Hier erfahren Sie, wie Sie aus Ihren Fehlern im Produktmarketing lernen können.

Embracing failure is essential in product marketing. As CEO of a fine jewelry D2C brand, I've learned that setbacks provide invaluable lessons. Our missteps revealed the need for a precisely defined target audience and a resonant value proposition. These failures became stepping stones, refining our strategies and elevating our resilience. By analyzing what went wrong, we tailored our messages more effectively. In the competitive jewelry market, embracing failure has been key to our growth and success.

Normalize Mistakes: Create a culture where mistakes are seen as learning experiences, not career-ending blunders. Encourage open communication and celebrate the willingness to take calculated risks. Shift Your Perspective: Reframe failure as a chance to gain valuable insights. View setbacks as opportunities to learn what doesn't work and refine your product marketing approach.

Embracing failure is essential in product marketing. Why? Because the only way to prevent future mistakes is to learn from launches that go wrong. If your campaign doesn't yield the desired results, analyze what went wrong so you can adjust your strategy. I was able to transform one of the worst performing launches of my career into a #1 Best-Selling Superhit with a messaging and positioning overhaul. A flexible approach allows you to pivot quickly and effectively in response to marketplace feedback.

Crie um backlog com todas as falhas capturadas e entenda este como um painel de oportunidades. Desenvolva junto a sua equipe a cultura de revisitar os erros e pensar: o que pode ser aproveitado como algo novo? o que pode ser utilizado como benchmarking? o que pode virar um indicador de performance? Os erros representam formas diferentes de chegar aos resultados, mesmo que sejam resultados inesperados!

Primeira coisa, fracasso é um acontecimento e não uma pessoa. Quem trabalha com inovação não tem tempo de ficar murmurando porque algo não deu certo. Ser pioneiro significar cometer erros, o importante é deixar para trás e pivotar o mais rápido possível.

Dig Deeper: Don't just acknowledge failure – analyze it! Utilize marketing analytics tools to understand what went wrong. Identify metrics that underperformed and pinpoint areas for improvement. Conduct A/B Testing Post-Mortem: If a specific campaign element underperformed, consider conducting A/B tests after the fact. Test different creative variations or messaging approaches to see what resonates best with your audience.

Perguntou ao usuário e ele não gostou? Não leve para o lado pessoal, o nosso ego atrapalha muito nesses momentos pois quando criamos algo é difícil ouvir críticas. Olhe os dados como respostas para lapidação do seu produto, com o tempo você vai perceber que os "fodebacks" são melhores que elogios, pois vão contribuir para o seu crescimento.

I sold NOoodle products successfully on QVC/HSN for a decade. It was my customers comments which led me to understand something incredibly important. Until you have products that are 5 🌟's you will not be able to create a Unicorn brand in the CPG food business.

Pivot with Purpose: Don't cling to a failing strategy. Analyze the data and market feedback, and use those insights to adjust your product marketing approach. Be willing to pivot your strategy based on learnings from your mistakes. Prioritize Experimentation: Embrace a culture of experimentation. Test different marketing tactics and messaging to discover what works best for your product and target audience. Learn from both successes and failures to continuously optimize your campaigns.

After identifying where things went wrong in product marketing, it's crucial to adjust your strategy thoughtfully. Begin by redefining your target audience if needed, ensuring your messaging resonates with their specific needs. Analyze and alter your distribution channels to reach your audience more effectively. Consistency is key—track results diligently and remain flexible. Learning from errors means iterating on your approach continuously. By embracing feedback and pivoting quickly, you transform setbacks into growth opportunities, leading to refined and more successful marketing strategies.

In the nuanced world of fine jewelry marketing, testing is our compass. At our D2C brand, we've discovered that small-scale trials of new strategies reveal invaluable insights. For example, when introducing a new line of hip-hop iced-out jewelry, we conducted targeted social media ads to gauge reactions. This iterative approach allowed us to fine-tune our campaigns based on real-time feedback, ensuring they resonate deeply with our audience. Continuous testing and learning not only minimize risks but also foster innovation, making our marketing efforts more precise and impactful.

Nasceu perfeito, nasceu tarde. A jornada de testes é onde o profissional vai se tornando expert naquele produto. Nenhuma ideia é ruim, receba os insights sem julgamento, anote e veja o que faz sentido. Seja obcecado em testar, ouvir e aperfeiçoar cada vez mais.

Caso não seja possível falar com os clientes diretamente (falta de verba para fazer pesquisa, por exemplo), as áreas de contato direto com eles terão informações muito valiosas. O SAC (Serviço de Atendimento ao Consumidor) ou qualquer outra área de atendimento é o canal (e termômetro) que capta as principais dúvidas, dores, sugestões e elogios. Ou seja, é essencial compilar todo esse material e analisar o que é possível de ser melhorado para o cliente (inovando, testando e erando). E vale ressaltar que o seu cliente pode também ser um cliente interno. Então, se aproxime das áreas que podem ser parceiras de Product Marketing e cuide do seu cliente sempre!

Internal Insights: Gather feedback from internal stakeholders like sales teams and customer support representatives. Their insights can reveal product-market fit issues or areas for improvement in product messaging. Customer Conversations: Don't shy away from customer feedback, even if it's negative. Conduct surveys, host focus groups, or engage with customers directly on social media to understand their perspective on the product and your marketing efforts.

Challenge Assumptions: Don't be afraid to challenge conventional product marketing wisdom. Look for innovative approaches to marketing your product and experiment with emerging technologies and trends. Embrace Continuous Learning: Stay up-to-date on the latest marketing trends, competitor strategies, and customer preferences. Attend industry conferences, participate in online marketing communities, and continuously seek new knowledge to inform your product marketing efforts.

Com o digital cheio de referências é cada vez mais difícil criar algo que não existe principalmente quando existe a preocupação de julgamentos . Esqueça um pouco sobre o que as pessoas vão pensar e se permita criar algo novo.

Innovation is crucial when recovering from marketing mistakes. Use what you've learned to experiment with novel ideas and unconventional tactics. Often, the greatest breakthroughs arise from bold moves made after setbacks. Stay open to change and be ready to disrupt your own processes to achieve excellence. Embracing innovation in the face of challenges will distinguish you in the competitive world of product marketing. Constantly evolving and pushing boundaries ensures you stay ahead and turn mistakes into opportunities for growth.

Instead of viewing missteps as failures, reframe them as learning opportunities. Did your positioning not resonate with your target audience, or did your strategy lack proper analysis? Regardless of the specific issue (incorrect information, rushed execution, etc.), focus on identifying the root cause. This allows you to address the foundational problem, preventing similar issues in the future.

Develop a Culture of Openness: Foster a work environment where team members feel comfortable admitting mistakes and sharing their learnings. This open communication is crucial for learning from each other and continuously improving your product marketing efforts. Celebrate Small Wins: Acknowledge and celebrate even minor improvements or learnings gained from overcoming challenges. This reinforces a positive attitude and motivates teams to keep learning and growing. Document Your Journey: Keep a record of your marketing efforts, including successes and failures. This becomes an invaluable resource for future projects, allowing you to avoid repeating past mistakes and build upon previous learnings.