Wie können Startups eine sinnvolle und zielgerichtete Arbeitskultur schaffen?

The purpose must be to help each other and grow. If you leading a team or an organisation, you should lead by an example. Actions speak louder than words. Start helping your peers in every possible way and you will soo notice the culture passing down the teams as a ritual. This will eventually create a meaningful work culture.

✅ Setting a purpose is very essential, but Authenticity is sacrosanct. You cannot create a legacy of action and commitment if your work doesn’t align with your definition of that purpose.

Effectively communicate it to align and inspire your team and stakeholders. Beyond definition, actively integrate the purpose into daily operations, reinforcing its importance. Foster a culture where employees feel a sense of meaning and direction. Regularly revisit and refine your purpose to adapt to evolving goals and market dynamics. This not only enhances team motivation but also creates a strong brand identity that resonates with customers and investors.

Purpose is extremely important and originates from the heart of each startup---the founders. They need to convey their idea about the future to all following hires. There's also a generational aspect to it: Gen Z people have the choice whether they work for a company that just defines itself as an economic vehicle or for an organisation that thrives for higher values.

Leaders must exemplify and communicate these values consistently. Foster a culture of trust and belonging by encouraging employees to embody these principles in their actions. Regularly revisit and reinforce values to keep them relevant and impactful. A values-driven culture not only strengthens internal cohesion but also resonates positively with customers and partners.

The simple truth is that a company's values (whether a startup or a Fortune 500 behemoth) are a direct reflection of the values of its leadership--its founders and initial hires. If this leadership team is ultra disciplined, logical, and efficient--so will the company, as they will push for that kind of dynamic and eventually hire others who fit that mold. If the founders are more theoretical, lethargic, or prone to endless squabbling, the working culture will also reflect that. You cannot force a company culture to be different than that of its leadership no matter how many processes you try and instill.

Values can be defined top-down or bottom-up. In the top-down approach, leadership outlines what they wish how the company should behave. This method mostly works best if you start early. When the company has grown into an at least two-digit number of employees, leader must recognise that a culture is already existent and that this culture has established values that are hard to change. In this stage, it's better to go with the bottom-up approach where you collect values from observations and good examples of behaviour among the company's employees.

Provide feedback, recognition, and growth opportunities. Encourage open communication of ideas and opinions. Empowerment boosts confidence, creativity, and productivity, creating an innovative and collaborative atmosphere. Additionally, establish clear channels for feedback and recognition, celebrating both individual and team achievements. Regularly assess and adapt empowerment strategies to suit evolving team dynamics and organizational goals. This approach not only enhances employee satisfaction but also contributes significantly to overall startup growth.

Culture lives from common values and feedback helps to align these values with behaviour. In my experience, people have to explicitly learn how to give feedback and how to receive it. Organise a coaching session to explain it. The general rule is that good feedback is the opposite of blaming. Instead, say what you observed, explain how it feels and effects you, and ask for change.

Boost team morale, loyalty, and satisfaction. Beyond formal recognitions, create a culture of spontaneous acknowledgment. Encourage peer-to-peer recognition, fostering a supportive community. Regularly revisit and communicate the company's success stories. Consider team-building events or social activities to enhance camaraderie. This celebratory culture not only motivates the team but also contributes to a vibrant and cohesive work environment.

Be open to new opportunities and challenges. Foster a proactive, responsive, and supportive environment. Encourage a culture of continuous learning and improvement. Actively involve the team in decision-making during changes. Provide resources and support for skill development. Celebrate adaptability and resilience as core values. This dynamic approach not only navigates uncertainties but also positions the startup for sustained growth and success in a rapidly evolving landscape.

Work culture emerges naturally; attempts to architect it often benefit leaders' mental well-being more than the organization. Leaders impact culture, especially if they create disconnects. People join organizations for their mission and form natural bonds with colleagues and stakeholders. These connections can't be forced or artificially sold, but can be easily severed through missteps. The role of a social architect in the workplace is not to build new spaces, but to protect the existing ecosystem from toxicity, ensuring a healthy environment where natural relationships and productivity can thrive.