Hier erfahren Sie, wie Sie Feedback nutzen können, um Wachstumschancen in der internen Kommunikation zu ermitteln.

Successful businesses are constantly evolving and creating feedback loop is critical in order to pinpoint growth opportunities. I always segment the audience to understand what their pain points are, to hear their aspirations and what they aim to focus on in the nearest future. From top execs, to operational executors, their points of view will vary and having a wide spectrum of opinions will enrich the data and open a wider range of opportunities for advancement. The way in which one solicit feedback will vary from segment to segment. I've become an expert in conducting 10 min call-interviews with top execs (yes, you can learn a lot in 10 min!) and in using appropriate incentives to engage other employee groups in short surveys.

One thing I'd add about feedback: if you're doing a pulse survey or similar, create a new benchmark you can measure against. For example, create new questions on things like "clarity of direction of company," "understanding leadership's vision," or simply the effectiveness of communications that the teams receive. Then use that as your benchmark to measure success as you re-hit the survey bi-annually, quarterly, or whatever makes sense for the organization.

Aprovechar los comentarios en las comunicaciones internas permite identificar oportunidades de crecimiento. Escuchar el feedback de los empleados ayuda a detectar áreas donde la información no fluye adecuadamente o hay confusión. Analizar estas observaciones permite ajustar el tono, los canales o la frecuencia de los mensajes. Fomentar una retroalimentación constante crea un ciclo de mejora continua, donde las comunicaciones se vuelven más claras, efectivas y alineadas con las necesidades del equipo.

Considero que analizar las respuestas en la comunicación interna no solo ayuda a encontrar problemas, sino también a reconocer lo que está funcionando bien. Además, fomentar una comunicación abierta, donde todos puedan opinar, crea un ambiente más inclusivo y flexible. Esto no solo permite corregir errores, sino también aprovechar los logros para hacer que la organización sea más colaborativa y enfocada en crecer juntos.

When setting objectives based on feedback, be sure to align them with both the overarching goals of the organization and the specific insights you’ve gathered. You can start by identifying areas where communication breakdowns have occurred, and set clear, actionable goals aimed at improving those areas. For example, if feedback highlights confusion around internal processes, an objective could be to implement more straightforward and accessible communication tools within a finite period, like three months. This can help to ensure you’re not only addressing feedback but also driving meaningful change.

Establecer objetivos claros en las comunicaciones internas es clave para identificar oportunidades de crecimiento. Define metas específicas, como mejorar la claridad, aumentar la participación o agilizar la transmisión de información. Mide el impacto a través de encuestas, feedback y análisis de la efectividad de los canales. Estos objetivos permiten ajustar estrategias y detectar áreas que requieren mejoras, promoviendo una comunicación más eficiente y alineada con los intereses del equipo.

The best way to get more feedback is to act on the feedback you already have. Show your audience your listening and responding - and be explicit when you make changes that they were audience-driven.

When celebrating wins in Internal Communications, highlight both individual and team contributions that led to the achievement. Public recognition during meetings and town halls, in communications, or via your intranet and other internal platforms reinforces the value of collective efforts. For example, if a new communication tool improved transparency across teams or departments, spotlight the individuals who championed its use and share details showing its impact. This will cultivate a sense of pride, validate the changes made, and encourage ongoing collaboration. Recognizing accomplishments in this way can keep momentum going and build trust in the process.