Wie gehen Sie mit einem Influencer um, der die vereinbarten Ergebnisse für eine Kampagne nicht erfüllt?

I’ve faced a situation where an influencer wasn’t meeting the agreed-upon deliverables. I addressed it by communicating directly with her, expressing how the delays could jeopardize the entire campaign. This honest conversation ultimately worked, and she delivered on time. I always ensure there’s a penalty clause in the contract for missed deadlines or deliverables, which serves as both a motivator and a safeguard to protect the campaign’s success.

- Understand why? Are they low on bandwidth, feel the guidelines too overwhelming, short of confidence, etc. - Talk- We are humans at the end of the day and sometimes are not able to fulfill our commitments. Talking is the best solution to figure out an alternative solution and encouraging them to consider meeting the deliverables. - Pitch some incentives- If the influencer participation is of utmost importance, consider pitching some extra incentives for motivation.

When an influencer doesn't deliver as promised, it's like expecting a grand finale and getting a fizzle. The first thing I do is assess the damage—because, let’s face it, not all shortfalls are created equal. Did you know that 86% of marketers agree that tracking the right metrics is crucial for campaign success? So, I dive into the KPIs to see where the impact hits hardest—whether it’s on reach, engagement, or the overall brand image. Once I have a clear picture, I can decide whether it’s time for a course correction or a complete pivot to keep the campaign on track.

Open discussion is the best step 1 as a long term positive relationship benefits both the brand and the influencer. However do gauge your negotiating power in this dynamic before initiating a dialogue. Some questions that help with this are - Are you a bigger/smaller brand than the influencer ? How relevant is that influencer for your target audience? Have you committed to a long term relationship or is it a single engagement ? Is there any agency involved that can support you in meeting deliverables ? What is the impact on campaign go live without these deliverables? Have you engaged other influencers ? What are your legalities and agreed payment terms ? These will help you get a sense of how you wish to drive this conversation.

Here’s how you can handle it: Initiate a Conversation: Reach out to the influencer and express your concerns calmly and professionally. Make sure to focus on the specific deliverables that are not being met. Listen and Understand: Allow the influencer to explain their side. There might be valid reasons for the delay or issues that you weren’t aware of. Discuss Solutions: Work together to find a resolution. This might involve adjusting the deliverables, extending deadlines, or providing additional support. Document Agreements: After discussing solutions, ensure that any new agreements or adjustments are documented to avoid future misunderstandings.

If an influencer isn’t meeting the agreed deliverables, start by talking to them. Ask about any issues they’re facing and remind them of the campaign goals. Clear communication can often solve the problem and get things back on track. By addressing the situation calmly and early, you can keep the relationship positive and ensure the campaign’s success.

Let's talk tough love. If negotiations have stalled and your influencer is still dropping the ball, it's time to bring out the big guns - ultimatums. I know, I know, it sounds harsh, but hear me out. Clearly lay out the consequences of their continued slacking - whether that's terminating the partnership or seeking damages. But here's the thing: ultimatums should be your last resort, and you must handle them with professionalism and poise. Remember, your brand's integrity is on the line. So, make sure you're prepared to follow through on your threats, and that every move you make is backed by the contract. Don't be afraid to stand firm and protect your brand's interests. You got this!