, using engaging visual aids like maps, 3D visuals, and animated maps can be highly effective in capturing attention. However, it's important not to overuse these tools, as too many illustrations can confuse the audience. Striking the right balance is key, and this can be achieved by carefully considering the audience's needs and adjusting the presentation accordingly.

Hence, incorporating storytelling into our work might be a good means of augmenting the possibility for effective communications as professionals in the GIS field. We need to know our audience first and tailor our message accordingly to their level of understanding and interest. Then we introduce setting, which provides context in which to present our data in a more relatable and interesting manner. We develop our characters sometimes they are stakeholders, at other times geographic features, and still others key data points. We charted our data as a story, taking our audience on a clearly volumed journey of our key messages, doing so with the foresight of applying judicious use of visualization to reinforce that narrative.

We need better storytellers proficient with complex narrative. A powerful geospatial perspective explores integrated analysis of societal and ecosystem metabolism (MuSIASEM)* --Giampietro and colleagues' work. The plot and characters that move the narrative need to include less of a reductive perspective and include economic, social, demographic, biophysical, and ecological variables as “characters in the evolving story". In the absence of a cinematic story demonstrating how infrastructure emerges as the linchpin for societal functioning, encompassing physical and organizational structures essential for complex activities is simply reporting on a topic -- not THE story of crucial interface between production, consumption, and energy.

Pick your perspective and remember, the story exists at the friction between that perspective and reality. Consider the backdrop of UN sustainable goals.

In 2015, I read that City of Boston used storytelling in a GIS project to address food access disparities. Instead of just presenting maps, they crafted a narrative around a family’s daily struggles to access fresh food, linking it to GIS data that highlighted food deserts. So, this way you can also make your GIS presentations more engaging/persuasive by weaving stories that connect data to real-world outcomes.